Axp X Medius Fax Presentation Long

Integrate Faxinto your CiscoIP Environment

Cisco / Sagem Confidential - June 08

Fax a critical component of communication

What’s the problem with UC and Fax?

Presence & Productivity

Network Architecture Considerations

Branch Innovation Cisco AXP

Features, Functionality & Benefits

Success Stories & ROI

Sales Information

Technical Information

Product Demo

Q & A

Presentation Agenda


According to Gartner, Fax is not about to disappear, but companies that ignore the changes in how fax is used and in the technologies in question will miss a strategic opportunity.

FAX

Email, voicemail, IM, conferencing, presence, collaboration, video, voice +


Financial institutions use fax to process multimillion-dollar transactions.

Large global investment companies log significant fax traffic with orders and confirmations from customers.

U.S. pharmacy chains use fax servers to log prescriptions, renewals, and clarifications from doctors in every state they serve.

Law firms use fax servers and fax machines to exchange marked-up contract drafts, as well as final signed versions, as legally valid means of communications.

A manufacturer of cleaning supplies uses fax to respond to requests for U.S. Material Safety Data sheets for emergencies. Requests may come from hospitals and fire departments with no e-mail or Web service.

Fax is a critical component of communication


So, what’s the problem with UC and Fax?

Even in converged IP organizations, fax still lags behind with: No integration to Unified Communications – Productivity Miss Costly, inefficient fax machines (i.e. toner & paper) Environmental wastes – Chemical landfill Analog / copper phone lines Specialized hardware to support legacy technology – Defeats the

purpose of convergence Unreliable VoIP ATAs create frequent failures – VoIP vs FoIP / T.38 No leverage of Network investment – No Storage, control or audit trail

Overall… Wrong approach from inception

AXP Fax solution solves the “FAX PROBLEM”

Fax,Presence& Productivity


Œ Worker sends a document to be printed Worker leaves desk to go to the printerŽ Worker waits for job to spool and print Worker walks to fax, waits, scans in document Worker returns to desk, has missed 3 messages

@#*!

Inefficiencies of Traditional Faxing


‘ Worker must leave desk to check fax status’ Worker returns to desk, as fax is still dialing



“ Fax transmission failed – must send again

@#*!



Fax sent directly from desktop via email or client.

XMediusFAX provides high-reliability transmission with fewer errors and provides automatic confirmation directly to the sender.

Worker never leaves desk, or prints anything on paper.

Efficiency by presence with fax server

NetworkArchitectureConsiderations


Typical Fax Server Deployment

Remote board servers required in each branch office

PC users

PBX

Fax

Remote users

Fax ServerEmail Server

Fax

VPN

WAN

PBX

PC users

Fax Server Email Server

Fax

Corporate office Branch office


Leverage Existing Network EquipmentSingle-Purpose

Hardware(3x more expensive,

2x the hassle)

+ or

Which would you rather install...

To Fax enable a network…


PC users

Fax

Remote users

XMediusFAXEmail Server

Fax

VPN

WAN

PC usersFax

Branch office

FoIP Typical Deployment

No remote board server in branch offices – Leverage Cisco ISR

M

V

V

IP

Corporate office

V

IP

V

T.38

Branch InnovationCisco AXP


“Business and IT leaders are re-distributing corporate assets and allocating significant investments in branch office assets. There is strong business, economic, demographic and technical drivers shaping this trend”

This is the year of the branch office

Inbar Lasser-Raab Senior Director of Marketing for Enterprise Routing and Switching at Cisco


The Evolution of the Branch…

Source: Nemertes Research, 2008 Branch Survey

GlobalizationNumber of Branches Grows 11% per Year

Data Center ConsolidationAverage Branch DevicesDown From 7 to 5

Collaboration, Web 2.0Branch Bandwidth Grows50% per Year

Green Business 62% of Enterprises AddNew Branches

Virtual Workers91% of Employees WorkAway From HQ

Visual NetworkingVideo and CollaborationTop Bandwidth Drivers


Traditional Branch

Open, Optimized Branch

Network ConsolidationMultiple Overlay Products Application & Server Consolidation

