Block Your Fart With Block Your Fart With Shreddies!Shreddies!

By: Dustin CamarilloBy: Dustin Camarillo

InformationInformation

In 2009 Shreddies were recognized for their innovative work.In 2009 Shreddies were recognized for their innovative work.

Awarded the “Look Good Feel Good Award”Awarded the “Look Good Feel Good Award”

The award is to recognize products which are comfortable, attractive and fill The award is to recognize products which are comfortable, attractive and fill the user with confidence.the user with confidence.

Shreddies were invited to the ACA awards presentation where the award Shreddies were invited to the ACA awards presentation where the award was presented by June Rogers.was presented by June Rogers.

Shreddies ofer a range of styles for Men and Ladies as well as offering a Shreddies ofer a range of styles for Men and Ladies as well as offering a selection of gift products available in quirky gift boxes.selection of gift products available in quirky gift boxes.

About ItAbout It

Shreddies odor-controlling underwear is manufactured Shreddies odor-controlling underwear is manufactured with love in the UK. Using the best materials to ensure with love in the UK. Using the best materials to ensure the highest standards. Shreddies Flatulence filtering the highest standards. Shreddies Flatulence filtering underwear are a proven medical solution to flatulence underwear are a proven medical solution to flatulence such as IBS and Chrons’ disease, but it can also be such as IBS and Chrons’ disease, but it can also be caused by eating some high fiber foods, swallowing too caused by eating some high fiber foods, swallowing too much air, drinking gassy drinks and smoking.much air, drinking gassy drinks and smoking.

Suggestions by Dr. Hilary JonesSuggestions by Dr. Hilary JonesFor sufferers of functional bowel disorders, Shreddies can offer a medical solution to the relief of For sufferers of functional bowel disorders, Shreddies can offer a medical solution to the relief of bad wind.bad wind.

By passing the odors through a filter, the bad gas is then odor free and allows the wearer By passing the odors through a filter, the bad gas is then odor free and allows the wearer freedom from the problems it can cause in social situations.freedom from the problems it can cause in social situations.

Dr. Hilary Jones advises that flatulence is “better out than in” and states that Shreddies “are Dr. Hilary Jones advises that flatulence is “better out than in” and states that Shreddies “are brilliantly effective.”brilliantly effective.”

You should wear Shreddies if your flatulence is bad and you can’t hold it in during social You should wear Shreddies if your flatulence is bad and you can’t hold it in during social activities.activities.

They are highly effective when on dates, and won’t give you the embarrasment of the person They are highly effective when on dates, and won’t give you the embarrasment of the person looking at you weird or covering their nose because of the smell.looking at you weird or covering their nose because of the smell.

BackgroundBackground

Paul O’Leary is the designer and innovator of Shreddies Paul O’Leary is the designer and innovator of Shreddies Underwear. In 1987 Paul graduated from Loughborough Underwear. In 1987 Paul graduated from Loughborough University with an Industrial Design degree and set up University with an Industrial Design degree and set up his own design consultancy. Two years later Paul co-his own design consultancy. Two years later Paul co-founded kitchen design company deVOL which allowed founded kitchen design company deVOL which allowed him to explore many of his design and production ideas.him to explore many of his design and production ideas.

Background (Cont.)Background (Cont.)

To bring Shreddies to life Paul worked alongside a team To bring Shreddies to life Paul worked alongside a team of lingerie designers from De Montfort University’s of lingerie designers from De Montfort University’s leading lingerie design course. A leading designer in the leading lingerie design course. A leading designer in the fashion industry, Darren Cleary, who had previously fashion industry, Darren Cleary, who had previously worked with Paul Smith also helped to design the worked with Paul Smith also helped to design the underwear. It was decided that ‘Zorflex’ activated carbon underwear. It was decided that ‘Zorflex’ activated carbon cloth would be used as the flatulence filter since its use cloth would be used as the flatulence filter since its use in chemical warfare suits is renowned. De Montfort in chemical warfare suits is renowned. De Montfort University’s testing reinforced this decision when it was University’s testing reinforced this decision when it was proven to be perfect for the task.proven to be perfect for the task.

The EndThe End

Having a pair of Shreddies Underwear Having a pair of Shreddies Underwear would provide so many moments that would provide so many moments that could be embarrassing but is covered up could be embarrassing but is covered up by the fart filtering underwear. So get by the fart filtering underwear. So get yours today!yours today!

BibliographyBibliography

http://www.myshreddies.comhttp://www.myshreddies.com

http://www.myshreddies.com/abouthttp://www.myshreddies.com/about