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Sealing thread prevents mixing contaminated and clean water; Fluorinating component; High efficient ionic-exchange resin; Activated carbon impregnated with silver; High quality coconut activated carbon; Unique fibrous ionic-exchange material.
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BARRIER® Water Filters Product line-up
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Water pitchers
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Smart
Light
Wide range of pitchers
Extra
Compact
Style
Grand Neo
Grand
Norma
Price
Functional
benefits
Eco
Premia
Basic
models
Mainstream
products
High-end
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Standard Hardness Fluorine+ Iron
4 types of cartridges
Classic
5 types of cartridges F
un
cti
on
ality
Basiс product
for tap water
Product for price
sensitive
consumers
Specialty products:
• iron removal
• hardness removal
• fluorination
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High quality coconut activated carbon
High efficient ionic-exchange resin
Activated carbon impregnated with silver
Unique fibrous ionic-exchange material
Technologies
Sealing thread prevents mixing contaminated and clean water
Fluorinating component
Barrier Standard (Barrier-4)
• chlorine…………………….....up to 97%
• petroleum products……..up to 99%
• pesticides…......................over 95%
• phenols………………………..up to 100%
Efficient tap water filtration
Product Range - Cartridges
• Performs standard purification plus:
• unique fluoridating component enriches water
with fluorine according to sanitary standards
• efficient caries prophylaxis
Tap water efficient filtration and carries prophylaxis
Product Range - Cartridges
Fluoride+ (Barrier-5)
• Performs standard efficient removal of chlorine,
chloroform, phenol, anionic surfactants, iron,
heavy metals’ ions plus:
• efficient removal of Mg and Ca salts from water
• protects from scaling
Tap water efficient filtration and excess hardness removal
Product Range - Cartridges
Hardness (Barrier-6)
• Performs standard efficient removal of
chlorine, chloroform, phenol, anionic
surfactants plus:
• efficient removal of inorganic iron
• removal of iron………………......over 98%
• removal of heavy metals........over 97%
Tap water efficient filtration and iron removal
Product Range - Cartridges
Iron (Barrier-7)
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Multi packaging
Inline systems
for domestic and professional use
To
Full Range of Inline Systems
From
Simple
and
Compact
To
Professional
Solutions
Compact Inline Systems no need to install into water supply system
SELECTA
OPTIMA
• Easily connects to
a faucet
• Universal adapter
• Build-in calendar
300 liters of pure water
• Compact tabletop
filter
• Easily connects to
a faucet
• Build-in calendar
1500 liters of pure water
Special Domestic Inline Systems VM
• High quality sediment
filter installing into water
supply system
• Enough efficiency to
protect washing
machines
• 2 modifications for
different tube sizes
Aqualine
2 500 liters of pure water.
• Ultra compact inline
system for tap water
• Complex purification
with 2 l/min efficiency
BARRIER®Shower Filter 3 months of shower
without chlorine
• Easy to install
• 10 l/min efficiency
• Up to 50°C temperature
• New segment in Russian
market
PROFI – one of the market leaders
Monolithic lid • no leaks
Transparent body • shows the water purification process • reminds user to change cartridge
3 stages guarantee effective purification of tap water 10 000 liters of pure water User-friendly
design: • explains the stage’s characteristics • helps to put in the correct cartridge
4 solutions for typical water problems
PROFI Standard Purification of city tap water
PROFI Hard Decreases hardness of water to optimal level
PROFI Ferrum Purification from dissolved iron
PROFI Complex Purification from dissolved iron and reduction of hardness
Appealing & user-friendly package • remarkable in self-service stores (ex. DIYs) • explains benefits to the customer
K-OSMOS easy-to-use domestic RO filter
5 000 liters of crystal pure water
• 100% purification from all contaminants
• 100% solution for water hardness problem
• 100% protection from all bacteria and viruses
• Elegant design
• Easy to change cartridges
BARRIER ® Professional Systems
Private houses, summer
houses, cafes, restaurants
Professional Solutions developed for different customer needs
Standard Hard Ferrum Complex
Apartments
Houses, cafes
Large houses, hotels, restaurants
BARRIER
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• Successful continuous growth since 1993
• Leading market player in Russia and CIS
• Technology leader
• Capable and efficient production
• Strong commitment to quality
Geography of research
Novosibirsk
Krasnodarр Samara
Roston-na-donu Ekaterinburg
Kazan
Best distribution
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• Retail audit of the regional representation of water filters
• Marketing research in over 5270 stores
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54,00%
44,00%
12,00%
40,00%
27,00%
0
0,1
0,2
0,3
0,4
0,5
0,6
BARRIER Aquaphor Geyzer Brita Others
Unweighted distribution
BARRIER
Aquaphor
Geyzer
Brita
Others
July 2009
Distribution
Representation of the positions
assortment of different brands at retail
outlets (Share SKU *)
25
34
26
4
24
12
Number of SKU
BARRIER
Aquaphor
Geyzer
Brita
Others
* Share SKU (stock-keeping unit) - a percentage ratio of the
number of product lines positions brand / manufacturer to the
total assortment of positions of all brands / manufacturers,
recorded in the sample population July 2009
Geography of research • Moscow
• Mytischi
• Korolyov
• Schyolkovo
• Balashikha
• Reutov
• Lyubertsy
• Dzerzhinsky
• Vidnoe
• Podolsk
• Scherbinka
• Odintsovo
• Krasnogorsk
• Khimki
• Shodnya
• Dolgoprudny
• Lobnya 26
27
Representation of the major
brands in retail stores (Pitchers
category)
55,00%
38,00%
6,00%
19,00%
8,00%
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
BARRIER Aquaphor Geyzer Brita Others
Unweighted distribution
BARRIER
Aquaphor
Geyzer
Brita
Others
December 2009
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Representation of the positions
assortment of different brands at retail
outlets (Share SKU *)
42,00%
30,00%
4,00%
15,00%
9,00%
Number of SKU
BARRIER
Aquaphor
Geyzer
Brita
Others
* Share SKU (stock-keeping unit) - a percentage ratio of the
number of product lines positions brand / manufacturer to the
total assortment of positions of all brands / manufacturers,
recorded in the sample population December 2009
Total (7 cities)
BARRIER has best distribution in main Russian cities
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0%
10%
20%
30%
40%
50%
60%
BARRIER Aquaphor BRITA Geyzer Others
Total distribution data
30
Total (7 cities)
38%
28%
20%
4% 10%
Number of SKU
BARRIER
Aquaphor
BRITA
Geyzer
Others
* Share SKU (stock-keeping unit) - a percentage ratio of the
number of product lines positions brand / manufacturer to the
total assortment of positions of all brands / manufacturers,
recorded in the sample population December 2009
BARRIER USP
• Modern production facilities, no influence of people
factor (low defect rate 0,001%)
• Strong commitment to quality
• Own unique developments and research devision
• 5 types of replacement cartridges
• Patents holder
• Capable and efficient production
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Thank You!
32