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© Copyright 2012 Hitachi Consulting www.hitachiconsulting.com Sustainable Governance for Efficient Cloud Utilization April 2012 Chad M. Lawler, Ph.D. Director, Consulting Services Cloud Computing U.S. Strategic Technology Solutions www.hitachiconsulting.com/cloud/ http://www.greenitsummit.org/summit/ Green IT Cloud Summit 2012 Washington, D.C, April 18, Sheraton Premier, Tysons Corner Cloud Service Broker Model

"Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

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"Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization" Green IT Cloud Computing Summit 2012, Washington D.C.April 10, 2012 Author Chad M. Lawler, Ph.D., Director, Consulting Services, Cloud Computing, U.S. Strategic Technology Solutions, Hitachi Consulting Panel discussion moderator for "Sustainability for Everyday Life" and participated in a secondary panel discussion on "Green IT and Cloud Computing"

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Page 1: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

www.hitachiconsulting.com

Sustainable Governance

for Efficient Cloud Utilization

April 2012

Chad M. Lawler, Ph.D. Director, Consulting Services

Cloud Computing

U.S. Strategic Technology Solutions

www.hitachiconsulting.com/cloud/

http://www.greenitsummit.org/summit/

Green IT Cloud Summit 2012 Washington, D.C, April 18,

Sheraton Premier, Tysons Corner

Cloud Service

Broker Model

Page 2: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Introduction - Cloud Strategic Advisor - Chad Lawler, Ph.D.

Dr. Lawler leads Hitachi’s Cloud Practice as Director of Consulting, Cloud Computing.

Worked with leading cloud companies to help improve their offerings and is a recognized expert in the field of cloud computing, proving strategic cloud advisory services for clients

Presented at numerous academic and business conferences on cloud computing, disaster tolerant computing and business continuity.

Led global cloud computing and enterprise architecture initiatives driving strategy and transformation

Has helped numerous enterprise companies leverage cloud computing for strategic advantage, innovation and cost savings

16 years of experience in IT leadership as a change agent, thought leader and new technology business developer, with business acumen in strategic executive management, IT transformation and business development, and consulting experience from technology, energy and banking sectors

Holds a Ph.D. in Information Engineering and Management from SMU in Dallas, TX, where he conducted research in the area of disaster tolerant cloud computing

Holds a M.S. from SMU and a B.S. in Business and Information Systems from The University of Texas at Arlington, is a certified TOGAF Enterprise Architect and has numerous industry technical certifications

Dr. Chad M. Lawler, Ph.D.

Director, Consulting Services,

Cloud Computing

[email protected]

www.linkedin.com/in/chadmlawler

www.cardcloud.com/chadlawler

www.hitachiconsulting.com/cloud

Page 3: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

What is Cloud Computing…Really…???

2

“A standardized IT capability (services, software, or infrastructure) delivered via the Internet in a pay-per-use and self-service way.”

- Forrester

Cloud Computing is arising from a growing set of extremely efficient, massively scalable multi-tenant data centers offering organizations an alternative way of building, deploying and selling IT services at a significantly lower price point. Customers pay for these services on a pay as you go, usage based model that ramps as you grow.

- OpenCrowd

“an emerging IT development, deployment and delivery

model, enabling real-time delivery of products, services and solutions

over the Internet” - IDC

“Cloud is a way of using technology, not a technology in itself – it's a self-service, on-demand pay-per-use model.”

– The 451 Group

“Cloud computing is an online delivery method for applications and IT resources, including processing power, capacity, memory, hosting and servers”

- Deloitte

“…a style of computing in which massively scalable IT-enabled capabilities are delivered as a service to external customers using Internet technologies where services are tracked with usage metrics to enable multiple deployment models”

- Gartner

“a dynamically scalable, virtualized information services delivered on demand over the Internet with multitenant capability, service-level agreements (SLAs) and usage-based pricing.”

- Yankee Group

“Cloud Computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.”

