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Beginner SEO Tips
For Bloggers
Keywords
• Be consistent
– SEO Tips for Bloggers vs. SEO Tips for Beginning Bloggers vs. SEO Techniques
• Think about what your customer will search, not what you WISH they would search
– REALTOR vs. Real Estate Agent
– Investing in real estate vs. buying a house
Put Keywords in Headlines
Five Things Your SEO Expert Won’t Tell You
Vs
Five SEO Tips for Bloggers
Put Keywords in Post URL
www.twirp.ca/services
vs.
www.twirp.ca/social-media-consultant
First & Last Paragraphs
Include keywords in first and last
paragraphs as bookends.
Meta Descriptions
• added to your post in the back end of your website
• tell Google what your post is about
• show up under the title in search results
• Show up under the title on social networks when the link is shared
Tags & Categories
• Categories are broad groupings
• Tags pick up on more keywords, more focused groupings of articles
• Allow people to click to see all articles on a specific topic
Internal Links
• Link back to older articles
• Link to other articles about a similar topic
• Make sure you hyperlink on keywords, not “click here”
Pictures
File name: analytics traffic sources
Subheadings
Subheading– Notice how the text is a different colour?
– Notice the different size?
– Subheads
– might even be a different font.
Subheading
Learn a Little HTML
<h1> and </h1> around your title
will make all of your titles stand out,
if your site has a style sheet set up.
Get on Google+
Questions?
Anita Hoveywww.twirp.caFacebook.com/TwirpCommunicationsTwitter.com/anitahovey