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Certus Accelerate - User Centred Everything by Sam Williams

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  1. 1. Install The Certus Accelerate Shareable App The Certus Accelerate App will give you access to a host of event related content including: Videos Infographics Blogs How to download: A text will come through saying, Certus app wants to share the Accelerate app with you. Simply Tap the link and follow the instructions to download the app. Fresh ideas: New content and features can be added to the app so the experience wont end once the event concludes, we will continue to update you with new content.
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  3. 3. First Industrial Revolution through the introduction of mechanical production facilities with the help of water and steam power Second Industrial Revolution through the introduction of a division of labour and mass production with the help of electrical energy Third Industrial Revolution through the use of electronic and IT systems that further automate production Fourth Industrial Revolution through the use of cyber-physical systems Degree of complexity 1800 1900 2000 Today First mechanical loom, 1784 First assembly line Cincinnati slaughter, 1970 First programmable logic controller (PLC), Modicon 084, 1969 Time EVERYONE IS A TECHNOLOGY COMPANY
  5. 5. Digital Disruption: Geoffrey Moores Model of Disruption Types 18 IT DisruptionRaspberry Pi, Cloud, SaaS, BYOD, Virtualization, Containerization, Micro-services Business Model Uber, YouTube, Spotify,, Autonomous Cars, 3D Parts Printing, Amazon Prime Business OperationsMobile Banking, Amazon, e-Bay, self-service, Google Nest, Drone Deliveries
  9. 9. IoT - Internet of Things Operating Model Disruption
  10. 10. Apps and data are the fuel in the idea economy Machine data Human dataBusiness data Apps that transact + record Apps that power things Apps that engage + delight Apps that support how we live By 2020, more than a trillion applications will be exchanging 58 zettabytes of digital data over 75 billion devices HPE
  11. 11. Journey to the new style of business Efficiently host workloads and services Eliminate risk through control Rear-vision batch reporting Software automates business systems Contain costs Create outcomes Predictive real-time analytics Software that differentiates products and services Continuously evolve apps & services Accelerate value creation through managed risk Dual Speed IT HPE
  12. 12. A new style of culture and process Start with Minimum Viable Product Iterative experimentation and learning Diverse talent, collaborative processes and high-trust culture Fail fast, fail cheap
  13. 13. Our concept of what is to be human is evolving rapidly.
  15. 15. PROVIDING CONTEXT FUNCTIONALITY (WHAT) User Experience Defined: PURPOSE (WHY) USER PERSONAS (WHO) USER EXPERIENCE Retention Repeat Business Satisfaction Margin Sales Value APPROACH MINDSET OUTCOME 1. 2. 3. USER JOURNEY 4. OUTCOME TOUCH SEE FEEL DIGITAL TOUCH POINTS SOCIAL TOUCH POINTS PHYSICAL TOUCH POINTS A philosophy and method where the system adapts to the user. vs. system-centred or engineering-centred design.
  16. 16. UX APPLIES IN 1. Capturing your market 2. Delivering Products + Services to customers 3. Empowering your people (B2E)
  17. 17. In todays connected world, B2B buyers are on average 57% of the way through the buying process when you engage with them.
  20. 20. In how we deliver to customers Educate, Engage + Delight
  21. 21. In how youempower your people
  22. 22. Inside our own heads is the most complex arrangement of matter in the known universe
  23. 23. UX Principles 1. Early focus on users, tasks and environment Structured and systematic information gathering (interviews, observations, etc). Users are involved throughout design and development. 2. Empirical measurement and testing Testing with real users. Focus on ease of learning and ease of use. 3. Iterative design Design, test with users, refine, test with users again, refine until its right.
  24. 24. The UX design process Construct a point of view based on customer needs and insights Learn about your customers Brainstorm many possible solutions Build a representation of your solutions Put your prototypes in front of users for feedback Emphathise Define Ideate Prototype Test
  25. 25. What? Archetype or set of common characteristics With all characteristics of the user (of the primary stakeholder group. Also secondary and anti-persona). Not a profile or demographics. Based on Field research process (Observation, stakeholders info, interviews, behaviours etc). Why to use them? Useful To create a common shared understanding of the user group for which the design process is built around. To prioritise the design considerations by providing a context of what the user needs and what functions are simply nice to add and have. PERSONAS
  26. 26. What? User scenarios, situations, journeys, events, problems. About the daily life of or a sequence of events where personas are the main character of the story. The story should be specific of the events happening that relate to the problems of the primary stakeholder group. Based on on problem statements using assumptions and data. Why to use it? Create a social context to which the personas exist in (an actual physical world). The story-form helps because is easy to understand for everyone. USER JOURNEYS | SCENARIOS
  27. 27. What? Describe the interaction between an individual and the rest of the world (a short event) normally includes details about an interaction represented with a series of simple steps to achieve a goal (based on the persona. May include cause-effect analysis). Normally expressed in a 2 column table. Other special type of Use case are: essential use case (abstract form, describes the essence of the problem) Why to use them? Helps to: Make problem easier to handle for designers (to break problems or complicated tasks into smaller bits) Help identify useful levels of design work (the actual low level processes can be solved as simply as possible) Better understanding of the problem splitting it into small parts USE CASES
  28. 28. Graphic Designer User Experience Designer User Interface Developer Application Developer Technology/ Systems Focused User/ Human Focused Whos who in UX Visual Design Research Back-end Developer Business Analyst Information Design Interaction Design Front-end Developer
  29. 29. A new style of culture and process Start with Minimum Viable Product Iterative experimentation and learning Diverse talent, collaborative processes and high-trust culture
  30. 30. TAKEAWAYS1. Accelerated change2. Lines are forever blurred3. Increasing order of complexity
  31. 31. TAKEAWAYSUnderstand the type of disruption you are tackling1. Business Model2. Operating Model3. Infrastructure Model
  32. 32. TAKEAWAYApply a UX mindset for1. Capturing your market2. Delivering Products + Services to customers3. Empowering your people in your business
  33. 33. TAKEAWAYSUX need to know components1. User Personas2. User Journeys3. Use Cases
  34. 34. 90% of all the worlds data being created since 2013. Some fresh ideas on IT We live in times of unprecedented change with In 2015 there will be one mobile device for every human being on planet Earth. 2015 marks the point in time that the majority of the workforce will be in their 20s.
  35. 35. Well, your data and information is becoming a strategic asset in the same way oil is critical to the functioning of global transport. So what? And smart devicesare the new end-points for most any imaginable interaction even within your enterprise. And perhaps most importantly of all, your user base is shifting bringing with them a whole new set of expectations and demands.
  36. 36. Realising your organisations information is now a Strategic imperative. The purity, consistency and refinement of your data can give the engine of your business optimal performance. Why should you care? Mobile app delivery and productivity platforms all need to be part of IT service delivery. Getting digital ... customer expectations are driving the digital imperative. Data, Devices Design need to be put to work in equal measure to shift the digital needle. and
  37. 37. Digital Alchemy at work for you Unlock hidden potential with SYSTEMS INTEGRATION Embrace the future with TRANSFORMATION SERVICES Empower your people with PLATFORMS + CAPABILITY
  38. 38. THANK YOU