- NIST

Page 4: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Computing Is Not a New Technology

Cloud is a New Delivery Model for

consuming computing resources in a

metered utility fashion that is all about agility,

meeting business demand and the

economics of IT costs

“Cloud is a way of using technology, not a technology in

itself – it's a self-service, on-demand, pay-per-use

model. Consolidation, virtualization and automation strategies

will be the catalysts behind cloud adoption.” – The 451 Group

Page 5: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

What Is & Is Not Cloud

1) Dynamic scale up/down

2) Self-service

3) Pay-per-use

Technology Enablers Cloud

+ = • Virtualization

• Mobility

• Multi-tenancy

• Internet Web Service

• High CapEx Upfront Cost

• Traditional License Model

/ • Managed Hosting

• Private Environment

• Web Farm

• Location Dependence

• Dynamic Provisioning

• Web Site

Cloud Characteristics

Cloud

=

1) Pay-Per-Use Metered Billing (Pay Only for What you Use)

2) Reduced Upfront Capital Expenditure

3) On-Demand, Rapid, Dynamic Scalability Up & Down

4) Dynamic Provisioning & Process Automation

5) Multitenant with Network Access

6) Standard Web Services APIs for Integration

7) Self-Service Portal for End Users

+

X

Page 6: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Service Delivery - The Cloud Stack

SaaS providers:

Salesforce.com ,

Microsoft Office 365,

Navisite, Microsoft

Dynamics CRM,

ORACLE CRM On

Demand, daas.com,

Google Apps

PaaS providers:

Microsoft Azure, Google

App Engine, Force.com,

VMForce, Heroku

Makara/openshift.redhat

IaaS providers:

Amazon Web Services,

GoGrid, Opsource

Rackspace

Terremark/Verizon

CenturyLink/Savvis

AT&T, IBM, Dell,

Flexiant, Joyent, Elastic

Hosts, Softlayer

What makes “Cloud”, Actually Cloud

Page 7: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Beyond the Hype - Cloud is Changing Business & IT

Page 8: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

The IT Problem

Business Needs

− Speed

− Flexibility

− Lower costs

− Reliability

− Low risk

IT Response

− Figure out what’s being asked

− Manual provisioning

− No coordination

− Limited flexibility

− Reactive

IT Cannot Meet

Business Expectations

Page 9: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Beyond the Hype - Cloud is Changing Business & IT

8

Your Business

Your IT

Business and End

Users

Circumventing IT

SaaS IaaS PaaS

Services Providers

Page 10: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

IT Service Use is Changing

User behavior is changing the way IT organizations purchase & use IT services

Any end user with a credit card can quickly provision new services

Users take easiest, quickest, lowest-cost path to services that rapidly meet needs

Cloud Challenges Traditional IT

Internal IT is often slow to deploy & cumbersome, with manual approvals/delays

End users are going around IT organizations directly to cloud service providers

Cloud is Causing Internal IT to Evolve

Cloud increases competition between internal IT & external cloud providers

IT being forced to compete with public cloud services

Provide services that are competitive & similar to cloud

IT must function as a cloud service provider with similar technology & automation

9

Beyond Hype - Cloud is Changing Business & IT

Page 11: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Addressing Cloud Complexity

Enterprise Cloud Model is a Multi-Source Hybrid Mix

Mix of public-private cloud services from multiple, different cloud providers

With the cloud comes increased complexities, Disruptive for both business & IT

Increased need for integration, aggregation, automation, customization

Cloud is Complicating IT Service Delivery

Cloud is enabling business transformation, but complicating IT service delivery

Cloud is agile, but managing cloud complexity requires effort & expert resources

Focus on Delivery Speed, switch from legacy solution lifecycles to cloud delivery

Cloud is Changing the CIO Role

IT must change to function similar to cloud a provider & use external providers

Must evolve IT service delivery/support & human capital to integrate with cloud

IT focus shifts from managing IT to services, clouds, outsourcers & relationships

10

Page 12: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Complexities are Barriers to Business Value

Cloud Ecosystem

Your Business Optimized Enterprise

Cloud Environment Cloud Complexities & Barriers -> Inhibiting Cloud Business Value

Cloud Complexities & Challenges

Adoption, Integration, Multi-Hybrid Cloud, Aggregation, Customization, On-Boarding, Sourcing, Procurement

SLAs, Performance, Availability, Scaling, Security, Management, Lock-In, Billing, Cost Control, Governance

SaaS IaaS PaaS

Services Providers

Consumers

Page 13: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Addressing Cloud Complexity - You Need a Plan & Approach

