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1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Cloud Management with Oracle Enterprise Manager

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Oracle Enterprise Manager (OEM) provides complete lifecycle management for the cloud - from automated cloud setup to self-service delivery to cloud operations. In this session you'll learn how to take control of your cloud infrastructure with EM features including Consolidation Planning and Self-Service provisioning with Metering and Chargeback.

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Page 1: Cloud Management with Oracle Enterprise Manager

1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Page 2: Cloud Management with Oracle Enterprise Manager

2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Enterprise Manager 12c

Cloud Management

Page 3: Cloud Management with Oracle Enterprise Manager

3 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Agenda

•  Business Need & Opportunity

•  New Cloud Management Packs

•  Feature Details

•  Who’s Buying Cloud Management

•  Summary

Page 4: Cloud Management with Oracle Enterprise Manager

4 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Agenda

•  Business Need & Opportunity

•  New Cloud Management Packs

•  Feature Details

•  Who’s Buying Cloud Management

•  Summary

Page 5: Cloud Management with Oracle Enterprise Manager

5 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Cloud is HOT Cloud has gone from #16 to #2 in two years for Gartner CIO

Cloud  compu*ng   1   2   16   *  

Virtualiza)on   2 1 3 3 Mobile  technologies   3 3 12 12 IT  management   4 10 * * Business  intelligence   5 5 1 1 Network,  voice  and  data  communica)ons   6 4 6 7 Enterprise  applica)ons   7 11 2 2 Collabora)on  technologies   8 10 5 8 Infrastructure   9 14 7 6 Web  2.0   10 3 15 15

Ranking  of  technologies  that  CIOs  selected  as  one  of  their  top  three  priori6es  2011 2010 2009 2008

Page 6: Cloud Management with Oracle Enterprise Manager

6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Private Cloud Adoption Is Increasing

Source: IOUG ResearchWire member studies on Cloud Computing, conducted in Aug-Sept 2010 and Aug-Sept 2011

28% increase from 2010 to 2011

2010  

Cloud 29%

2011  

Cloud 37%

Page 7: Cloud Management with Oracle Enterprise Manager

7 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Computing Strategy

•  Provide customer choice of private and public clouds

• Deliver complete, integrated offerings spanning SaaS, PaaS and IaaS

•  Enable customers to adopt cloud as the business requires

Page 8: Cloud Management with Oracle Enterprise Manager

8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Apps

Oracle Cloud Offerings

Private Cloud

I N T E R N E T

Public Clouds

I N T R A N E T

Private Cloud Solutions

•  Applications on a shared platform

•  Database & middleware for PaaS

•  Hardware & systems for IaaS

Public Cloud Solutions

•  Oracle Cloud Services

•  Oracle on 3rd party public clouds

•  Powering 3rd party public clouds

Cloud Management, Security, Integration

•  Management, security and integration spanning private and public clouds

PaaS

IaaS

SaaS

PaaS

IaaS

Page 9: Cloud Management with Oracle Enterprise Manager

9 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Cloud Platform

Infrastructure-as-a-Service

Oracle Database

Oracle Fusion Middleware

Platform as a Service Integration: SOA Suite

Security: Identity Mgmt

Process Mgmt: BPM Suite

User Interaction:

WebCenter

Oracle  Apps  3rd  Party  Apps   ISV  Apps  

Applications and Business Services

Oracle VM for x86

Operating Systems: Oracle Enterprise Linux Oracle Linux Oracle Solaris Oracle VM for SPARC (LDom)

Solaris Containers

Servers

Storage

Applica*ons  and    Business  Services  

Pla<orm  as  a  Service  

Database-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  

Meter & Charge

Optimize

Manage

Plan

Setup

Build

Test

Deploy

Monitor

Oracle Enterprise Manager 12

Page 10: Cloud Management with Oracle Enterprise Manager

10 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Enterprise Manager 12 Total Cloud Control

ü Complete Cloud Lifecycle Solution

Manage all phases of the cloud lifecycle

Applica*ons  and    Business  Services  

Pla<orm  as  a  Service  

Database-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  

Meter & Charge

Optimize Plan

Setup

Build

Test

Deploy

Manage

Monitor

ü Unified and Automated Management

Across the entire cloud stack, and across all cloud services - from a single product

ü Business-Driven Clouds

Application-aware clouds that automatically adapt to business services and activities