Tight Network-Application linkage

Server, application consolidation

Increased security and survivability

Lowest TCO

Services Integration

Survivability

50–70% lower Opex

MobilityWAN

Optimization

Voice

Network Analysisand Monitoring

Security

Routing

Op

erat

ion

al E

ffic

ien

cy Router-basedApproach

Business and Communication

AppsCustom Apps

Management Tools

Vertical Apps

Integrated Services

Integrated Applications

Sep2004

Apr2008

WAAS Appliance Based-approach


Green Router

Fax-over-IPRouter

Payment Gateway

Branch Recorder

Device Mgmt. Router

Health Care Router

www.cisco.com/go/axp


PC users

Fax

Remote users

XMediusFAXEmail Server

VPN

WAN

PC users

Branch office

M

IP

Corporate office

IP

T.38

Cisco AXP-XMediusFAX Solution deployment

Branch SRST based IP Fax solution - Leverage Cisco ISR & AXP

XMediusFAX

MFP MFP

T.38


Cisco AXP Architecture

Perl / Python

Tomcat

Java JRE 1.5

XMediusFAX


Cisco AXP - XMediusFAX Solution

FeaturesFunctionalityBenefits


Cisco AXP - XMediusFAX Benefits

Secure network fax communication

Integrated into the Cisco ISR

Solves the “fax problem” in IP networks

Eliminates analog circuits, equipment, maintenance, supplies

Reduces hardware footprint

Branch office survivability

Lowest Total Cost of Ownership (TCO)

Software-only: No expensive fax boards, 3rd-party kits


ERP / CRM

PC

Fax

MFP

1- Automated

Features

and Benefits

2- Integrated

3- Unified

4- Mobility

5- Converged

6- Secured

FAX

Mail Server

Printer

XMediusFAX

Network Document Communication

PDA


Anywhere, Anytime, any Device

XMediusFAX Client

Email Client Application

Web Client

Office ApplicationsLAN MFP

- Send faxes using Virtual Printer & receive them in your fax client- Send your personalized mailing- Manage fax traffic

- Fax anywhere, anytime with PDAs - Send and receive faxes with email- Unified communications

- Send & receive faxes from your browser- Easy to use

- Send faxes directly from your ERP/CRM- Fax management- No installation on the server

- Send faxes directly from your MFP & archive- Track your paper fax traffic- Redundancy

XMediusFAX


Improves collaboration & productivityDocument communication, processing & storageStreamline business workflowImprove presence, collaboration and customer interaction, anywhere, anytime

Cost savings & ROIReduce ongoing fax machine related costsEliminate junk faxes, reduces printingReduce energy consumption - Green initiativesReduce single purpose hardware, analog circuits

Facilitates security & complianceRoute sensitive documents to designated recipientsProvide audit trail of transactions

IP Fax Enhances the Value of UC


Positive Environmental Impact

Reduces paper use:

In a large company*, network faxing can eliminate up to one ton of paper use per day – or up to 200 tons a year.

Saves water:

7.57 million litres of fresh water are required to produce that year's worth of paper – enough to fill a city reservoir.

Preserves forests:

In only two years, our large company's fax paper use would have consumed a forest equal in size to New York Central Park, according to EPA statistics.


Saves energy:

Making just one day's worth of paper for fax uses enough electricity to power the average home for six months.

Cleaner planet:

The average used toner cartridge weighs 3 lbs. It is composed of 40% plastic. The plastic is made of engineering-grade polymers which take over 1,000 years to decompose.

Millions of empty toner and inkjet cartridges are thrown into the trash, ending up in our planet’s landfills or incinerators.

Millions of tax dollars needed to pay for additional landfill management.

Positive Environmental Impact

SuccessStories &ROI


“Overjoyed” with Cisco AXP Fax solution

“Critical to our business”

A unified communication solution for better document communication records and traceability

Integrates into overall branch communication strategy Luis Suarez, Director of Information Technology at H.I.G. Capital.

Faxing for mission-critical, multi-million-dollar transactions

Cisco AXP – Success Story


Look For The ROI…

870 Fax machines

814 Retail locations

15,000 Faxes received per day

Junk fax costing $152,000 / year

Total savings with central fax: $ 738,000 /

year


500-600 POs per day auto faxed from ERP.

To supply multiple retail locations

Order fulfillment workflow process reduced

errors

Total savings with fax PBO: $ 178,000 / year

ROI : 4 months

Look For The ROI…


Reference customers - USA

SalesInformation


Cisco AXP - XMediusFAX Product Positioning

Fortune 1000BranchOffice

SMB Enterprise Carrier &Provider

XMediusFAX 5.5.2

(Windows)

XMediusFAX 5.6.2

(Linux)

Express Enterprise SP

Cisco AXP

Application / Market Segment

Co

mm

erc

ial O

ffe

r


Cisco AXP + XMediusFAX Solution Overview

The AXP Solution consists of:

Cisco Integrated Services Router (ISR)

Delivers security, data, video and voice services on a single converged platform

Application Runtime Network (APPRE) Module

Provides dedicated resources to host 3rd party applications.

