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[Challenge:Future] Lake Baikal - Sea of Creativity

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Destination Branding

For any destination, central to tourism sector growth and

development is the establishment of a creative, compelling,

competitive identity which accurately reflects the experience promise,

and delivery capability, of the destination..

What is Lake Baikals’s brand?

…”beautiful mountains, meadows, forest and

air, full of the smell of the sea, cliffs and wild

flowers, beneath you - in crystal clear water,

and above - the fathomless blue of the sky,

the blinding white of clouds and hot sun,

making way at night for those madly

scattered stars”… source: MagicBaikal webpage

What is Lake Baikal’s brand?

…”the world's oldest and deepest lake at 30

million years old and with an average depth

of 744.4 metres; it is the second most

voluminous lake, after the Caspian Sea.” Source: Wikipedia

The seals in the lake display themselves as

talented artists drawing pictures. You can even

buy their masterpieces at improvised auctions.Source: http://intour-khabarovsk.com/

Lake Baikal is leading the list of Top 10 Most

Famous Lakes in the world.Source: hubpages.com

• Build a brand architecture that would support such natural beauty

• Define personality, emotional and rational benefits, point of difference, unique

selling proposition

• Re-brand and unify all visual communication

• Offer exclusive packages for hosting seminars, workshops, international

festivals related to the topic of creativity

• Organize Info Offices which will be responsible for implementing the concept of

“creativity tours” for visitors

• Become the world’s sprout of creativity and ideas – online as well as offline

Lake Baikal as Sea of CreativityStrategic approach: target smart, position well

Lake Baikal - Sea of Creativity

If you feel lack of inspiration, this is the place where nature celebrates life.

Oregon sculptor Terry Woodall traveled to Lake Baikal, to observe and record the

rare Baikal Seal (also called “Nerpa”). Terry became the first sculptor to do so.

If you feel overwhelmed with bunch of ideas, this is the place where

different flows synchronize.

Lake Baikal is fed by 336 rivers. Only one river leads out. The lake has spiritual

significance for the people of the region. It is referred to as the sea.

Is it a moment for great decisions? Make great decisions in great places.

Lake Baikal holds 20% of the fresh water on Earth and it would take all of the

water in the Great Lakes of North America to fill it.