China Local Commerce (Daily Deals) Aanalytics - Dataotuan Sales Presentation

© Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com

Dataotuan.com

The Biggest

Daily Deal Aggregator

and Deal Analytics Platform

in Asia & Oceania


Dataotuan Geo Covering

Dataotuan aggregates and analyzes the daily deal markets in China,

Singapore, Malaysia, The Philippines, Taiwan, Australia and New Zealand.

More countries will follow soon.

DTT Web & Data available

DTT Data available

DTT will cover soon

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Dataotuan Business Value

Recommend the best deals – to the Users

Bring traffic and sales leads – to Deal sites

Help Daily Deal websites with deal intelligence

Help Analysts/Investors with market intelligenceDataotuan Deal Analytics

Dataotuan Deal Aggregator

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Dataotuan Deal Aggregator

Dataotuan builds up

(CPS) affiliate

partnership with the

Deal Sites.

Dataotuan brings

sales leads to the

Deal sites.

Deal sites pay

commissions to

Dataotuan based

on the actual sales.

We help Deal Sites to reach more users through Dataotuan.com, as

well as through our partners network. (See some partner pages below)

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Dataotuan Deal Aggregator – Business Case

1. Qieke.com – partnership:Qieke.com is one of the biggest Chinese LBS platforms, set up by Shanda, the leading

interactive entertainment media company in China.

2. Cooperation flow:•Dataotuan provides all Group-buying daily deals to Qieke through the Dataotuan API.

•Qieke publishes deals on its website, mobile site and apps (IOS, Android, Symbian &

Windows). Qieke users, based on their location, can easily view and buy a deal.

•Dataotuan shares with Qieke the commission on the revenue generated.

Deals from Dataotuan

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Dataotuan Sales Tool Merchant Analytics Deal site Analytics

Dataotuan Sales Tool is provided in the following ways:

Dataotuan Deal Analytics – Sales Tool

Dataotuan Sales Tool helps Daily Deal websites –

•to understand the competition,

•to figure out where and what deals to offer.

Reports Raw DataAddress Phone Nr. Latitude LongitudeNr. Deals

静安区南京西路021-32070932 021-32070936 31.23 121.47 5

上海市万航渡后路021-62408545 021-62 31.23 121.47 5

上海市静安区北京西路021-62471333 31.23 121.45 4

静安区北京西路021-63502932（咨询） 31.23 121.44 4

静安里党校路1051283319 31.23 121.45 4

上海市静安区延安中路021-62790222 31.22 121.45 3

静安区余姚路021-32204567 31.24 121.44 3

静安区胶州路021-63728099 31.23 121.44 3

上海市静安区海防路电话：021-52135277 31.24 121.44 3

海防路555号 021-52681777 31.24 121.44 3

上海市静安区华山路021-62488292 31.22 121.45 3

地铁二号线南京西路奉贤路021-62177740、021-62186461 31.23 121.46 2

静安区延安中路021-62471459 31.22 121.45 2

上海市静安区长寿路983号 31.23 121.43 2

静安区新闸路021-62176057 31.24 121.46 2

武宁南路383号021-62482727 31.22 121.45 2

南京西路818号021-62179816 31.23 121.46 2

Deal Predictor Analyst Call

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Dataotuan Sales Tool – Merchants Analytics

• What kind of deals are popular in a city?

• Who are the good merchants? Where can you find them?

• What is their daily deal history, including price, discount, sold count, etc?

• Which merchants are your competitors cooperating with?

• What is their pricing strategy to generate a popular deal?

Merchant Analytics

Merchant Store Country Province City District Address Latitude Longitude Nr. Deals

黑土地农家院黑土地农家院 China Shanghai Shanghai Jingan District 静安区北京西路1213号 31.23 121.45 4

Popular Deals

Top Subcategories in Shanghai

Shopping-Clothing 11.80%

Dining-Hotpot/BBQ 10.20%

Leisure-Movie 9.50%

1. Popular sub-categories?

2. Active merchants?

3. Deal history?

4. Deals sites pricing strategy and outcome?

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Deal History

Start time End time Deal Url Deal Name Website Category Subcategory Nr. Sold Price Value Discount Revenue

49 258 550.8 4.6 11892

2012/2/29 2012/3/5 http://sh.nuomi.com/deal/heitudi02.html198元享原价584Nuomi Dining Local Cuisine 62 198 461 4.3 12276

2012/2/17 2012/3/15 http://t.58.com/sh/21719731622380034【正宗东北特色菜58tuan Dining Local Cuisine 27 198 463 4.3 5346

2012/2/10 2012/3/7 http://shanghai.didatuan.com/team.php?id=28011【南京西路】Didatuan Dining Local Cuisine 79 238 575 4.14 18802

2011/8/30 2012/12/24 http://www.groupon.cn/ShangHai/-5690889004661427184.html仅需￥398元，Groupon Dining Dining Others 28 398 704 5.7 11144

Merchart 黑土地农家院黑土地农家院黑土地农家院黑土地农家院

Average


• What is the market status in general and in a specific city?