Barriers to Cloud Cost Savings

Substantial potential for cost savings and IT agility

Complexities in solution, cost, long-term TCO & cost control

But significant barriers to achieving actual long term cost reductions

Traditional IT Approach Challenges

Challenges with traditional approach for datacenter & application design/management

Challenges to the traditional business model for consuming IT services and infrastructure

Governance & Organizational Impacts

Complex challenges in centralizing governance control of cloud service use

Impact on the culture and business processes with a push for adoption of new solutions

Cloud Requires More than Just Technology & Platform Migration

It requires a common platform across providers to design, build and operate a solution

With a single point of accountability & transparency to enable successful cloud transition

12

Page 14: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Beyond Hype - Cloud is Challenging Business & IT

Uncertainty &

Disruption

Integration, Migration

& Transition

Cloud Application

Development

Business Case

Legal & Regulatory

Security Risks

SLAs & Application

Performance

Cloud Provider

Lock-In

Governance &

Management

? How to Achieve Faster/Better/

Cheaper in the cloud?

• Cost Savings?

• Faster Agility?

• More Flexible IT Capability?

Page 15: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Direction for 2012-2013

Enterprise Hybrid Cloud Model - Public/Private Multi-Source Mix

Businesses already negotiating multiple cloud service contracts with different providers

Using multiple/different cloud services - more contracts, payments, providers to manage

Businesses need different cloud Services to work together for maximum efficiency & value

Increased Cloud Consumption with Enterprise Capabilities

Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency

Need for automation, integration, aggregation, governance & control of hybrid cloud

Lack of Cloud Skills, Resources More Difficult to Find/Acquire, Cloud Talent Gap Grows

Cloud Brokerage Services

Market Shifts to Brokers to Solve Cloud Consumption & Complexity Challenges

Public & Hybrid Cloud Service Broker Integration, On-Boarding, Security & Management

Without the right approach, cloud can cost more than it will save - complexity prevents value

14

Page 16: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

The New IT Management Landscape - Private, Hybrid & Public Cloud

IT OPERATIONS + MULTI CLOUD Legacy Coexistence with Cloud Migration and Conversion

Multiple Application Environment Selective Outsourcing and Managed services

Private, Public and Hybrid Cloud Utilization

DATACENTER

Traditional Data Center

On-site Traditional Infrastructure

Dedicated with Limited

Virtualization

Internal Application Provisioning

PRIVATE CLOUD

Next Generation Datacenter On-site Private Cloud IaaS Utility

Dedicated On-Site Infrastructure

Internal Application Provisioning

PUBLIC CLOUD

Regional Datacenter 2 Regional Datacenter 1

Public Cloud Datacenter Off-site Utility

Pay-as-You -Go Consumption

External Application Provisioning

HYBRID CLOUD

Hybrid - Public/Private/Virtual Private

Enterprise Datacenter On-Site + Off-site Utility

Dedicated Infrastructure + Utility

Internal + External Provisioning

Next Generation Datacenter Transition

Page 17: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Multi-Cloud Management - The Need for Choice and Control

CIO

IT

Need for Centralization, Standardization & Governance

Central Self Service

Cloud Service Catalog

Solution Design

Integration

Management

Billing & Chargeback

Governance

TCO Visibility & Cost Control

Comparison

Procurement

Provisioning

Deployment

Multi-Cloud Management

Page 18: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Defining a Cloud Service Broker

Cloud Service Broker

Implements, integrates, aggregates, customizes cloud services (Gartner)

Remove cloud complexity and burden of work customers consuming cloud

Customer do not have to become cloud experts to benefit from cloud

options

Provides a ‘one stop shop’ for procurement and management of cloud

solutions

Services A Cloud Broker Provides

Cloud ecosystem integrator that automate the cloud deployment process

Enterprise multi-cloud management and integration

Provides simple & easy access to cloud different solutions on different

platforms

Integration, sourcing, procurement, management and governance

Manage SLAs, platforms, management, security, growth planning & cost

Business Value

Choice, Control, Savings

Ease of Cloud Use with a Focus Point for Cloud Services

Leverage of an Array of Private Cloud & Commercial Cloud Services

Source: Forrester’s Cloud Brokers Mix of Cloud Value Contributions

Source: NIST Cloud Computing Reference Architecture Usage Scenario for Cloud Brokers

Page 19: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Service Broker Goals and Vision

