Cisco Digital Summit - Collaborate to Accelerate

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    13-Aug-2015

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  1. 1. Thomas Winter, Senior Director Digital Experience Innovation 14 May 2015 How We Eliminated 95% of Intra-Team Email and Improved Speed, Agility, and Impact with Digital Technology Collaborate to Accelerate
  2. 2. Thomas Winter, Senior Director Digital Experience Innovation 14 May 2015 How We Eliminated 95% of Intra-Team Email and Improved Speed, Agility, and Impact with Digital Technology Collaborate to Accelerate Collaborate to Accelerate How We Eliminated 95% of Intra-Team Email and Improved Speed, Agility, and Impact with Digital Technology A story about Innovation, technology and leadership Me: Electrical Engineering Degree & MBA / 15y with Cisco in Sales, Marketing, Ops, ChangeMgt / Adoption, Sales Strategy Family, Tech, Learning, Mountains Live in a small village in Switzerland, lead virtual teams for 10 y GenX Digital Native Notes to previous slide
  3. 3. Shape the Digital Strategy for Sales You Have 90 Days 5 months ago I took the job to drive digital experience innovation for ww sales Need to digitize sales best informed customer ever 70% through buying cycle before talking to vendor sales to be more relevant or dramatically cheaper Sales digitization was focused on data quality and foundational capability Opportunity to complement with digital innovation for sales by sales with near term impact. Decision to extract 18 people from existing organization to drive digital innovation team within sales Pressure to deliver fast, given pain inflicted on peers with resource extraction Need to able to differentiate (Blue Ocean) in a perceived crowded space (Red Ocean) Digital selling strategy Fuse business strategy, user experience & design and technology for sales by sales Todays presentation is about how came together as a team. Suggested reading Blue Ocean Strategy - W. Chan Kim and Rene Mauborgne Notes to previous slide
  4. 4. Vision, Leadership and Change Assembled a diverse team - 5 countries - 9 time zones - 11 sites - 67% female - 7 with small children or dogs Most with a new job scope (from executing projects to innovate and strategize) Day 0 - Had a month pre-notice to create a vision for the team and a plan to bring everyone along Syllabus on Jive Day 30 excited / day 75 what am I doing here? / day 90 - head above the water / day 120 innovating and accelerating Stayed focused on the strategy! Innovation - How is this better? Outside In - How does this help the sellers to sell more and sell faster? Execution Who does what, by when? Impact What have we delivered? Suggested Reading Rookie Smarts Liz Wiseman / Scrum - Jeff Sutherland Notes to previous slide
  5. 5. Digital technology to collaborate and accelerate the team Timing was right new team, new tools Business problems to be addressed Share knowledge > Jive Build relationship > TP / DX80 Communicate/Collaborate > Business Messaging / Cisco Spark Execution > Virtual Kanban Foundation Box / Smartsheet / Jabber IM / Webex Social media Interaction (in and outside the team) / Thought leadership (grow / position) I encourage you to experiment! Notes to previous slide
  6. 6. Results so far We are firing on all cylinders. Hyper-connected and still have a life. Sustainable operating model. Recognized by our stakeholders to drive results Lined up several innovations for sales Socializing digital selling strategy 4 business workshops this month: Sales Collaboration Analytics Social selling Connecting Marketing Sales GCS TS Leadership and new collaboration technology made the biggest difference Suggested Reading Multipliers Liz Wiseman / The NEW one minute manager - Ken Blanchard Notes to previous slide
  7. 7. I didnt have time to write a short letter, so I wrote a long one instead. - Mark Twain
  8. 8. One Last Thing Aint nobody got time for this! Your long email wont get read Your CC wont get read Make peace with it and learn to be clear and concise in 140 characters. Be better, be brief. Its YOUR responsibility. Its an imperative for business messaging! (Cisco Spark) Suggested reading Brief Joe McCormack Notes to previous slide
  9. 9. Lets stay in touch! www.thomaswinter.me

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