Application eXtensions Platform (AXP) Hosting Environment

Provides the infrastructure to securely host, install and manage applications

AXP Partner Sagem Interstar's XMediusFAX T.38 Fax over IP server

Cisco AXP – XMediusFAX Solution

APPREXmediusFAX

ISR

AXP


1. Order Cisco equipment from your regular Cisco Channel 2. Order XMediusFAX directly from Sagem-Interstar

NME-302: 1.0GHz Pentium, 512MB RAM, 80GB HD PN# NME-APPRE-302-K9 PN# SN-AXP AXP : Software Infrastructure (Required) PN# SN-AXP-1.1-K9 : AXP Software Image Version 1.1 *Supported Routers: 2811, 2821, 2851, 3825, 3845

NME-522: 1.4 GHz Pentium, 2GB RAM, 160GB HD PN# NME-APPRE-522-K9 PN# SN-AXP : AXP Software Infrastructure (Required) PN# SN-AXP-1.0-K9 : AXP Software Image version 1.0 *Supported Routers: (38xx only) 3825, 3845

XMediusFAX Software / Licensing / Support Contact Sagem-Interstar for pricing or use your XMediusFAX partner quoting tool.

Cisco AXP - XMediusFAX Order Information

TechnicalInformation


Feature XMediusFAX 5.5

Enterprise

XMediusFAX 5.6

Cisco AXPUp to 20 Sites

Up to 120 channels

Fax board support

T.38 support

Reporting

External Application Notification

Python Scripting Support

XML File Polling

Perfmon

SNMP Support

First time setup Wizard

Backup Procedure

OCR (using Transym)

AD to NT account lookup

RTF Email message body

PCLto XML (printer driver and filter)

Replication/Fault Tolerance

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

Yes

Yes

Yes

Yes

No

Yes

Yes

N/A

Yes

Yes

Yes

Yes

Yes

N/A

Yes

No

No

No

No

No

No

No

XMF Windows vs. XMF for Cisco AXP (Linux)


Technical Specifications for AXP

XMediusFAX v5.6.2 - Linux Edition:

First release of XMediusFAX for AXP: NME-522 AXP with V1.0

Support for Cisco ISR 3825 and 3845 with AXP module

Second release of XMediusFAX for AXP: NME-302 and NME-502 AXP with V1.1

Support for Cisco ISR 2811, 2821, 2851, 3825 and 3845 with AXP module

Future releases: Support for new AIM modules

Minimum IOS for running AXP: 12.4.15T (see Cisco’s recommendations)

Minimum IOS for T.38: 12.4.10

Product ID List Price Description Supported ISR

NME-APPRE-522-K9

SN-AXP

$3500

$1500

1.4 GHz Pentium, 2GB RAM, 160GB HD

AXP Software infrastructure

3825 & 3845

NME-APPRE-302-K9

SN-AXP

$2000

$1500

1.0 GHz Pentium, 512MB RAM, 80GB HD


2811, 2821, 2851, 3825, 3845

NME-APPRE-502-K9

SN-AXP

TBD

$1500

1.0GHz Pentium, 1GB RAM, 120GB HD


2811, 2821, 2851, 3825, 3845


Cisco AXP – Roadmap

Version 1.0 Q1 2008

1841 – 3845

AIM 102 CPU: 300 Mhz Memory: 256 MB Compact Flash: 1 GB

NME 302 CPU: 1.0 Ghz Memory: 512 MB Disk: 80 GB

NME 522 CPU: 1.4 Ghz Memory: 2 GB Disk: 160 GB

+ 1841, 2801

Version 1.1 Q3 2008

Intel x86

512MB RAM

512-6GB MB Flash

Future TBD

Access Router

1.0 GHz Intel Pentium M

1 GB Ram

80 GB Hard Disk

XM

ediu

sFA

X A

XP

5.6.

2 (V

1)

XSecond generation AIM Modules will enable XMediusFAX to operate in many more ISR!

First generation AIM Modules do not support XMediusFAX 5.6.2 (V1)

NME 502 CPU: 1.0 Ghz Memory: 1 GB Disk: 120 GB


Installation Overview – XMediusFAX on AXP

1. On the Cisco ISR configure eth0 to point to the IP addresses of the AXP blade

2. On the Cisco ISR configure eth1 to connect the AXP blade to the network

3. Getting into the AXP blade: Conf tService-Module Integrated service engine 1/0 session

4. Set up FTP on a PC where 2 XMediusFAX install files would have been copied

5. From the AXP blade prompt, load the main XMediusFAX install file:add url ftp://ipaddress of PC/XMediusFAX.pkg

6. Reset the AXP blade: Reload

7. Check the AXP blade status (Starting, Started, Shutting down, Shutdown): Status

8. If starting/stopping any of the XMediusFAX services is required:App-service XMediusFAX (to access any XMediusFAX component in the blade)Service all start/stop (or choose a particular service name)

9. Configure XMediusFAX from the Web Admin (accessible via an internet browser):http://ipaddress of AXP blade:8080/faxadmin

10. Send a fax from the XMediusFAX Web Client (accessible via an internet browser):http://ipaddress of AXP blade:8080/fax

ProductDemo

Q & A

Fax enablingthe

Human Network