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Brand Building Through Guest Blogging
Steve Gerencser : [email protected]@stevegerencser
Self Directed Links
• Link Directories• Article Directories• Blog Commenting• Social Bookmarking• Forum Profiles• Signature Links• Template Links• Make It Stop!
If 10 is good, 10,000 must be GREAT!
What is Guest Blogging?
• Guest blogging is not $5 blog posts
What is Guest Blogging?
• Guest blogging is not $5 blog posts
• Guest blogging builds brand awareness
What is Guest Blogging?
• Guest blogging is not $5 blog posts
• Guest blogging builds brand awareness
• Guest blogging drives traffic
Guest Blogging
• Guest blogging is not $5 blog posts
• Guest blogging builds brand awareness
• Guest blogging drives traffic
• Guest blogging can help with SEO
Guest Blogging Help
• http://bloggerlineup.com
• http://myblogguest.com
• http://guestblogit.com
• http://www.blogdash.com
• Easy way to find opportunities
• Not always the highest quality
Finding Opportunities
• Install SEOQuake : http://seoquake.com• http://google.com/preferences • Select show instant results• Change results per page to 100
Collecting Data• Search your topic + ”write for us”• Click – Save To File
Sorting Data
• Using Google Docs or Excel import .csv file• Use custom separator ;
Results• Add as many key phrases as you like• We now have a searchable spreadsheet
Choose Website
Choose Website
Choose Website
Inspect Website• Is the site well designed?
Inspect Website• Is the site well designed?
• Is the content recent / too often?
Inspect Website• Is the site well designed?
• Is the content recent / too often?
• Does the content stay on topic?
Inspect Website• Is the site well designed?
• Is the content recent / too often?
• Does the content stay on topic?
• Are readers engaged?– Comments– Klout
Inspect Website• Is the site well designed?
• Is the content recent / too often?
• Does the content stay on topic?
• Are readers engaged?– Comments– Klout
• Are the authors given credit?
Inspect Website• Is the site well designed?
• Is the content recent / too often?
• Does the content stay on topic?
• Are readers engaged?– Comments– Klout
• Are the authors given credit?
• Do they use rel=author?
Contacting Websites
• Read and UNDERSTAND their rules
Contacting Websites
• Read and UNDERSTAND their rules
• Tell them about yourself– What is your background– Why are you an expert
Contacting Websites
• Read and UNDERSTAND their rules
• Tell them about yourself– What is your background– Why are you an expert
• Point out how you can help each other– What is your peer network like– How many followers do you have
Publishing Your Article• Offer exclusive publishing w time limit
– Give a deadline to publish so you can offer it to someone else
Publishing Your Article• Offer exclusive publishing w time limit
– Give a deadline to publish so you can offer it to someone else
• Include a complete biography w links to– Google+– LinkedIn– Twitter– Facebook
Publishing Your Article• Offer exclusive publishing w time limit
– Give a deadline to publish so you can offer it to someone else
• Include a complete biography w links to– Google+– LinkedIn– Twitter– Facebook
• Promote the article yourself– This should be quality content you are proud of– As seen on!
Publishing Your Article• Offer exclusive publishing w time limit
– Give a deadline to publish so you can offer it to someone else
• Include a complete biography w links to– Google+– LinkedIn– Twitter– Facebook
• Promote the article yourself– This should be quality content you are proud of– As seen on!
• Profit!
Steve Gerencser
[email protected] / skype: steve.gerencser
@stevegerencser
http://steamdrivenmedia.com