Disruptive thinking: disrupting marketsWith at least 1500 self-declared start-ups currently operating in Australia – and a spate of recent global success stories like Atlassian, Freelancer, and OzForex – larger enterprises are taking notice of their up-and-coming counterparts like never before. Many big businesses are proclaiming their intent to “disrupt like a start-up”; some are taking it further with seed funds, incubators, and employee stints in co-working hubs. But what does disrupting like a start-up really mean? And can traditional organisations really do it?As a Technologist and IBM’s Bluemix lead for A/NZ, David has witnessed firsthand how organisations can transform with themselves through disruptive technologies and business models. In this session he will share with you the blueprint to becoming a disruptive market force.

@dgmast HistoryBefore and now

Breaking InnovationInto it’s parts

Larger Enterprises acknowledge, study and often times embrace the Start-up Community.

Recognising the ECOSYSTEM as a key factor in learning how to act like a Start-up what can be done and what cannot be done. Incubators, Meetups and Government support: -

What are the supporting technologies that Increase the rate of innovation and time-to-market by shortening application development time: catalogue services and databases, iterating to value.

What I’ve seen across Asia and Globally and lessons in how to act like a Start-up [mindful of Systems of Record based LOB machinery]

Enterprise transformation and time to Outcome

Accelerate digital transformation by building on an open-standard, open-source based platform to deliver a vision and strategy to market.

Hybrid cloud options to choose the right balanced environment of agility, security based on organisational needs. Move with the speed of a startup in public, private cloud or on-premises to leverage existing infrastructure.

Increase the rate of innovation and time-to-market by shortening application development time through catalogue services and databases to quickly iterate to value.

Business Leaders take digital leadership

Create a DevOps workflow pipeline for developers from dev/test to build and out to production, designed with iterative lean sprints in mind.

Standardise environment, runtimes and dependencies allow consistency of operations.

Protect and manage production with strong governance and measurability support from secure environments, project management, policies and more.

Reduce costs and risk with operations while building a consumer-scale, enterprise-grade platform.

Focus on integration, cloud orchestration and building out an API economy within the organisation to uplift operations into creating new value streams.

IT Operations optimise & empower

7

Reduce re-work by creating boilerplates rather than writing components for each build

Leverage existing services created by the organisation, third-party or open-source community

Utilise container technology for light-weight transportation of code and environments rather than bulky VMs

Gain insights from machine-learning, big data analytical systems with minimal code

Support mobility with cloud-native back-end security, operations and analytics

Developers code with confidence

The power of the Ecosystem

Outside Relationships: the Incubators

Incubators & Accelerators

HealthXL & the YBF High VALUE Ecosystem

The 4th of a WW Programme including IBM Research• BigData, Connected Devices, Behavior Change and Aging in Place• Supported by GSK, Novartis, Clevland Clinic, IBM and BUPA - replicated

in Australia and New Zealand• 3rd party chosen as our AP Representative to the WW Programme• SUPPORTS [LOCAL] 4 TIER APPROACH TO BUILDING OUT NEW HCLS

OPPORTUNITIES

The TRANSITION _ Finding NEW Opportunities

HealthXL ‘Hack Aging’

‘We encouraged them to focus on the most urgent problems of Australia’s aging population and that resulted in 18 solutions with real market opportunity designed throughout the weekend.’ - Kwang Lim, Chief Medical Officer, Northern Health

Hackathons in IBM Bluemix

ANZ RMIT Bluemix Hackathon

“We could implement any of these ideas right now" ANZ's GM of global payments and cash operations Nigel Adams said.

“We'd love to move forward with all seven ideas – and we'll be working closely with RMIT to further develop some of the thinking."

Agile delivery and PaaS

Services

{Beta}Feb 2014

5 services

35 services

Feb 2015

Integrated DevOps

100 services

Jun 2015

Seamless Management

Multiple Compute

Environments

Today

Bluemix Dedicated

130+ services

Digital innovation platform focused on complete cloud flexibility

1+ Year of Bluemix

Hybrid Cloud

Bluemix Local

Customer ManagedService Provider Managed

An evolved flexible platform

Infrastructure as a

Service

CodeData

RuntimeMiddleware

OSVirtualization

ServersStorage

Networking

CodeData

RuntimeMiddleware

OSVirtualization

ServersStorage

Networking

Platform as a Service

Built on open technologies:

Capabilities in Bluemix span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation

Steer

Dev/Test

Deploy

OperateDevOps

Continuous Feedback

Design Thinking

Containers

Extreme Agile

Mobile

IoT

APIs

Microservices

Tooling

Runtimes

App development is about speed and choice

Bluemix provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present

Unlock new value streams by publishing on to the Bluemix catalogue any number of services such as APIs, reporting across the organisation or out to external partners and customers.

