Building, Selling & Controlling Next Generation Services

Copyright Comarch 2009

Building, Selling & ControllingNext Generation Serviceswith Comarch 3arts

Krzysztof Kwiatkowski

2 Copyright Comarch 2009

Service Creation & Control• Smart solution for

– Telecommunication operators– Modern service providers

• Enables– Fast introduction of new services– Innovative business

• Contains– set of ready-to-use components for

service creation & control


Service Specification

Service Activation

Service Offering

Reporting & Analysis

Service Creation

Service Control

Service Deployment

Testing

Sales Channels

Ordering

Service Control,

Charging & Billing

Monitoring


Service Creation

• Call model and service logic modeling with graphical UML tool

• Multiple service types – Broadband access control

– Network Policy Control

– VoIP prepaid and postpaid

– WiFi/WMAX prepaid and postpaid with captive portal

– Content control

– Other service types may be easily added

Service Specification ► Service Deployment ► Testing ►


Sales Channels

• Product Catalog

• Multiple sales channels– Web and IVR SelfCare for

self subscriptions– CRM for direct sales– Web Dealer for indirect sales

• White Labeling– All services can be offered by

resellers under their own brands or resold to other resellers

text3arts Data

and Service Control

management

Yellow ResellerView and Offer

management

end user

end user

Green ResellerView and Offer

Blue ResellerView and Offer

management

end user

management

management

end user

Brown Sub-ResellerView and Offer

► Service Offering ► Ordering ►


Sales Channels – Product Catalog

• Product Catalog contains – Service specifications and – Products

• Basic product lifecycle management• Defines associations and transitions

between products and services• Packages and product bundles

– special prices and promotions for bundled products

• Creating offers and managing offer lifecycle• Managing catalogs and publishing catalogs• Based on standard SID specification


Service Control

• Preintegration – with the most popular hardware on the

market• Service Control

– session authorization, control and termination

• Real-Time Rating– for setup, recurring and usage fees as

well as bonuses, discounts Invoicing and Payment

management

System and devices monitoring• Reporting & analysis

► Activation ► Control ► Charging ► Billing ► Monitoring ► Reporting


Next Generation Services

• Modern services requires convergence Prepaid / postpaid convergence

• Modern services are not only voice based Voice and non-Voice services

• e.g. content and data services Service independent charging

• Including session-based and event-based charging


Available in„Software as a Service”

Low cost solution for startups, hosting in Comarch Data Center

Web Customer Care

Web Self Care

Network Equipment

operator

end user

System Core

Integration (optional)

Service Network

Public Internet

Adimistration,Operations,Maintenance

VPN

Payment Gateway

Service Provider / Operator Service Creation & Control in SAAS model

Credit cards, ...


General System Architecture

3arts Customer Care:- Product Catalogue management- Services definition- Customers Management- Trouble Ticketing

3arts Self Care:- Service subscription- Service management- Usage browsing- Reseller branding- Rechargings and payments

IP network

Network Equipment:- Media Gateway

- RAS, BRAS

Billing System billing

reseller operator contentprovider

end user

Provisioning services3arts core:- Service Control- User Profiles - QoS Management- Rating- Reporting- Balance Management- Revenue Sharing


Detailed System Architecture

[Oracle]

Service Control

Real-time Rating

Database:- Product Catalogue - User Profiles- Customers, accounts and vouchers- Service Usage

Charging Control- Balance Management

Call Models

RADIUS- FreeRadius- 3arts plugin

Integration- provisioning

XEE:[Java]- JDBC- JMS- LDAP- os commands- files- SOAP- sockets

3arts Customer Care:[Java, Web, AJAX]

3arts Self Care:[Java, Web, AJAX]

XEE- WebServices

- ParlayX Payment

CORE Application Server[C/C++, real-time CORBA]

Network Abstraction Layer[C/C++, real-time CORBA]

- SIP B2BUA, DIAMETER, Parlay/OSA, more...

Reporting[Java]

3arts


Features list

• Service Control (session authorization and disconnection)

• Real-Time Rating (with setup, recurring, usage fees, bonuses, discounts and more)

• Mass rating for postpaid services

• Product Catalogue based on SID specification

• Voucher and Top-Up Management (generation, management, integration with IVR)

• Partner Management for managing resellers

• Trouble Ticketing (in CRM and Self Care)

• Customers Management (with basic CRM features)


Features list

• Service Provisioning

• Web-based configuration management

• Web-based sign-up and customer Self Care (with reseller branding)

• SIP protocol support (with many extensions)

• Standard interfaces (RADIUS, Web Services, Parlay, ParlayX, DIAMETER)

• Reporting Engine (XML, Excel, PDF, flat files)

• Balance Management with multicurrency support

• Basic system and services monitoring (using SNMP)


Features list

• Pre-paid, post-paid and mixed services • Multiple payment methods (including credit

cards, bank transfers, one-time passwords, scratch cards and more)

• Easy integration with other systems (many technologies and protocols supported)

• Compatibility with the most popular network equipment on the market


Real Time Rating

• Unlimited number of parameters• Taxes, discounts and fees calculated in real time• Additional charges

– Connection fee, disconnection fee, etc.– Billing cycle based

• Network topology (eg. prefixes structure) definition based on areas structure

• Logical network topology for resellers

• Rate definition versioning• Rate tester integrated into Customer Care


Balance

• Multiple prepaid balance option– Anonymous– Individual– Shared (e.g. with family)

• Multicurrency


text3arts Data

and Service Control

operator

Yellow ResellerView and Offer Brown Sub-Reseller

View and Offer

operator

end user

end user

Green ResellerView and Offer

Blue ResellerView and Offer

operator

end user

operator

operator

end user

Partner Management

• Indirect Sales• Resellers have access to their customers

in the Customer Care application• Different rates for resellers• Resellers may register and manage customers• Flexible user privilege management

• Transaction Clearing• Postpaid rating of CDRs generated by reseller’s customers• Management of the settlements between the reseller and

operator• Billing data export for specified partners


Service Control

Supported interfaces and signaling protocols:• Interfaces

– RADIUS, – Web Services, – Parlay*, ParlayX Payment– DIAMETER*

• Signaling protocols– SIP (with extensions*)– H.323

• Flexible call model configuration

* Additional license required


Selected References

• Auchan Telecom – MVNO, France – Voucher Management– GPRS prepaid control

• CableTV operator, Argentina – Prepaid and postpaid VoIP

• Dialog Telecom, Poland – Network policy control and rating– Prepaid VoIP

Copyright Comarch 2009

Thank you

[email protected]

Technology

Building, Selling & Controlling Next Generation Services