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A short and snappy presentation on Facebook's promotion guidelines, how to run great promotions and applications that you can use to do so best. Presented by Daniel of http://pinpointsocial.com
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Building better Promotions on Facebook Pages
Daniel PatricioPinpoint Social
Daniel Patricio
MarketerTechnologist
Product Manager at Pinpoint Social
Today
• Why contests matter• Facebook promotion guidelines in plain
English• Examples of simple & effective promotions• Tips for success• Picking the right apps
800 million friends50% log on to Facebook each dayAverage network of 130 friends
30 billion pieces of content is shared
800 million friendsHow do we reach them?
?
Today’s Consumer Today’s Marketer
• Fans / Likes• Emails• Influence• Buzz• SALES
Why Contests Matter
Why contests matter
• The wall is not a landing tab
• Does your wall captivate?
Why contests matter
• You have to fight to get user’s attention
• Contests are part of a healthy and balanced marketing campaign– Likes– Emails– Follow through
?
Today’s Consumer Understanding what they want
• Make me look cool• Give me a position of power• Give me a conversation
starter
The Rules
The Rules
Best Case Scenario Worst Case Scenario
The Rules
1. DO - Live on a Page, not a Group or Profile
2. DON’T - Use the Wall, Facebook Photos or Commenting to run contests
3. DON’T - Use inbox messages to contact winners
4. DO - Use an application to conduct a contest
Campaign Examples
Things to consider
• Give away something big• Give away an experience• Give away something exclusive
Tips for success
Tips for Success
• Follow Facebook rules• Give away something of value• Make it easy for consumers• Don’t make silly words come out of my mouth• Don’t underestimate the need for marketing
Applications that you can use
How you can learn more
• [email protected]• Sign up for free at http://pinpointsocial.com/• @danielpatricio