Page 11: Cloud Management with Oracle Enterprise Manager

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Oracle  VM  

VM   VM  VM   DB   DB  DB  

Database  Cloud  Self-­‐Service  Applica*on  App  1   App3  App  2  

Java Platform

Exadata/non-­‐Exadata   Exalogic/non-­‐Exalogic  

Infrastructure-­‐as-­‐a-­‐Service  (IaaS)  

Database-­‐as-­‐a-­‐Service  (DBaaS)  

Pla<orm-­‐as-­‐a-­‐Service  (PaaS)  

Cloud Management Pack for Oracle Database

Cloud Management Pack for Oracle Middleware

Comprehensive Cloud Solutions Mapped to simplified Enterprise Manager 12c Packs

Page 12: Cloud Management with Oracle Enterprise Manager

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Cloud Management Licensing

•  Cloud Management Pack for Oracle Database

•  Assembly Provisioning (database /“naked” assemblies)

•  Database-as-a-Service on physical environments (including Exadata)

•  Chargeback

•  Policy driven resource management

•  Cloud APIs

*Requires Database Lifecycle Management Pack except in pure IaaS cases ** Requires Weblogic Management pack except in pure IaaS cases

Pack Name Named User

Plus ($/NUP)

SW Update & Support ($/NUP)

Process License

($/Processor)

SW Update & Support

($/Processor)

Oracle  Cloud  Management  Pack  for  Oracle  Database* $60.00 $15.00 $3,000.00 $660.00

 

Oracle  Cloud  Management  Pack  for  Oracle  Middleware**

$60.00 $15.00 $3,000.00 $660.00

•  Cloud Management Pack for Oracle Middleware

•  Assembly Provisioning (Middleware/“naked” assemblies)

•  Platform-as-a-Service (Upcoming: J2EE app provisioning on pre-existing platforms)

•  Chargeback

•  Policy driven resource management

•  Cloud APIs

Page 13: Cloud Management with Oracle Enterprise Manager

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Features included in Base Enterprise Manager

•  Base IaaS Management Features (Yes, that means *Free*) •  EM CC Oracle VM Virtualization Management (includes OVM Template Provisioning)

•  EM CC Consolidation Planner

•  EM CC Host/Operating System Management

•  EM CC Storage and Network Plug-ins

•  EM Ops Center Provisioning and Patch Automation

•  EM Ops Center Virtualization Management

•  Why did we do this? •  Provides lower barrier to entry for Oracle’s Cloud solution and hardware

•  Up-selling opportunities for Cloud Management packs

•  Inclusive management for hardware, virtualization and OS

•  Elevates the value of the Cloud to the platform rather than infrastructure

•  Distinguished from pure-play IaaS like Cisco, VMware, RedHat, etc

Page 14: Cloud Management with Oracle Enterprise Manager

14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Agenda

•  Business Need & Opportunity

•  New Cloud Management Packs

•  Feature Details

•  Who’s Buying Cloud Management

•  Summary

Page 15: Cloud Management with Oracle Enterprise Manager

15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Enterprise Manager 12

Plan & Setup the Cloud Environment

•  Identify all IT assets (cloud building blocks)

•  Decide apps, cost models, policies, roles…

•  Consolidation planning –  (P2V, P2E, DBs, Apps..)

•  Create shared resource pools

•  Setup shared components

•  Setup cloud services –  (IaaS, DBaaS, PaaS, Apps)

•  Setup self service portal

Cloud Lifecycle Management

Applica*ons  and    Business  Services  

Pla<orm  as  a  Service  

Database-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  

Meter & Charge

Optimize

Manage

Plan

Setup

Build

Test

Deploy

Monitor

Page 16: Cloud Management with Oracle Enterprise Manager

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Automated Discovery and Resource Baselining

•  Automatic asset discovery using network scanning techniques

•  Integrated workflow for agent deployment for active management

•  Promote the targets from “Unmanaged” to “Managed”

