Jason ShahProduct Manager

Building for the EnterpriseHow Yammer Uses Multifaceted Ideation, Experiments, and Customers to Innovate in the Enterprise

Jason ShahProduct Manager

Building for the Enterprise

• Yammer Overview• Enterprise is Hard• Multifaceted Ideation• Product Experiments• Customers as

Partners

MICROSOFT CONFIDENT IAL – INTERNAL ONLY

YammerA better way to collaborate with your coworkers

MICROSOFT CONFIDENT IAL – INTERNAL ONLY

Building for the Enterprise is Hard

Diverse customers

Limited growth channels

Decoupled buyer and end user

Legacy systems and expectations

Bundled product needs + contract requirements

How Yammer Builds Product

Customers as PartnersProduct ExperimentsMultifaceted Ideation

Multifaceted Ideation

Talk with customers

Pull data on past behavior

Monitor product usage

Drive towards a vision

Multifaceted Ideation: Talk with Customers

Multifaceted Ideation: Pull Data

Multifaceted Ideation: Monitor Usage

Multifaceted Ideation: Driving Vision

Product Experiments

Hypothesis MVP

Iterate

Only make your product better.

Product Experiments: Hypothesis

Product Experiments: MVP

Product Experiments: Iterate

Product Experiments: More Features != Better

Customers as Partners

Ask questions

Keep in the loop

Push back

Empower to evangelize

Customers as Partners: Ask Questions

Customers as Partners: Keep Them Posted

Customers as Partners: Push Back

Customers as Partners: Create Evangelists

MICROSOFT CONFIDENT IAL – INTERNAL ONLY

Thank you!