Vision for Cloud Service Delivery

Enable new efficient cloud service delivery models

Empower the CTOs and IT managers as Cloud Service Brokers

Provide the capability to precisely measure and manage cloud solutions

Goal for the Cloud Service Broker

Enable organizations as the central “One-Stop-Shop” Cloud Service Broker

Brokering customers datacenter infrastructure, private, public and hybrid cloud environments

Simplify the Cloud for customers and its customers

Rapidly build and deploy cloud solutions with choice, cost-controls and governance

Cloud Service Broker Benefits

Transform traditional IT solutions delivery to maximize the value of cloud

Enable service Choice, Control, Savings and Integration

Deploy an automated marketplace for efficient cloud infrastructure sourcing and application services

Enable rapid provisioning with improved service deployment speed

Achieve improved cloud infrastructure and application management for lowered TCO

Page 20: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Which Applications, Which Cloud, How to Transition…

Which Applications?

Best Business Value for Cloud Where do you need the most flexibility? Which applications require scale? Where do you need to reduce costs? Where can you gain the most agility?

Ideal Candidate Applications Non-Legacy Application Can be virtualized Content collaboration, & communication Email & Web services and applications

Ideal Workloads On-Off Batch processing, Cyclical or Unpredictable Uncertain or inconsistent demand Require rapid provisioning or scalability

Which Cloud?

Public Cloud Rapid provisioning, massive scale Greater elasticity, tightly controlled costs. Also ideal for temporary environments

Private Cloud / Hosted Cloud Appropriate for higher security needs Enables more control over infrastructure Enables higher degree of configuration

Hybrid Cloud Best of both Public and Private though the potential scale could place a burden on the Private Cloud

How Do I Get There?

Content Migration Workloads moved quickly with minimal business disruption with cloud services

Performance Optimization Optimize cloud solution designs, platform selection, deployment, procurement, provisioning, management and governance

Security & Availability Select target cloud infrastructure based on application and data security and availability requirements

Page 21: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Brokerage Services

• Goals - Source & Implement

• Improved Cloud Sourcing Options

• Simplified Procurement & Deployment

• On-Boarding Orchestration

• Cloud Service Provider Comparison

• Procurement, BOM & Order Automation

• Automated Cloud Solution Execution

Cloud Sourcing

Implement

20 Cloud Integration,

Sourcing, Procurement Cloud Vendor

Management

• Goals - Manage & Simplify

• Cloud Single Point of Ownership

• Multiple cloud IaaS, PaaS, SaaS solutions

• Aggregated single point of ownership

• Single relationship across providers

• Contract Management

• Single Source Billing Management

Cloud Management

Manage

Cloud Governance &

Control

• Goals - Govern & Control

• Improved, Governance & Management

• Audit, Request & Approval System

• Cloud Resource Planning & Cost Control

• Infrastructure Performance Management

• Cloud Service Demand Trending

• Growth Planning & Projection

Cloud Governance

Govern

Cloud Brokerage Services

Cloud Integration, Sourcing & Procurement - Sourcing, Selection, Procurement and Deployment to

the Best-Fit Cloud Service Provider Selection, with Automated Service Procurement, Aggregation,

Customization and Integration . Centralized, Orchestrated and Automated Cloud Solutions Templating,

Sourcing, Procurement, Ordering and Purchasing

Cloud Vendor Management - Centralized, Orchestrated and Automated Cloud Vendor Management

Cloud Governance and Control - Centralized Cloud Governance, Resource and Cost Controls with

Policies and Approval Processes to Manage Multiple Cloud Environments

Page 22: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Predictions: Gartner Hype Cycle - Cloud Service Broker Growth

Page 23: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

The New IT Landscape & Our Cloud Management Center (CMC)

IT OPERATIONS + MULTI CLOUD

Legacy Coexistence with Cloud Migration and Conversion

Multiple Application Environment Selective Outsourcing and Managed services

Private, Public and Hybrid Cloud Utilization

DATACENTER

Traditional Data Center

On-site Traditional Infrastructure

Dedicated with Limited

Virtualization

Internal Application Provisioning

PRIVATE CLOUD

Next Generation Datacenter On-site Private Cloud IaaS Utility

Dedicated On-Site Infrastructure

Internal Application Provisioning

PUBLIC CLOUD

Regional Datacenter 2 Regional Datacenter 1

Public Cloud Datacenter Off-site Utility

Pay-as-You -Go Consumption

External Application Provisioning

HYBRID CLOUD

Hybrid - Public/Private/Virtual Private

Enterprise Datacenter On-Site + Off-site Utility

Dedicated Infrastructure + Utility

Internal + External Provisioning

CLOUD SERVICE BROKER

Implements, Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures

Next Generation Datacenter Transition

Page 24: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Management Center (CMC) Cloud Service Broker Value