•  Integrate with Consolidation Planner to identify underutilized assets

Page 17: Cloud Management with Oracle Enterprise Manager

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Consolidation Challenges

0% 20% 40% 60% 80%

100% 120%

Application A CPU Utilization

0% 20% 40% 60% 80%

100% 120%

Application B CPU Utilization

0% 20% 40% 60% 80%

100% 120%

Application A CPU Utilization

•  Applications have different workload & resource profiles

•  Need to consider multiple resources

•  CPU

•  Memory

•  Storage

0% 20% 40% 60% 80%

100% 120%

Combined CPU Utilization  

0% 20% 40% 60% 80%

100% 120%

Application B CPU Utilization

0% 20% 40% 60% 80%

100% 120%

Combined CPU Utilization  

Page 18: Cloud Management with Oracle Enterprise Manager

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Consolidation Planner

Determines candidates for consolidation •  Identifies under- and over-utilized server •  Identifies ideal placements •  Works for physical and virtual environments

Benefits •  Maximizes server density •  Minimizes resource contention •  Maintains performance commitment •  Satisfies business, compliance, and technical constraints

Page 19: Cloud Management with Oracle Enterprise Manager

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Consolidation Planner

•  Leverages resource utilization and configuration data from Enterprise Manager repository

–  CPU, memory, storage, network –  Over a representative period

•  Administrator specifies servers and constraints for workload migration

–  Physical/virtual servers –  Existing/planned servers –  Business/technical constraints

•  Detailed analysis on different scenarios of consolidated workloads

Page 20: Cloud Management with Oracle Enterprise Manager

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OVM Pool 1

RAC 11.2.0.2

RAC 11.2.0.2

OVM Pool 2

SIDB 10.2.0.5

SIDB 10.2.0.5

SIDB 10.2.0.5

Cloud Resource Model Taxonomy

Cloud Top level entity Collection of various zones – OVM, Database, …

Database Zones EM 12c concept: Defines a logical unit of

homogeneous databases based on configuration, version, etc

IaaS Zones Oracle VM Zones consisting of multiple Server and Storage Pool OVM Server Pools A bunch of physical servers sharing a common storage and defining the boundary of Live migration

Page 21: Cloud Management with Oracle Enterprise Manager

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Provision Bare metal Hypervisor

Configure Storage Arrays and network (VLAN)

Create Server Pools

Define Zones based on functional and operational boundaries

Configure Software Library

1 Define allowable VM sizes

Assign quotas to Users and Roles

Define access boundaries (map roles to zones)

Setup Chargeback Plans

Make software available for deployment by Self-Service users

2

3

4

Guided Cloud Setup: Infrastructure-as-a-Service

Cloud Administrator Self Service Administrator

5

1

2

3

4

5

Page 22: Cloud Management with Oracle Enterprise Manager

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Provision Servers and Storage

Provision Database Software on single instance servers or RAC

Create database server pools

Define Zones based on functional and operational boundaries

Configure Software Library

Define Deployment Procedures for Database Provisioning

Assign quotas to Users and Roles

Define access boundaries (map roles to zones)

Setup Chargeback Plans and maintenance levels

Define a service in Service Catalog for deployment by Self-Service users

Guided Cloud Setup: Database-as-a-Service

Cloud Administrator Self Service Administrator

1

2

3

4

5

1

2

3

4

5

Page 23: Cloud Management with Oracle Enterprise Manager

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Provision Servers and Storage (ideally Exalogic Elastic Cloud)

Provision Middleware domains

Create Middleware pools, say clusterized domains

Define Zones based on functional and operational boundaries

Configure Software Library

Define Deployment Procedures for domain or J2EE App Provisioning

Assign quotas to Users and Roles

Define access boundaries (map roles to zones)

Setup Chargeback Plans

Define a service in Service Catalog for deployment by Self-Service users

Guided Cloud Setup: Middleware PaaS as a Service

Cloud Administrator Self Service Administrator

1

2

3

4

5

1

2

3

4

5

Page 24: Cloud Management with Oracle Enterprise Manager

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Centralized Software Library

•  Single repository for storing and retrieving images, scripts and assemblies

•  Can be co-located with Self-Service Application or with cloud targets

•  Choice of Storage types and Protocols (NFS, HTTP(S)), ideally suited for remote data centers

•  Integrated with Packaging tools like Assembly Builder

•  Supports Access rights for each image/assembly

Page 25: Cloud Management with Oracle Enterprise Manager

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Applica*ons  and    Business  Services  

Pla<orm  as  a  Service  

Database-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  

Meter & Charge

Optimize

Manage

Plan

Setup

Build

Test

Deploy

Monitor

Build, Test & Deploy Applications

•  Package complex multi-tier applications

•  Test all tiers of applications – easily, securely, comprehensively

•  Identify performance and availability bottlenecks and fix them

•  Self-service deploy the application, database or any underlying infrastructure

