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Introduction
Pre-Roll100 million internet users watch an online
video every day94% of pre-roll adverts are skipped
The Opportunity
CaptchasOver 300m brand engagement opportunities
every day1 in 4 people fail
The Solution
Game changing advertising Guarantee your audience engages with your brand
Click here for live demoClick here for live demo
PlayCaptcha PlayUnlock
PlayCaptcha HighlightsOver 2,000,000 engagementsAverage success rate of 96%
What does this mean for your brand?
Methodology
N=500
Exposed
Demographics & Attitudes
Brand Equity Metrics
N=500
Non-Exposed
Demographics & Attitudes
Brand Equity Metrics
N=1,000
Building Brand Favourability
Brand & Product 90%
Don't Know 4%
Alternative product 3%
Other 3%
90% brand and
product recall*
Brand Perception75% thought that the
brand was trying
to be helpful**Source: Vizeum Independent Research, 2013 | **Source: OnDevice Independent Research, 2014
91%Agreed that PlayCaptcha is more
engaging than banner ads**
Consideration82% likely to
purchase
`So much easier than
the normal ones which drive me mad with
frustration as they are difficult to read
Makes life easier, makes me
happier
Fun and interactive
I like that they're making something
mundane but necessary a bit less
irritating!
Ian McCarthy, Marketing Head at Heinz, explained: "We aim to deliver a fun and engaging experience for our consumers, while also increasing brand sentiment” (Marketing Magazine, 9 October 2013)
Source: Vizeum Independent Research, 2013
Target Engagement
Target by age, social demographic and gender
Target by publisher channel
Target by location
Target by device across mobile, desktop and tablet
Target by time of day
Over 50 publications across 12 countries
