Blueprint was inspired by a post from business2community http://goo.gl/p32Rv It has been adapted with our terminology & best practices for employee training

Blueprint for the Perfect Tweet

Name @username 2 min ago

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12 Re-tweets

Reply to @username…

Think Mobile: Make sure links that you point to are optimized for mobile viewing because that’s how the majority of users will view your tweet.

Attach an Image To increase engagement, upload an image from your phone or desktop, or use an app like Instragram. Try behind-the-scenes style images.

Embedded Media: You can embed media in your tweets by including a URL from YouTube, Flickr, or Slideshare.

140 Characters: The max length is 140 characters. Try editing the main message down to 50 characters by removing redundant text and allow room for hashtags, mentions, and comments. Use a URL shortener like bit.ly.

@mention People: Give people credit and engage them by @mentioning their handle. Tweets that begin with @ are considered “replies” and are only visible by followers of both the person tweeting and the person @mentioned. To avoid, just add a period in front of the !rst @ sign.

 

Compose your Tweet… Share timely content with your followers: invites, offers, videos, articles. Schedule content and share news hourly.

Stay Engaged: Reply back to mentions to build conversation. Measure your success based upon relies, re-tweets, and favorites. Tip: To increase reach include topic-related hash tags (e.g. #custserv). This way your tweets will be seen by people who follow the hashtag, even if they don’t follow you.

Boost Engagement: To increase the reach of your tweet, sponsor your post as a Promoted Tweet. Tip: Promoted Tweets related to breaking news, free offers or time-sensitive events work well.

Your message here @mention call to action http://bit.l/NegrOO #hashtag