Agenda Social media context

Scenarios

Demo Wrapping up

• Brand Sentiment

• PR containment

• Lead generation

• Recruitment

• Not only for B2C. Think P2P (People-2-People)

• Lower costs with the use of social media

• Have a clear communication strategy

• Visualize results and potential with PowerView

• Engage with us to realize social media results

Thomas Normann-Ekegren, thnorman@microsoft.comSebastian Brandes, sbrand@microsoft.com

• American Express OPEN

• National contest in 2011: ”FacebookBig Break for Small Business”

• Small Business Saturday

• Weekly business magazinepublished by Bloomberg

• Goals

• Results

@bwbx