Cloud Service Broker

Cloud Management Center – Leverages Cloud Service Broker Model

Enables rapid, integrated and efficient delivery of IaaS, PaaS & SaaS Cloud solutions

Delivery of Customized Solutions

Centralized solution for aggregating, customizing, automating IaaS from multiple providers

Provides a single point of transparency, accountability, sourcing and governance control

Simplifies the Complexity of the Cloud Service Delivery

Choice – Solution comparison among public and private cloud IaaS providers with

integrated cloud service delivery and procurement automation.

Control – Central cloud solution design, automated provisioning and integrated governance

through a 'single pane of glass'.

Savings – Cloud solution TCO comparison and optimization among multiple cloud

infrastructures to deliver on the lowest-cost cloud solution.

23

Page 25: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Service Broker – Hitachi Cloud Management Center

Legacy

Datacenters

Public IaaS Clouds

Virtual Private

Cloud

Enterprise

Datacenter

Secure Private

Cloud

Any Private Cloud

with Open APIs

Mid Market IT

Organization

Enterprise IT

Organization

Federal & State

Government IT

Organizations

Commodity

Iaas

Enterprise

IaaS

Private

Cloud

PaaS

SaaS

Big

Data

Provide a single point of accountability and transparency enabling cloud services adoption

Simplifies the cloud, delivering an unprecedented degree of cloud service efficiency and control

• Streamlines Automation Process • Automates Cloud Solution Launch • Integrates with IaaS Options

Page 26: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Management Center (CMC) - Choice, Control, Savings

Choice & Multi-Cloud Integration

Choice & Integration - Integration with Public/Private IaaS Providers, enabling choice among IaaS options with full IaaS solution comparison and cost analysis among an array of IaaS providers

Savvis, Terremark, AWS & GoGrid & VMware-based cloud are all integrated into CMC at the API level

Private Cloud Agnostic - Any Private Cloud providers can be integrated via Application Programming Interfaces (APIs)

Streamlined Automation - Automated solutions planning, cost comparison, deployment, provisioning, procurement & management

Governance & Control

Single Point of Accountability - Central cloud transparency enabling cloud services adoption service efficiency and control

Cloud Service Broker - Empowering you as the CSB for central integration, provisioning, procurement and governance for all cloud solutions

Standardization - Provides a standard consumption and governance model for private, hybrid & public clouds

Central Cloud Management & Delivery - Moves clients to a complete managed service model with activity and consumption-based pricing

TCO Visibility & Cost Controls

TCO Analysis and Insight - Once solutions are designed , solution Total Cost of Ownership (TCO) can be easily analyzed and continuously monitored

Cost Controls - Enables TCO optimization delivering solutions on the lowest cost platform that meets application, data & security needs along with ongoing capacity management

Cloud End State Optimization - Analytics for the most optimized end state that lower migration cost, standardizes operations, improve SLAs

Page 27: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud

Ecosystem

Operator

CMC Functional Overview - Enabling Cloud Service Broker Control

Sourcing &

Procurement

Managers

CTO/IT

Architects

Security

Services

Commodity

Cloud

Enterprise

Cloud*

Private

Cloud

AWS, GoGrid

IT Ops

Managers &

Sys Admins

Application Workload

Portfolio

BU

Internal

Data Centers

Private Clouds

Enterprise and/or

Mid Market Customers

CIO

Cloud Solution

Design (App Arch,

Service Agg &

Capacity Model)

Spend Analysis &

Order Mgmt

Command &

Control

Dashboards

Resource Mgt

SAVVIS, Terremark

VMWare

vDirector

Cloud On boarding,, Managed Services, Market Management,

(Aggregation, Customization, Integration)

Cloud VARs

Cloud

Managed Services

Providers Managed

Services

Page 28: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Service Broker Process and CMC Functionality

