Better use of YouTube

encouraging virality and views, better use for engagement and creating a better business case

video is visual

use it to show stuff

Gordon Brown - the dance of the comedian 9,577 views

http://www.youtube.com/watch?v=dS37nnFYzZ0

Seeding

Basic online marketing • Social media drives traffic• Forums and blogs• Local website• Use - internal and external

Embed

• Promote the code to the local/regional paper(s) and other media

Encourage subscriptions

• Virality• Returnees

 

• create a short, preferably memorable, description which can be passed around

• tag the video correctly with good keywords

video is visual

use it to show stuff

http://paulcanning.blogspot.com/2007/07/more-po-faced-americans.htmlhttp://paulcanning.blogspot.com/2008/09/how-not-to-do-video-about-recycling.html http://www.b-boying.net/movies/video_detail/FLB8oO5ldA8/http://technorati.com/videos/youtube.com%2Fwatch%3Fv%3Dh7GdY0rvr3Uhttp://www.bebo.com/c/video?FlashBoxId=7778928762&TUUID=8d142aa1-8b05-492c-be64-178f73cd1ee6http://www.youtube.com/watch?v=FLB8oO5ldA8http://heyspread.com/http://current.com/http://www.vidmetrix.com/http://www.bradfordsigning.net/http://www.youtube.com/watch?v=y-MSL42NV3chttp://www.youtube.com/watch?v=R5CeQCALESwhttp://www.youtube.com/watch?v=9u_ZcN7shcghttp://www.youtube.com/watch?v=KVyD8UNJWEIhttp://www.youtube.com/user/DowningSt http://www.youtube.com/user/bccb11bbhttp://www.youtube.com/AberdeenshireTPhttp://www.youtube.com/watch?v=7VOvXaH-1jMhttp://www.youtube.com/watch?v=PFQIdAufi2Ehttp://www.youtube.com/user/ChiefExecutiveatNCChttp://www.youtube.com/watch?v=HCJnEcnC4xIhttp://www.youtube.com/watch?v=rZq-IANznlEhttp://www.youtube.com/results?search_type=videos&search_query=Gordon+Brown&search_sort=video_view_count http://www.youtube.com/watch?v=dS37nnFYzZ0

www.paulcanning.me.ukweb stuff and other ramblings07986 008420twitter.com/pauloCanning