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This is a "blogging for beginners" workshop that I did recently.
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Blog like a Rock Star!
Justin Foster – CMOTricycle Consulting
The Simple Idea:
People don’t want advertising. They want information.
Web 2.0 Terms1. Blogs (and now “micro-blogging”)
2. Video – YouTube, Google, Blink, Splashcast
3. Podcasts
4. RSS Readers – Google Reader, NetVibes
5. Social Networking – Facebook, Mixx, MySpace
The Trends• Mass adoption by Gen Y• Starting to be adopted in Gen X and
Boomers.• A permanent shift of control from The
Media to The People
Blogging is different than other technology.
The “how” is easy. It is more important to understand “why”.
Blogging is 6000 years old!• The Old Testament• The Book of Acts• The Declaration of Independence• Lewis & Clark Journals
The Rules of Blogging1. Inform, don’t pitch.2. 15/1 rule3. Conversational tone4. Invite interaction5. Use pictures and video6. Allow comments7. Most important – be real!
Blogging Platforms1. BuildingCredibility.com
2. WordPress
3. Your existing site?
4. Don’t use free blog sites like blogger.com
It is not just about the tools …
It is about creating CONVERSATIONS.
The Benefits
1. Increased personal branding2. Lead generation tool3. Relationship creator4. Partnering tool5. Reference point for referrals6. Viral element to content
What it means …
A tremendous opportunity for 1:1 relationships on a mass scale.
Open Forum• Clarification on terminology or definitions?
• New technology and tools?
• Marketing trends?
• More case studies?