Oracle Enterprise Manager 12 Cloud Lifecycle Management

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Oracle Virtual Assembly Builder Package Complex, Multi-Tier Applications for deployment on Oracle VM

• Define late binding configuration using OVF Metadata

• Easily replicate topology in production with minor variations

• Each production instance has well-contained configuration parameters for flexibility

config1  

Dev/Test Environment

Production Environments

config2  

Assembly = Appliances (VM Templates + configuration Metadata) + relationships & start order Metadata

Oracle E

nterp

rise Man

ager

(So

ftware L

ibrary)

Page 27: Cloud Management with Oracle Enterprise Manager

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Oracle Virtual Assembly Builder

Assemblies, Appliances

Catalog

Deployment Resource

Pools

Assembly Editor

Properties Inspector

Page 28: Cloud Management with Oracle Enterprise Manager

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Locked values shown in read only mode

Capturing Provisioning Profiles

•  Capture database configuration via Provisioning Profiles

•  Lock and Save deployment procedures by using values from profile or by overriding them

Provisioning Procedures Packaging for deployment in physical environments

Page 29: Cloud Management with Oracle Enterprise Manager

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Catalog of Service Templates

•  Publish saved deployment procedures as service templates

•  Build a large service catalog by changing database versions, configuration, and other params

09/05/2011

Page 30: Cloud Management with Oracle Enterprise Manager

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Self-Service Provisioning •  Out-of-box console; no additional

set up required

•  Supports custom background

•  Rich service catalog:

•  Database service

•  OVM Templates and Assemblies

•  Java applications

•  Additional capabilities:

•  Backup and Restore VM/Database

•  Basic resource monitoring

•  Chargeback information

•  Quota monitoring

•  Cloud APIs

•  RESTFul APIs and CLIs ideal for Cloud integrators

Page 31: Cloud Management with Oracle Enterprise Manager

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Self-Service Database Provisioning

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Demo Cloud Set-up demo Self-service access demo

Page 33: Cloud Management with Oracle Enterprise Manager

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Applica*ons  and    Business  Services  

Pla<orm  as  a  Service  

Database-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  

Meter & Charge

Optimize

Manage

Plan

Setup

Build

Test

Deploy

Monitor

Monitor & Manage Cloud Operations •  End-user and business-level monitoring (user

experience, business transactions, business services, business KPIs…)

•  Application monitoring (app uptime, health, performance, app service level monitoring..)

•  Infrastructure monitoring (A2D, compliance..)

•  Start/stop services

•  Policy driven scale up/down

•  Backup/recovery

•  Manage downtime: patch, upgrade…

Oracle Enterprise Manager 12 Cloud Lifecycle Management

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Cloud Resource and Request Monitoring

•  Manage Cloud Zones and underlying resources –  Server Pools, VMs, databases,

Middleware)

•  Track resource flux, tenants, policy violations, etc

•  Drill down into individual resources for deeper monitoring

•  Monitor requests and failure rates and identify potential bottlenecks to remediate

Page 35: Cloud Management with Oracle Enterprise Manager

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Centralized Incident and Problem Management

•  Centralized incident management for the Cloud –  View, manage, diagnose and resolve

incidents from one console

•  Support for incident lifecycle operations –  Assign, acknowledge, prioritize, track status,

escalate, suppress

•  Accelerated resolution with “My Oracle Support” integration

•  Integrated with Helpdesk Systems –  Out of box connectors for Remedy, HP

Service Center

Page 36: Cloud Management with Oracle Enterprise Manager

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•  Server and storage alarms

•  Server Fault Management

•  Dependency analysis between Physical and Virtual Infrastructure

•  Deep and Integrated Database Monitoring

•  Self-Managing DB (ADDM, AWR, ASH)

•  Automated SQL Tuning

•  Monitoring of Weblogic, SOA, Coherence

•  JVM Diagnosis •  Service Topology,

Dependency analysis

•  User Experience Management

•  Business Transaction Management

Business Driven Application Monitoring for the Cloud

Integrated, Application-to-Disk, Cloud Resource Monitoring

Page 37: Cloud Management with Oracle Enterprise Manager

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Comprehensive Engineered Systems Management Integrated Management of Hardware and Software

