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Brand Building Through Guest Blogging Steve Gerencser : [email protected] @ stevegerencser

Brand building through guest blogging 2012

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Page 1: Brand building through guest blogging 2012

Brand Building Through Guest Blogging

Steve Gerencser : [email protected]@stevegerencser

Page 2: Brand building through guest blogging 2012

Self Directed Links

• Link Directories• Article Directories• Blog Commenting• Social Bookmarking• Forum Profiles• Signature Links• Template Links• Make It Stop!

Page 3: Brand building through guest blogging 2012

If 10 is good, 10,000 must be GREAT!

Page 4: Brand building through guest blogging 2012

What is Guest Blogging?

• Guest blogging is not $5 blog posts

Page 5: Brand building through guest blogging 2012

What is Guest Blogging?

• Guest blogging is not $5 blog posts

• Guest blogging builds brand awareness

Page 6: Brand building through guest blogging 2012

What is Guest Blogging?

• Guest blogging is not $5 blog posts

• Guest blogging builds brand awareness

• Guest blogging drives traffic

Page 7: Brand building through guest blogging 2012

Guest Blogging

• Guest blogging is not $5 blog posts

• Guest blogging builds brand awareness

• Guest blogging drives traffic

• Guest blogging can help with SEO

Page 8: Brand building through guest blogging 2012

Guest Blogging Help

• http://bloggerlineup.com

• http://myblogguest.com

• http://guestblogit.com

• http://www.blogdash.com

• Easy way to find opportunities

• Not always the highest quality

Page 9: Brand building through guest blogging 2012

Finding Opportunities

• Install SEOQuake : http://seoquake.com• http://google.com/preferences • Select show instant results• Change results per page to 100

Page 10: Brand building through guest blogging 2012

Collecting Data• Search your topic + ”write for us”• Click – Save To File

Page 11: Brand building through guest blogging 2012

Sorting Data

• Using Google Docs or Excel import .csv file• Use custom separator ;

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Results• Add as many key phrases as you like• We now have a searchable spreadsheet

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Choose Website

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Choose Website

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Choose Website

Page 16: Brand building through guest blogging 2012

Inspect Website• Is the site well designed?

Page 17: Brand building through guest blogging 2012

Inspect Website• Is the site well designed?

• Is the content recent / too often?

Page 18: Brand building through guest blogging 2012

Inspect Website• Is the site well designed?

• Is the content recent / too often?

• Does the content stay on topic?

Page 19: Brand building through guest blogging 2012

Inspect Website• Is the site well designed?

• Is the content recent / too often?

• Does the content stay on topic?

• Are readers engaged?– Comments– Klout

Page 20: Brand building through guest blogging 2012

Inspect Website• Is the site well designed?

• Is the content recent / too often?

• Does the content stay on topic?

• Are readers engaged?– Comments– Klout

• Are the authors given credit?

Page 21: Brand building through guest blogging 2012

Inspect Website• Is the site well designed?

• Is the content recent / too often?

• Does the content stay on topic?

• Are readers engaged?– Comments– Klout

• Are the authors given credit?

• Do they use rel=author?

Page 22: Brand building through guest blogging 2012

Contacting Websites

• Read and UNDERSTAND their rules

Page 23: Brand building through guest blogging 2012

Contacting Websites

• Read and UNDERSTAND their rules

• Tell them about yourself– What is your background– Why are you an expert

Page 24: Brand building through guest blogging 2012

Contacting Websites

• Read and UNDERSTAND their rules

• Tell them about yourself– What is your background– Why are you an expert

• Point out how you can help each other– What is your peer network like– How many followers do you have

Page 25: Brand building through guest blogging 2012

Publishing Your Article• Offer exclusive publishing w time limit

– Give a deadline to publish so you can offer it to someone else

Page 26: Brand building through guest blogging 2012

Publishing Your Article• Offer exclusive publishing w time limit

– Give a deadline to publish so you can offer it to someone else

• Include a complete biography w links to– Google+– LinkedIn– Twitter– Facebook

Page 27: Brand building through guest blogging 2012

Publishing Your Article• Offer exclusive publishing w time limit

– Give a deadline to publish so you can offer it to someone else

• Include a complete biography w links to– Google+– LinkedIn– Twitter– Facebook

• Promote the article yourself– This should be quality content you are proud of– As seen on!

Page 28: Brand building through guest blogging 2012

Publishing Your Article• Offer exclusive publishing w time limit

– Give a deadline to publish so you can offer it to someone else

• Include a complete biography w links to– Google+– LinkedIn– Twitter– Facebook

• Promote the article yourself– This should be quality content you are proud of– As seen on!

• Profit!

Page 29: Brand building through guest blogging 2012

Steve Gerencser

[email protected] / skype: steve.gerencser

@stevegerencser

http://steamdrivenmedia.com