• What is your competitors’ sales & pricing strategy?

• Should you adjust your pricing strategy according to market trends?

• Should you change the products combination?

Dataotuan Sales Tool – Deal Site Analytics 1

Average Price & Discount of Deal WebsitesDeal Websites Market Share in East China

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Top Deals Categorizing


Deal Websites Score Card

Dataotuan Sales Tool – Deal Site Analytics 2

• Are you doing better than the average? Are you going up or down in ranking?

• Who are your competitors? How competitive are they?

• Which categories, which regions/cities should you focus on more?

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Site ASite ASite ASite AFrom 2011/12/1 Till 2011/12/31China

Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %

Site ASite ASite ASite A 37% 25% 26% 12% 4 9.80% 2 7.90%

AverageAverageAverageAverage 24% 26% 23% 27% - - - -

Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3

Site ASite ASite ASite A 108 62% 1331 49832 84 Shanghai Tianjin Hangzhou

AverageAverageAverageAverage 142 60% 453 12540 52 Beijing Shanghai Guangzhou

Deal site nameDeal site nameDeal site nameDeal site name

Time periodTime periodTime periodTime periodGeo coveringGeo coveringGeo coveringGeo covering

% per category (revenue)% per category (revenue)% per category (revenue)% per category (revenue) Ranking & Market share of the siteRanking & Market share of the siteRanking & Market share of the siteRanking & Market share of the site

Deal performance & pricingDeal performance & pricingDeal performance & pricingDeal performance & pricing City covered and top 3 city by revenueCity covered and top 3 city by revenueCity covered and top 3 city by revenueCity covered and top 3 city by revenue

Site BSite BSite BSite BFrom 2011/12/1 Till 2011/12/31China

Dining Leisure Life Shopping Ranking Revenue Revenue % Ranking Nr.sold Nr. sold %

Site BSite BSite BSite B 12% 23% 17% 45% 3 10.20% 5 5.70%

AverageAverageAverageAverage 24% 26% 23% 27% - - - -

Price/deal Dicount/deal Nr.sold/deal Revenue/deal Nr.city covered No.1 No.2 No.3

Site BSite BSite BSite B 123 62% 1540 58713 97 Shanghai Nanjing Tianjin

AverageAverageAverageAverage 142 60% 453 12540 52 Beijing Shanghai Guangzhou

Deal site nameDeal site nameDeal site nameDeal site name

Time periodTime periodTime periodTime periodGeo coveringGeo coveringGeo coveringGeo covering

Deal performance & pricingDeal performance & pricingDeal performance & pricingDeal performance & pricing City covered and top 3 city by revenueCity covered and top 3 city by revenueCity covered and top 3 city by revenueCity covered and top 3 city by revenue

% per category (revenue)% per category (revenue)% per category (revenue)% per category (revenue) Ranking & Market share of the siteRanking & Market share of the siteRanking & Market share of the siteRanking & Market share of the site


Dataotuan Investor Tool

Dataotuan Investor ToolMarket Entry

Analytics

Group-buying Entity

Analytics

Dataotuan Investor Tool is provided in the following ways:

Dataotuan Investor Tool helps Analysts & Investors –

•to understand which market has potential,

•to figure out Daily Deal Winners & Losers benchmark.

Reports Analyst Call

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• What is the market status in general?

• What is the estimation of the Gross Revenue of the main Daily Deal websites?

• What are the revenue trends for the main Daily Deal websites?

• Pricing trends & Strategy, category trends, location trends.

Dataotuan Investor Tool

358,085

256,407

124,602

52,309

Q1 Q2 Q3 Q4

Nr. Deals in total

Local Service DealsShopping Deals

137.4141.2110.9109.5

497531

1,015

1,974

Q1 Q2 Q3 Q4

Average Price

Average Nr. Sold

Nr. Deals Trend 2011

Average Price/Nr. Sold 2011

City Market Analytics 2012 Feb.

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© Dataotuan 2012 – blog.dataotuan.com – www.dataotuan.com 12

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China Local Commerce (Daily Deals) Aanalytics - Dataotuan Sales Presentation