Building Online Communities with Barrie North

Building Online Communities with Joomla

Barrie North

www.compassdesigns.net

www.joomlashack.com

www.simplweb.com

Compass Design – www.compassdesigns.net2

The Usual Bit

www.joomlashack.com

www.compassdesigns.net

www.joomlabook.com

www.simplweb.com


Housekeeping

Joomlashack 40% couponexpodenver (expires Dec 20th)

simplweb.com/expo2 winners get a free website for life


What is an Online Community

A Group that communicates online

to fulfill a need


We all got Needs Buddy

Informational

Economical

Emotional


Informational

www.aicardisyndrome.orgA support site for families with daughters that have a rare genetic disorder called Aicardi syndrome.

www.wikipedia.orgA free encyclopedia built collaboratively using Wiki software. Also emotional as the community is in the people that build the site, not in those that read it.

www.joomlashack.comCommunity forum for Joomla website help.


Economical

www.warriorforum.comForum devoted to Internet marketing, search engine placement and optimization, plus affiliate programs advice and support.

www.teachingsells.comAn online course to create membership sites. Note, this is in economical rather than informational because the driving need of members is to generate revenue from their sites.


Emotional

www.dooce.comPopular blog about motherhood. The community is in the conversation in the blog comments between mothers.

World of WarcraftAn example of an online community that isn't a website. At over 6 million subscribers, Blizzard is appealing to some key emotional needs!


Getting Dirty with Marketing


The Gode-ster

Turn strangers into friends (Traffic) … Turn friends into customers (Conversion) ... Turn customers into salespeople (Sticky)...


In Warm and Fuzzy Speak

Strangers are site visitors, lurkers and readers

Friends are members, participants and content contributors

Salespeople are Sneezers, those that will spread the word about your site


Visitor Lifecycle

Turn strangers into friends This is about getting the traffic to your site. It includes strategies such as SEO and advertising

Turning friends into customers This is about conversion. having a defined plan of how you convert (get to register) a site visitor.

Turning customers into salespeopleCoined as viral marketing, this involves inspiring and empowering members to spread the word. Think moveon.org and grass roots fund raising


How do I get People to Come to my online Community?

Everyone needs traffic


Marketing 101

Ways to get traffic

Organic (SEO) Referral (links) Pay per click (Google adwords) Email (return visitors)


Organic SEO

SEF Internal Linking Sitemap Crafting titles Steve Burge (joomla-seobook.com)


Referral Links

Don’t bother with submission directories Industry forums


Pay Per Click Traffic

Google Adwords Highly predictable Organic costs too


Email

Its all about the list Add value Get people coming back Measurable and predictable J!Contact


How Do I get People to Join My Online Community?


Conversion pages


Other Tricks

Optimizing Your Landing Pages

Take the Control back From Joomla


How do I Exponentially Grow My Community

You need to give people a reason to spread the word

You need to give people tools to spread the word


What Tools Does Joomla Have to Build Online Communities?

Joomla does two things very very well. Its easily manages any amount of content,

user submitted or otherwise. It easily manages huge numbers of

registered users.


What Tools Does Joomla Have to Build Online Communities?

Forum – Fireboard

User Enhancement - Community Builder

Comments – JomComment

The New kid - Jomsocial


Warning – Live demo approaching

http://exposkibums.simplwebsite.com/


New Product Launch!!

Simplweb – Turnkey websites Teaching Sells – How to build ILE’s Community Builder – Subscription plugin

Get a fully managed Joomla site with paid subscriptions. Currently in pilot, $49.95 a month.

www.simplweb.com/teaching-sells


Stump the Chump

Free bananas to any question I can’t answer

Technology

Building Online Communities with Barrie North