Beyond the Box: Opportunities in Augmented Reality

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This talk, delivered at GDC / ADC 2013 is designed to educate and entertain about the past, present and future of augmented reality (AR), and the opportunities it presents for game developers. Takeaways: Topics will include how AR began, the current tools/costs/options for building AR apps, building AR apps with Vuforia/Unity 3D, the future of AR, and its impact on the future of gaming.

Text of Beyond the Box: Opportunities in Augmented Reality

  • 1. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.comBeyond the BoxOpportunities in Augmented RealityWednesday, November 6, 13@AdvInteractions

2. Denition & (Brief) History Wednesday, November 6, 13Dev Tools & the Vuforia SDKInto the Future of AR Gaming 3. About Me Digital StrategyFreelanceFront-end Development Unity3D Motion Design C# /JS MarketingWeb DesignMobile ARInteractive Director WordPressFinancial ServicesGAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.comWednesday, November 6, 13 4. Experience Mars Wednesday, November 6, 13 5. Wednesday, November 6, 13 6. Wednesday, November 6, 13 7. Wednesday, November 6, 13 8. What is AR? Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 9. History of AR 1957 - Morton Helig began building a machine called the Sensorama. 1966 - 1st HUD via Professor Ivan Sutherland of Electrical Engineering at Harvard 1992 - AR system for the US Air Force known as VIRTUAL FIXTURES GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 10. History of AR 1999 - Hirokazu Kato releases ARToolKit to the open source community. 2000 - Wearable Computer Lab in Australia demos 1st outdoor mobile ARQuake game 2008 - the rst AR apps come to smartphonesGAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 11. Development Tools options for mobile Augmented Reality Games Wednesday, November 6, 13 12. PROSCONS Extremely fast & easy Focused Primarily with in Browser Tools Affordable ($180/10 Pages) AR Video & GPS supporton Interactive Ad Campaigns Lacking 3Danimation & power required for games Android & iOS supportGAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 13. PROSCONS Fast, efcient No Android support Clean and simple Lacking major Easy to plug into any Requires black Unity 3D plug in Expensive! ($499/technology for iOS tutorialsiOS project(coming Q4??) features borderyr for 1 App with 1 marker)GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 14. PROSCONS Fast & easy web based Expensive! ($825 creation studio Plugins for PhoneGapSDK LITE / $2,065 SDK PRO)Appcelerator Titanium, MonoTouch and MonoDroid AR Video & GPS support Supports iOS, Android GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 15. PROSCONS Fast & easy web based Expensive! ($3,490 creation studio Powerful 3-D Cloud support, 3D object feature trackingfor BASIC unlimited App development) Missing some features that Vuforia has... Supports iOS, Android and Desktop Free with watermark GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 16. PROSCONS Powerful 3-D No Desktoprendering engine & Unity Plugin Cloud support,cylinder object feature tracking & many more!support No 3D objecttracking... yet No GPS Support Supports iOS, Android Free (EULA required) GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 17. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.comVuforia SDKfor Mobile AR DevelopmentWednesday, November 6, 13@AdvInteractions 18. Tools & Costs FREE$100$400$500Vuforia AR Dev SDK1yr Apple Dev LicenseUnity3D iOS License16 gb Apple 3rd Gen iPadBlenderMonoDevelopTOTAL COST = ~$1,000GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 19. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.comUnity3Dgame development toolWednesday, November 6, 13@AdvInteractions 20. Vuforia/Unity Workflow Import 3d Models Map Images Targets Code Interactions (C#, JS) Add iOS PluginsExport as Xcode ProjectExport image as .unitypackageBuild & Run on iOS DeviceUpload image to Vuforia online My Tracker toolBlenderMonoDevelopRun App & point Camera at Image MarkerGAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 21. Current State How are developers & brands leveraging Augmented Reality? OPPORTUNITIES Real World Gaming Product Promotions 3D Visualization Immersive GameplayGAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 22. Real World GamingGPS based games creating immersive experiencesWednesday, November 6, 13 23. Product Promotions Advertainment games tie physical & digital products Wednesday, November 6, 13 24. 3D Visualizationsome applications just work better in 3DWednesday, November 6, 13 25. Immersive Gameplaynew mechanics for existing systemsWednesday, November 6, 13 26. Current State So why hasnt Augmented Reality taken off yet? LIMITATIONS Technology is in its infancy Gimmicky Content Awkward User Experience Brand new mechanics GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 27. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.comInto the FutureBeyond the Box with Augmented RealityWednesday, November 6, 13@AdvInteractions 28. Boxed Media Contained in a isolated environment Fixed in two dimensions (0, 0) Main purpose is consumption Its... Books, TV, PCs & Mobile DevicesNovember 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.com@AdvInteractions Wednesday, November 6, 13 29. We spend70.6 hrs per week in The Box GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 30. The Box Media GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 31. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.comMedia & Lifestill two different sides of the windowWednesday, November 6, 13@AdvInteractions 32. AR is the Bridge to get us out of The Box... Wednesday, November 6, 13 33. November 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.comGUI to XUIinstead of looking through the window we step through it!Wednesday, November 6, 13@AdvInteractions 34. Coming Soon... ++=Iron Man & Minority Report!GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13+ 35. Very Soon...Combining Unity, Vuforia & Leap MotionWednesday, November 6, 13 36. Wrapping Up AR has many hurdles to over-come but is evolving rapidlyBig brands are leveraging todays AR Tools to create rich experiencesAR is the vehicle for building the next generation of games GAME DEVELOPERS CONFERENCE NEXT November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com Wednesday, November 6, 13 37. Thank you. Brian Cody info@AdvancedInteractions.com www.AdvancedInteractions.comNovember 5-7, 2013 Expo Dates: Nov 5-6 Los Angeles, CA GDCNext.comFollow me @AdvInteractions for presentation resources @AdvInteractions Wednesday, November 6, 13