Strategy • Compare applications

• Identify target infrastructure

• Estimate readiness

• Calculate cloud solutions value

• Select candidate application

Design & Source • Define capacity

• Estimate migration ROI

• Build migration business case

• Project migration roadmap

Implement • Define environments

• Design architecture layers

• Simulate application architecture

• Scenario comparison

• Estimate monthly bill of materials

Manage •TCO analysis & financial reports

• CIO dashboards capacity plans

• Approve BOM & Terms

• Submit aggregated orders

• Instantiate and deploy resources

Govern • Monitor resource use

• Monitor solution TCO &

spending

• Ensure solution compliance

• Execute launch & recalibration

CIO’s/CTO’s

Cloud Architects

IT Managers

Cloud Architects

IT Sourcing Mgrs

IT Managers

System Administrators

App Deployment Mgrs

System Administrators

App Deployment Mgrs

Cloud Architects

CIO

IT Managers

Cloud Architects

Design Implement Govern

Analyze, Model,

Scenario

• Automate Solution Analysis

• Model Cloud Solution

• Show App Analysis

Design, Configure,

Source, Broker

• Design Architecture

• Configure Solutions

• Broker (Source, Procure, Bill)

Provision, Deploy,

Migrate

• Provision Virtual Datacenters

• Deployment Services & Apps

• Migrate Data & Manage Process

Manage, Monitor,

Review

• Manage Cloud via Dashboards

• Cost, Util, Performance, SLA

• Monitor Cloud Environment

Control, Approve,

Govern

• Governance Enforcement

• Alerting Approval Workflow

• Cost & Resource Policies

Cloud Wizard • Cloud App Screener

• Portfolio Analyzer

• Transformation Modeler

• Roadmap Builder

• Automate Solution Analysis

• Model Cloud Solution

• Show App Analysis

Cloud Broker • Cloud Broker Across IaaS Clouds

• Architecture Designer by App

• Solution Configuration

• Sourcing, Procurement, Billing

Cloud Provisioner • Hybrid IaaS Cloud Provisioning

• Automated Provisioning Workflow

• Cloud Infrastructure Deployment

• Optimized App Deployment

• App Migration Methodology

Cloud Manager • Monitoring: App & Infrastructure

• System Performance

• Dashboard: App & Infrastructure

• IT Cost, Utilization &

• SLA Dashboards by Application

• Cloud Config Management

• Cloud Optimization Analytics

Cloud Governor • Alerting

• Approval Workflow

• Policy Based

• Resources Analysis

• Cost & QoS Analysis

• Performance Optimization

Page 29: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Cloud Use Blueprint

Cloud Portfolio Roadmap

Client Cloud Solution Requirements • Application & Solution Criteria • Solution SLA & Availability Needs • Performance Requirements • Infrastructure Architecture Criteria • Governance, Approval & Audit Needs • Solution Management Requirements • Security & Data Privacy Requirements

Cloud Assessment Cloud Brokerage Matching to

Best-Fit Cloud

Platform/Provider from Cloud

Services Catalog

Cloud Ecosystem

Public Hybrid Private

Application Rationalization &

Solution Mapping

Cloud Applications

Deployment

Cloud Management,

Governance & Control

Cloud Sourcing,

Integration, Automation &

Procurement

Enterprise Hybrid Cloud

Integration & Governance

Requirements Input Into CMC • Consulting to Gather Needs

• Application Rationalization

• Solution Architecture

• Matching to Best-Fit Cloud

CMC Services in Action - Delivery Approach

Commodity

Iaas

Enterprise

IaaS

Private

Cloud

PaaS

SaaS

Page 30: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Optimizing and Delivering Cloud Choice, Control and Savings

CMC Automates cloud service delivery from multiple providers and empowers you as the

central Cloud Service Broker for your organization, enabling:

Choice - Solution comparison and choice among public

and private cloud IaaS providers with integrated cloud service delivery and procurement automation.

Control - Central cloud solution design, automated

provisioning and integrated governance through a 'single pane of glass'.

Savings - Cloud solution TCO comparison and

optimization among multiple cloud infrastructures to deliver on the lowest-cost cloud solution.

