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Destination Branding
For any destination, central to tourism sector growth and
development is the establishment of a creative, compelling,
competitive identity which accurately reflects the experience promise,
and delivery capability, of the destination..
What is Lake Baikals’s brand?
…”beautiful mountains, meadows, forest and
air, full of the smell of the sea, cliffs and wild
flowers, beneath you - in crystal clear water,
and above - the fathomless blue of the sky,
the blinding white of clouds and hot sun,
making way at night for those madly
scattered stars”… source: MagicBaikal webpage
What is Lake Baikal’s brand?
…”the world's oldest and deepest lake at 30
million years old and with an average depth
of 744.4 metres; it is the second most
voluminous lake, after the Caspian Sea.” Source: Wikipedia
The seals in the lake display themselves as
talented artists drawing pictures. You can even
buy their masterpieces at improvised auctions.Source: http://intour-khabarovsk.com/
Lake Baikal is leading the list of Top 10 Most
Famous Lakes in the world.Source: hubpages.com
• Build a brand architecture that would support such natural beauty
• Define personality, emotional and rational benefits, point of difference, unique
selling proposition
• Re-brand and unify all visual communication
• Offer exclusive packages for hosting seminars, workshops, international
festivals related to the topic of creativity
• Organize Info Offices which will be responsible for implementing the concept of
“creativity tours” for visitors
• Become the world’s sprout of creativity and ideas – online as well as offline
Lake Baikal as Sea of CreativityStrategic approach: target smart, position well
Lake Baikal - Sea of Creativity
If you feel lack of inspiration, this is the place where nature celebrates life.
Oregon sculptor Terry Woodall traveled to Lake Baikal, to observe and record the
rare Baikal Seal (also called “Nerpa”). Terry became the first sculptor to do so.
If you feel overwhelmed with bunch of ideas, this is the place where
different flows synchronize.
Lake Baikal is fed by 336 rivers. Only one river leads out. The lake has spiritual
significance for the people of the region. It is referred to as the sea.
Is it a moment for great decisions? Make great decisions in great places.
Lake Baikal holds 20% of the fresh water on Earth and it would take all of the
water in the Great Lakes of North America to fill it.