EVOLVE SOUNDINTO NEW INSIGHTS.

T + 3 1 ( 0 ) 7 1 8 8 8 0 9 0 0 O S i s a l b a a n 5 a , 2 3 5 2 A Z L e i d e r d o r pE i n f o @ b e a t g r i d m e d i a . c o m W w w w . b e a t g r i d m e d i a . c o m N e t h e r l a n d s

TV and Radio should be as measurable as digital media

That’s why we have evolved cross platform TV and Radio measurement to a single source, mobile

Audio Matching solution. It captures a real-time picture of TV and Radio exposure and Ad effectiveness to

optimize your advertising effect and value.

An Industry Innovation

Based on many years of R&D, Beatgrid Media has taken an entirely new approach to mobile Audio Matching

technology for passive –always on– measurement. We are able to measure video and audio media exposure

on and near a mobile device without impacting privacy, data plans or overall battery life.

Evolved for a multi-screen world

Our white-label MediaRewards App is based on our PANEL SYNC platform and runs in the background to

passively sync audio around a consumer. We measure actual TV and Radio behavior on a second-by-second

and individual level, long tail viewing, on any location, on any platform, on any device.

Reveal TV and Radio exposure.

Optimize campaign value.

Next gen mobile Audio Matching technology to measure

TV and Radio exposure across platforms.

PANEL SYNC

ONE SOLUTION.MEASURE ALL SCREENS.

FOR BRANDS

Actual exposure across TV and Radio platforms

Which Ads and media buys drives the most:

brand awareness, traffic or buying behavior

Ad exposure VS competitors

FOR MEDIA OWNERS

No. of exposures incl. delayed viewing

Which networks and shows perform best

Define the most effective media package

Perform hourly TV or Radio ratings

+

+

+

PANEL SYNC

EXPOSURE DATA MEETS OPINION DATA

PANEL SYNC

We noticed that you were exposed to

the Nike commercial on Channel 7.

Do you recall seeing this ad?

YES

NO

M E D I AR E W A R D S

1. Recruit panel via email with App download link.

2. Panelists download App and enter personal code.

App will look partly branded based on code entered.

3. App begins matching the ambient audio around panelists.

4. Survey sent to panelists after each or all campaigns.

5. Overlay opinion data with media exposure data.

PANEL SYNC

SIMPLE IMPLEMENTION

SOLUTION BENEFITS

PANEL SYNC

Single Source. Total Measurement.

Current TV and Radio measurement methods are good, but leave gaps. We offer a

single source solution that meets today’s hunger for precise cross platform

measurement. Reveal actual behavior and provide actionable data to see how your

campaign is reaching your target audience.

Moment-by-moment insights.

TV and Radio exposure data on a second-by-second level. Combine media exposure

with related surveys to enable a precise view of TV and Radio effectiveness.

Increase advertising value.

We help brands understand the actual effect of certain airing slots or campaign

combinations within the same or different channels, to optimize effect and value

of their TV and Radio advertising.

Broadcasters are able to serve their advertisers real-time audience metrics and

campaign effectiveness insights, to determine the real value of their advertising

packages.

Out of Home exposure.

Advantages of mobile passive TV and Radio measurement is that it works in all situations,

wherever consumers watch TV or listen Radio - in their homes, in someone else’s home, in

a car, at work etc.

Better Panel. Better Data.

Widespread usage of smartphones enables us to get behavioral data from consumers who

are normally difficult to measure, such as younger and ‘better off’ people.

Low recruitment costs enable large samples which, in turn, can be used to look at weekly,

daily or ‘live’ ratings, as well as to generate rapid feedback to short-term format changes.

Technology Done Right.

We are able to remain a stable panel install base thanks to our world’s most efficient

mobile passive Audio Matching technology, that hardly impacts the panelist. We therefore

generate more data, which also reduces panel recruitment costs significantly over time.

BUILD TOGETHER

PRODUCT

TECHNOLOGY

WHY IT WORKS WELL

Real Accuracy

The App identifies content from within a pants pocket or

with background noise.

Scalable

No need to change orown the content.

Simple Implementation

Into existing panels andsurvey software.

Lightweight

1 hour content = 180Kb data for in-app

media matching.

No Privacy Impact

Audio is never recorded or stored.

Negligible Battery Impact

Battery usage is one of the key problems solved

to cover an install base.

PANEL SYNC

BEYOND MEASUREFOR TOTAL MEASUREMENT

PANEL SYNC

1 source to reveal cross device TV - Radio metrics

Out of home viewing

Second-by-second data

Long tail viewing across devices

BEATGRID PANEL SYNC

INDUSTRY STATUS QUO

Actual exposure metrics on individual level

Negligible battery usage

ACR tech + passive metering product all made in-house

Real accuracy, works with heavy background noise

Media recognition can be within 2 seconds

BEATGRID PANEL SYNC

OTHER PASSIVE MOBILE ACR

No need to own or change the content

Minimal data, minimal hardware required

VSOTHER

PASSIVE MOBILEACR SOLUTIONS

VSINDUSTRY

MEASUREMENTSTATUS QUO

EVOLVE SOUNDINTO NEW INSIGHTS.

T + 3 1 ( 0 ) 7 1 8 8 8 0 9 0 0 O S i s a l b a a n 5 a , 2 3 5 2 A Z L e i d e r d o r pE i n f o @ b e a t g r i d m e d i a . c o m W w w w . b e a t g r i d m e d i a . c o m N e t h e r l a n d s