Page 31: "Cloud Service Brokerage Model for Optimized Cloud Use, Sustainable Governance & Efficient Utilization"- Green IT Cloud Computing Summit 2012

© Copyright 2012 Hitachi Consulting

Enabling Cloud Efficiency & Optimization With A Cloud Service Broker

Enabling Cloud Efficiency & Optimization

Cloud Service Brokers enable efficient processes for cloud on-boarding & operations

Helps you use only resources needed, aggregating the best fit cloud providers to ensure optimal use

Allows more efficient cloud use & provides a platform to make green aspects of cloud more pronounced

Cloud is More Green

Large datacenters migrations (5000+ servers) to hybrid cloud results in ~ 50-70% power/cooling reduction

Cloud utilizes resources more efficiently, uses infrastructure at greater capacity vs. traditional datacenters

Cloud is more green due to lower power use & less datacenter space wasted, low-utilization infrastructure

"Green IT” is an Outcome of Operating Optimized

Efficiency is only possible when hybrid & private clouds are leveraged with optimized operations & control

Cloud sustainability is a byproduct of optimal cloud use, which Cloud Brokerage Services helps enable

Hybrid Cloud with public/private multiple-provider mix is the optimal & most efficient cloud model

Emerging Cloud Ecosystem Integrator Role - Cloud Service Broker

Provides value by automating cloud adoption processes & improves cloud services efficiency & use

Helps integrate, source, procure, provision, sustain, manage & govern cloud efficiently

With service use controls, resource planning, predictive growth analysis, billing & cloud cost controls

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© Copyright 2012 Hitachi Consulting

Evaluate cloud options. Educate & Inform to alleviate uncertainty. Conduct a Proof of

Concept & Cloud Pilot for a low-risk app. Develop a Cloud Action Plan.

Build a Cloud Portfolio Roadmap with a Business Use Case & Economic Analysis.

Develop a Cloud Strategy to guide your migration over time.

Cloud Assessment to gather & map all application criteria, including performance,

security, legal & regulatory requirements.

Cloud Migration & Transition Planning & Cloud Application Deployment for a portfolio

of applications, securely migrating applications & data to cloud

Cloud Brokerage Services & migration technologies enable cloud integration, vendor

selection, sourcing, & procurement capabilities to move to the best-fit cloud.

Establish Security, Governance & Control standards. Deliver Cloud Governance

Control with a system to help manage multiple cloud platforms. Leverage our security

governance framework.

Evaluate & Understand: Application Risk Tolerance, Security Fit, Data Protection, SLA,

Business Regulatory requirements. Security is achievable via our security governance

framework.

Evaluate SLAs & consider application requirements for: performance, availability,

infrastructure & application management

Cloud Application Development to deliver custom-developed Cloud-Ready

Applications based on your application’s requirements

Uncertainty &

Disruption

Integration, Migration

& Transition

Cloud Application

Development

Business Case

Legal & Regulatory

Security Risks

SLAs & Application

Performance

Cloud Provider

Lock-In

Governance &

Management

Solving Complexity - Simplifying the Cloud

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© Copyright 2012 Hitachi Consulting

Enabling the Business Value of Cloud

Empower You as the Cloud Service

Broker

• We empower the CIO as the cloud service broker for their organization

• Cloud solution choice and control, with improved governance & centralized management across clouds

• Provides a single point of transparency, accountability, sourcing and governance control

Cloud-Enabling the Enterprise

• Cloud Consulting Services, Cloud Broker Services, and Managed Services

• Cloud Platform Solutions meet the needs of the enterprise, while simplifying cloud adoption & transition

• Reduced costs and lowered TCO with improved control, security, and governance

Cloud Management Center - Cloud Service Broker

• Automated, one-stop-shop and marketplace for effective and efficient cloud sourcing

• Centralized solution for aggregating, customizing, automating IaaS from multiple providers

• Simplified and rapid cloud transition with improved IT service quality, speed, and agility

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© Copyright 2012 Hitachi Consulting

Learn More about our Cloud Solutions

Sign up for a free trial to explore our Cloud Management Center.

Learn More About the Benefits of Hitachi Consulting Cloud Services at

www.hitachiconsulting.com/cloud

Chad M. Lawler, Ph.D. Director of Consulting Services

Cloud Computing

14643 Dallas Parkway, Suite 800, Dallas, Texas 75254

Office: 469.221.2894

Email: [email protected]

www.hitachiconsulting.com

www.linkedin.com/in/chadmlawler

www.cardcloud.com/chadlawler

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