Security Services

Web and application services

CloudIntegration Services

Mobile Services

Database services

Big Data services

Internet of Things Services

Watson Services

DevOps Services

Build a [Services] Ecosystem

Middleware as-a-service

Bringing the full IBM suite of solutions to the cloud

With IBM’s leading middleware solutions available in containers, familiar & powerful technology solutions are at your fingertips

Speed-to-value with PaaSPaaS (1) reduces upfront risk by enabling rapid provisioning of environments & services which in turn encourages exploration of new opportunities and continuous iteration

Compared to a traditional approach which requires CAPEX to provision infrastructure, Bluemix (2) realises immediate value when paired with an agile development approach.

In turn by focusing on iterative code development, Bluemix (3) lowers end-to-end development cost and creates reusable assets, patterns and APIs that can be accessed across the organisation

R8R7R6R5R4R3R2R1AV

Agile + Bluemix

Traditional development

and deployment

“Day 1” release

Horizon 2 release

Agile + Cloud cost profile Investment prior to first

release of benefits

2

Continuous iterations within each release

MVP release

Ongoing support OPEX

Traditional approach cost profile

3

Full-featured

3

1

2

1

1

1

DESIGN Ledfor innovation

EMPATHY MAP SCENARIO MAP IDEATION PRIORITIZATION STORYBOARDING

The IBM Bluemix Garage is a consultancy with a startup DNA

We empower companies, large and small, to design and build compelling applications using IBM Design Thinking, Lean Startup and Extreme Programming

With Bluemix technology, we help our clients quickly drive innovation into the marketplace and transform their business

A Day in the Life at Bluemix Garage

• Develop deep empathy for the target users• Understand the real opportunity and value• Define MVP to address the opportunity

Ignite

• Validate MVP before full investment• Design and build prototype on Bluemix• Test the value with real users

Get Hacking

Realise Value• Develop and deploy MVP to accelerate time to market• Learn modern development techniques to create the app that changes your business or the world

• Increase agility and reduce cost using latest cloud technologies and proven methodology

Activities

Time

2 weeks

2 days

10 weeks

Design Thinking UX & Visual Design Validate DeployIntegrateDevelop

How Bluemix Garage delivers value

A structured innovation program led by human-centered design, lean startup methodologies to deliver sustainable, scalable business solutions

Stories from OutsideThe perimeter

Digital on-boarding incl. payment gateways

Endpoint security incl. mobile devices and identity management

Omnichannel multiple touch points, tracking people through process

Building single customer view across multiple providers

Enhance customer satisfaction scoring

Digital disruption tackled by Bluemix customers

Predictive modelling and analytics

Collateral management and related counterparts incl. risk management

Peer-to-peer lending of SME, with a distributed ledger

Consumer payments incl. merchant loyalty

Crypto-currencies incl. blockchain

Mizuho Bank

Client EXAMPLES worldwide

New services development composing extensive APIs and Services incl. predictive modelling with Watson Analytics

Manulife Financial

Reduction of infrastructure maintenance helped shift IT support time to product development

Bendigo Bank

Composing modern applications and release of APIs to streamline application development, grow loyalty with customer base

Monitise

A secure, scalable toolkit of APIs with a pre-built set of financial components for developers available on Bluemix, underpinned by a continuous deployment workflow

Disruption _ investment and Government

Systems of Engagement

Systems of

Record

Internet of Things

Mobile

Virtual Private Cloud

Social Web

Partners

On Prem CloudSANDBOX

Back-office Processes

Analytics

Services Databases

CRM

CRM

API

Innovation Lab

Off Premises Your Network

Core Concepts

• Innovate rapidly by combining new & existing capabilities in a discreet ‘sandbox’

• Automate delivery of complete banking platforms, built upon an API economy

• Interact as one with business partners in a shared, collaborative workspace across a diverse range of touch-points

Functional Execution

• Establish a discreet ‘sandbox’ environment using Bluemix and Pure App

• Create composable apps from patterns, using standard APIs and boilerplates from these platforms

• Integrate with systems of record on premise, extend out to partners in private cloud with Bluemix Cloud Integration and ICO

Innovation Lab powered by IBM Bluemix

ASO, the UCI, Oakton [DiData] and the TdF

Apple, IBM announce partnership with Japan Post to improve elderly care

@dgmast IBMThat’s it