•  Hardware view •  Schematic of Storage cells, Database

Servers (compute nodes) & switches •  Hardware components alerts

•  Software/system view •  Performance, availability, usage by

databases, services, clusters •  Software alerts from db, cluster, ASM •  Topology view of DB systems/clusters

•  Configuration view •  Version summary of all components

along with patch recommendations

Page 38: Cloud Management with Oracle Enterprise Manager

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Storage Cell Performance •  Drill down from

database performance page

•  Composite cell health indicators

•  Helps triage •  Load imbalance

•  ASM problems

•  Cell configuration issues

•  Cell software or hardware failures

•  Network failures

Page 39: Cloud Management with Oracle Enterprise Manager

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Storage Cell Management

•  Storage Cell monitoring and administration support –  Cell Home page and performance pages –  Actions supported: Start/stop Cell, verify connectivity, setup SSH, execute Cellcli on cells –  Setup IORM for database targets

•  Management by Cell Group –  All cells used by a database automatically placed in a group –  Cell Group level administration operations (batch job monitoring)

Page 40: Cloud Management with Oracle Enterprise Manager

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Infiniband Network Monitoring

•  Infiniband network and switches as EM targets

•  Network home page and performance page – real time and historical

•  Network topology view •  Perform admin tasks such as enable/disable

port, clear performance/error counters

•  Full monitoring •  Alerts (switch generated and EM

generated) •  Performance metrics •  Configuration metrics – detect and

notify configuration changes/best practice violations

Page 41: Cloud Management with Oracle Enterprise Manager

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Dynamic topology changes (owing to elasticity)

Rapid changes

Features

Virtual Server sprawl

Cloud compliance

Drifts from pre-defined Service templates

Inventory tracking, ongoing discovery

Topology mapping, dependency tracking

Real-time change detection and auditing

Compliance Frameworks, standards and Rules

Configuration Baselines, Drift Tracking

Challenges

• Release highlights • Integration of mValent, Active reasoning and BEA Guardian into a single Enterprise Manager Framework

Centralized Configuration Management Configuration Management tailored for challenges in Cloud environment

Page 42: Cloud Management with Oracle Enterprise Manager

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Policy Based Workload and Resource Management •  Dynamically allocate resources based on pre-defined policies

•  Schedule based –  Invoke actions based on schedules. Example: Quiesce VMs on weekends

•  Performance based –  Scale out and scale back actions to support Capacity On Demand

Dept App 2

Shared Service

Oracle Enterprise Manager

Weblogic Cluster

Coherence Grid

Oracle RAC

Performance Policy violation

Capacity fulfillment on demand

WebLogic Cloud Zone

Oracle Database Cloud Zone

Page 43: Cloud Management with Oracle Enterprise Manager

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Demo Monitor – Manage

Page 44: Cloud Management with Oracle Enterprise Manager

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Applica*ons  and    Business  Services  

Pla<orm  as  a  Service  

Database-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  

Meter & Charge

Optimize

Manage

Plan

Setup

Build

Test

Deploy

Monitor

Meter, Charge & Optimize Services •  Meter resource utilization and cloud usage

•  Optionally chargeback to application owners, end-users, and/or business departments

•  Optimize cloud performance, capacity, QOS, agility, geography, people, costs…

Oracle Enterprise Manager 12 Cloud Lifecycle Management

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Metering and Chargeback

•  App-to-Disk Resource Metering –  VM Guests, Database, Web Logic Server, Host

–  Composite Target: aggregation over supported target types

–  CPU, Memory, Storage, Network Bandwidth

–  Database transactions, SQL Executions, etc.

–  Mid Tier resource usage

–  Application/Activity metering (planned)

•  User Defined Chargeback Plan –  Usage-based items (Resource and Activity)

–  Configuration-based items

–  Fixed-cost items

Page 46: Cloud Management with Oracle Enterprise Manager

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Chargeback Reporting

•  Rollup based on LDAP hierarchy

•  Generate Reports in variety of formats (Excel, Work, PowerPoint, HTML, PDF)

•  Accessible from Self-Service Portal

•  Integrated with BI Publisher •  Generate and Email reports to

recipients on defined schedule (e.g. Monthly)

Page 47: Cloud Management with Oracle Enterprise Manager

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Physical & Virtual Systems Management

