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morse.io build email apps (beta) https://morse .io alex @morse.io 647 704 5272

Build email apps with morse.io

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You know this screen

The ecosystem is missing

You

Client A

• Meetings in Calendar• Lead in CRM• Active Projects• Attending event• Is a strategic priority• Account is managed by

Alex

Client B

• Open opp from colleague

• 2 new support tickets• Eligible for free

upgrade• Overdue on invoice• Meeting colleague next

week

Colleague

• You share 3 projects• Has added new files

to shared account• Has assigned you

new todos on shared project

• Is overdue on submitting expenses

Vendor

• New project quote• New Invoice Submitted• Overdue on payment• Overdue on action• Subscribed to blog

Email is hard• Half the time we can’t remember the information to respond with, and

need to look it up. The more specific the request is, the harder it is to find;

• Sometimes it is hard to even know WHO is emailing you (are they a client? a lead? a new colleague?), and HOW they know you (meeting from last year? client from before you joined? maybe you share a project?);

• You don’t know how a colleague or employee has already interacted with the contact;

• Clients can send e-mails asking for quick but specific information, which takes time to find; and

• Most emails also require the management/logging/update of a remote system, which is time consuming and thus either ignored, or done haphazardly once every few weeks.

So what do we do?• Open many tabs;

• Try and remember which system has the information we need, and hope it is accurate and up to date;

• Update the remote system with new information (only sometimes);

• Ignore updating, and bulk update systems once per month (missing many pieces on the way); or

• Wait until client emails us twice;

This really is hard

CRM

PM Software

Loyalty

Time Tracker

Invoices

Calendar

Whitepapers

You

Email from Client

Email from Vendor

Email from Colleague

And a problem• Missed opportunities and intelligence;

• Money is spent on systems that could be helping (i.e. CRM, PM Manager, Collab Tools) but are not present;

• We don’t even update our tools for quick things, leading to further data corrosion;

• Significant time is wasted both looking up data, logging in, coordinating syncs and re-stating information; and

• We are not the best we can be.

Introducing morse.io

Introducing morse.io

• morse.io helps you understand the people in your inbox, by showing context such as shared meetings and project updates next to each email (Gmail & Outlook).

• Context is derived from ‘apps’. You pick and choose which apps makes the most sense to you. Apps takes less than 2 minutes to install, and begin working immediately.

• Apps can be about anything, from Shared Projects & Sales Leads to Marketing Open Rates & Special Offers. You pick and choose, based on what you need. Apps sync with tools you already use, such as Google Calendar & Basecamp.

Build email apps• morse.io makes it easy and fast to build apps that work on

both Outlook and Gmail within minutes. Apps are iframes, pointed to your Application Url;

• Email apps appear next to a users inbox. As a user changes emails, the email sidebar re-scopes allowing context relevant data to be rendered;

• Apps can be listed publicly (make your product available in the inbox!) or private (provision private data next to your teams email, and only distribute to your team);

• See https://morse.io/developers

Key Benefits• Missed opportunities and intelligence: Critical information is

displayed immediately, next to each message;

• Money is spent on systems that could be helping: Each system can display the critical information it has in a structured/categorized way;

• We don’t even update our tools for quick things, leading to further data corrosion: Most systems can now be updated without ever leaving email;

• Significant time is wasted both looking up data, logging in, coordinating syncs and re-stating information: There is no need to log in/out of most systems for light tasks;

• overview

Provisioning Tools• Bulk Create/Approve corporate accounts by mailbox or

domain;

• Pre-install & lock apps to specific users or groups;

• Block access to specific apps based on organization or group; and

• Apps that are available to your organization only.

Optimizing Communications

Users 200

Est. weekly time saving 1hr

My time is worth (/hr) $200

:

Recovered Waste: $2,080,000