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Michail Katkoff michail.katkoff@supercell.net twitter: @m_katkoff blog: deconstructoroffun.blogspot Clash of Clans: Secrets of Success

Clash of Clans: Secrets of Success

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Michail Katkoff, Product Manager, Supercell (The Winter Nights: Mobile Games Conference http://www.wnconf.com/en)

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Page 1: Clash of Clans: Secrets of Success

Michail Katkoff

[email protected]: @m_katkoffblog: deconstructoroffun.blogspot

Clash of Clans: Secrets of Success

Page 2: Clash of Clans: Secrets of Success

Michail KatkoffMasters Degree in International Business

Born: Leningrad, USSR

Да, я говорю по-русски

2010 2012 2013

Page 3: Clash of Clans: Secrets of Success

Topics

1. Our Games

2. Clash of Clans

3. From the Concept to the Launch

4. The Elixir of Success

Q&A

Page 4: Clash of Clans: Secrets of Success

Supercell

Founded in June 2010 by a small team of game industry veterans

$15M of funding +70 people, offices in Helsinki and

San Francisco

Page 5: Clash of Clans: Secrets of Success

Our Games

Tablet First Free-to-Play Social

Page 6: Clash of Clans: Secrets of Success
Page 7: Clash of Clans: Secrets of Success

7Confidential and Proprietary

Page 8: Clash of Clans: Secrets of Success

Upgrade Barracks

Upgrade Town Hall

Upgrade Gold Storage

1 Days to Construct1 Days to for Gold

6 Days to Construct4 Days to for Gold

4 Days to Construct5 Days to for Gold

30min to Train

- Gold

an Interdependent Economy

Page 9: Clash of Clans: Secrets of Success

Visual Progress

Page 10: Clash of Clans: Secrets of Success

Pre production Production Soft LaunchGlobal Launch

& Rolling Updates

Page 11: Clash of Clans: Secrets of Success

Pre Production

Benchmark Gameplay

Discover Vision & Theme

Fit to an iPad

Page 12: Clash of Clans: Secrets of Success

Production

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Soft Launch

2 MonthsStep 1 Step 2 Step 3 Step 4

First Time Flow

Economy

User Interface

Tools

Page 16: Clash of Clans: Secrets of Success

Updates

Page 17: Clash of Clans: Secrets of Success

Elixir for Success

Page 18: Clash of Clans: Secrets of Success

Compact Teams

Game Artists

Programmers

Product Lead

Data Scientist

QA Specialist

1.

Page 19: Clash of Clans: Secrets of Success

Empower the Team

2.

Community

Our own experience

Analytics

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Play your game

3.

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Listen to our players

Interact withyour Players

4.

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Спасибо

Michail [email protected]: @m_katkoffblog: deconstructoroffun.blogspot

The Success Factors

1. Compact Team2. Empower the Team3. Play your Game4. Interact with your

Players

Page 23: Clash of Clans: Secrets of Success