Cloud Management

Oracle Enterprise Manager

Configuration Mgmt

Lifecycle Management

Application Performance Management

Application Quality Management

Ops Center

Cloud Monetization

Pricing/Charging Flexibility

Customer Management

Complete Billing Operations

Value Chain Management

Business Intelligence

Oracle Billing and Revenue Management

Metered Usage

Usage data collection

Provisioning

Bill/Invoice generation and delivery

Cloud Services

Middleware  

Database  

OS  

Virtualiza*on  

Applica*ons  

Balance Control

Chargeback and Billing Oracle Enterprise Manager + Oracle Billing and Revenue Management

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Agenda

•  Business Need & Opportunity

•  New Cloud Management Packs

•  Feature Details

•  Who’s Buying Cloud Management

•  Summary

Page 49: Cloud Management with Oracle Enterprise Manager

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Majority of Oracle Customers Evaluating Cloud

Oracle CIO Summit – Atlanta, March 2010

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Project or Driver… Specifics to Look For…

Companies with specific green-field cloud initiatives •  Fresh initiatives

•  Cloud resource and delivery planning

•  Right-sizing

Companies with existing Server Virtualization •  Looking for a VMware counterpart/substitute for the Oracle Cloud

Companies undergoing massive consolidation •  Big data centers

•  Distributed location

•  Looking to consolidate with Engineered Systems (Exadata/Exalogic)

Companies who want Amazon EC2-like solution for their critical apps within their own data center

•  Provisioning on Demand (especially by Developers and Testers)

•  Chargeback/metering/Showback needs

Companies with some degree of existing automation for provisioning and patching

•  Self-Service enablement of existing automation

•  Scale out and scale back of resources

Who’s Buying?

Oracle Confidential – Aug 2009

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•  Sales Play #1 – Exadata and Exalogic customers –  Customers looking for Engineered systems for massive data center consolidation

–  Outline the entire path from Physical->Engineered Systems->Cloud

•  Sales Play #2 – Customers attracted to Cloud Self Service model –  Customers with challenges around Provisioning/Automation

–  Business users demanding more control

•  Sales Play #3 – Customers who want shared services with metered usage

–  Demonstrate capex and opex savings from shared services

–  Focus on Metering and Chargeback for greater accountability

•  Sales Play #3 –Existing customers with GC or Ops Center Provisioning Pack

–  Sell the Cloud Management Packs as the “next level of consolidation and automation”

–  Focus on Self-Service Provisioning

•  Sales Play #5 – Oracle VM prospects –  Ride the virtualization wave; Provide viable alternative to VMware

–  Focus on Assemblies, Metering, Policies for value-add over bare bones virtualization

Key Sales Plays – FY 2012

Page 52: Cloud Management with Oracle Enterprise Manager

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•  Technical Reps

–  Sell Cloud Management Pack for Database + Database Lifecycle Management Pack as a complete DBaaS solution

–  Upsell to existing database customers

•  Middleware Reps

–  Sell Cloud Management Pack for Middleware + Weblogic Management Pack as a complete PaaS solution

–  Upsell to existing middleware customers

•  Hardware Reps

–  Demonstrate differentiated offering of Oracle hardware with base IaaS included in Enterprise Manager

–  Clear value over bare bone hardware and hypervisor sold by IBM, Cisco, VMware, etc

What’s there for Sales teams

Page 53: Cloud Management with Oracle Enterprise Manager

53 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Agenda

•  Business Need & Opportunity

•  New Cloud Management Packs

•  Feature Details

•  Who’s Buying Cloud Management

•  Summary

Page 54: Cloud Management with Oracle Enterprise Manager

54 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Enterprise Manager 12 Total Cloud Control

ü Complete Cloud Lifecycle Solution

Manage all phases of the cloud lifecycle

Applica*ons  and    Business  Services  

Pla<orm  as  a  Service  

Database-­‐as-­‐a-­‐Service  

Infrastructure-­‐as-­‐a-­‐Service  

Meter & Charge

Optimize Plan

Setup

Build

Test

Deploy

Manage

Monitor

ü Unified and Automated Management

Across the entire cloud stack, and across all cloud services - from a single product

ü Business-Driven Clouds

Application-aware clouds that automatically adapt to business services and activities

Page 55: Cloud Management with Oracle Enterprise Manager

55 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

Oracle Enterprise Manager Cloud Management Key Differentiators

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•  Total 40 Customers and Partners, plus Oracle IT

Enterprise Manager 12.1 Beta: Early Adopters

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Q&A

Page 58: Cloud Management with Oracle Enterprise Manager

58 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.