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Industry Disruption and The Internet of Things
Paul Barter @barterpaul
VP Research at T4G, Tech Strategy Prof at Schulich, Venture Advisor at MaRS
Trend One:
Exponential Change
1996.
Meanwhile…
Speed: 1.3-1.7 TFLOPS (!!!)Price: $55,000,000Size: 0.8 tennis courtsName: ASCI RED
10 years later...
A new supercomputer appears…
* Possible scale
*
Speed: 1.8 TFLOPSPrice: $499Size: 0.00045 tennis courtsName: ?
Some context
ASCI RED PS3
8 years later…
(…today!)
And shortly?
Your phone in 2016?ASCI RED 1996 PS3 2006
All of History: The Graph
Faster – and then faster again
There are more things than ever before Therefore more possible combinationsWhich means much more change
Our brains have never dealt with change like this
We need to keep it up to date – or we’ll miss something important
Like these companies did
+
The human brain plus exponential change equals disruption.
=
Trend Two: General-Purpose Technologies (GPTs)
The next fortune.
What’s a general purpose technology?
1. Invention2. Expansion3. Innovation
Invention Expansion Innovation
Trend Three: Sensors Everywhere
*
*not a real book, yet.
Auto
Home
‘Nest will not only play in the $3 billion global thermostat sector; it will help shape the $6 trillion energy sector.’ HBR
Retail
Industrial
Resource
Internet of things
Trend Four: Startups
‘By 2017, 50 Percent of Internet of Things Solutions Will Originate in Startups That Are Less Than Three Years Old’
Trend Five: Globalization
You know about these
What about these?
We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
This product is listed on your site as containing 2 tubs, each weighing 3 pounds and 4.9 ounces, for a total weight of 6.6 pounds.
However, the product has been downsized by the manufacturer and now consists of 2 tubs, each weighing 2 pounds and 10.3 ounces, for a total weight of 5.28 pounds.
This is a reduction of 20%, which is quite large. I'm not sure what to do here, as I have already opened one of the tubs. Should I proceed with a return and attempt for a refund, and will the listing/price be adjusted?
—“Bill”
Hello, I'm sorry to hear about the problem with your Sour Power Strawberry Belts, 150-Count Tubs (Pack of 2). I've requested a refund of [20% the purchase price] $5.88 to your credit card.
I hope this solution works for you. We look forward to seeing you again soon.
—Amazon
Your margin is my opportunity.
and
$60bn$160bn
What can you do?
Keep doing what works
Think exponentially
Track the (digital) leaders
Track startups (incubators)
Move (really) fast
Expect change
Be everywhere.
Obsess over customers
And finally
Shoot for the moon.
Industry Disruption and The Internet of Things
Paul Barter @barterpaul, [email protected]
VP Research at T4G, Tech Strategy Prof at Schulich, Venture Advisor at MaRS
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