Att dev summit_2013_building_bb10_apps_larry

The views expressed in this presentation do not necessarily reflect the views of AT&T.

1

Building Applications for Launch of the New BlackBerry 10 Platform

Larry McDonoughPrincipal Evangelist,BlackBerry@LMCDUNNA


I Know What You’re Thinking…

http://techniety.blogspot.com/2012/10/misconceptions-about-blackberry.html


Who Is This Guy?

LarryMcDonough

PrincipalEvangelist forBlackBerry

@LMCDUNNA


Session Overview• What is BlackBerry 10?

• 6 Reasons you should care

• Seeing is Believing! Demo of User Experience

• Enterprise device or Consumer?

• Demo of BlackBerry Balance

• Developer Options: How do I get my apps on BlackBerry 10?

http://developer.blackberry.com4


What Is BlackBerry 10?• Completely new

– Not a revision or upgrade of BlackBerry 7• Secure• Designed as a mobile computing platform

– Not just another mobile phone OS• Designed for people on the move; people

that want to get something done– Not just consume content on the couch

http://developer.blackberry.com


Where Did BlackBerry 10 Come From?

6

BlackBerry® PlayBook™

HTML5 WebWorks

BlackBerry 10TM



High Level Architecture

BlackBerry Services(BES / Mobile Fusion, BIS, Push, Maps, Payments, BBM, Scoreloop, etc.)

HTML 5 & WebWorks

Native C/C++ &Cascades UI

BlackBerry 10 OS



6 Reasons to Care

• Over 100,000 apps available

a 220% increase from last year

• Over 3 billion downloads

• Over 175 million downloads per month• Over 6 million downloads every day• Nearly 30 downloads per year per user

•Industry-leading reachApp World is available in over 160 countries

•Carrier Billing with over

60 major carriers across 35+ countries and expanding

1.Huge Global Market


6 Reasons to Care

• Over 100,000 apps available

a 220% increase from last year

• Over 3 billion downloads

• Over 175 million downloads per month• Over 6 million downloads every day• Nearly 30 downloads per year per user

•Industry-leading reachApp World is available in over 160 countries

•Carrier Billing with over

60 major carriers across 35+ countries and expanding

March 2009

Jun 2011

Jan 2012

July 2012

App DownloadsAccelerating

1B

2B

3B1.Huge Global Market


6 Reasons to Care

10


2.Most Profitable Platform for App Developers

Source: Vision Mobile Report, June 2012

$2,735

$3,853

$3,693

$1,234

Average revenue per app-month across the lower95% of developers by per-app revenue (n=806)

Android

Blackberry OS

iOS

Windows Phone


6 Reasons to Care

11



3.Most Social Mobile Platform



6 Reasons to Care

C/C++Native SDK

C++/QtCascades




4.Easy to Develop Apps

HTML5 BlackBerry®

WebWorks™

BlackBerry Runtime for

Android Apps

“One F***ing Day”Michael Shchade

CEO Fishlabs



6 Reasons to Care1.Huge Global Market




5.Going Beyond Mobile



6 Reasons to Care1.Huge Global Market




5.Going Beyond Mobile

6.Because We Care



Demo• Will show the UX & Flow.

Specifically, one-hand use, the amazing keyboard, the Time Warp Camera, 3D graphics, and insane multitaskingdesigned to get stuff done.



Enterprise or Consumer Device?• Consumer business surpassed Enterprise

business 2 years ago!

• Enterprise business still very important to RIM

• BYOD Trend: RIM takes lead with BlackBerry Balance & BlackBerry Mobile Fusion

• Most people that have smartphones alsohave jobs!

• There is no “Enterprise vs. Consumer” anymore!BlackBerry 10 provides the security enterprises need AND the consumer experience people want without compromising on either one!


Demo: Personal & Work Partition• Will demonstrate switching between

Personal and Work partitions (BlackBerry Balance)

• Will demonstrate Enterprise AppWorld and Enterprise apps(managed by BlackBerry Mobile Fusion)



C/C++Native SDK

C++/QtCascades

HTML5 BlackBerry®

WebWorks™

BlackBerry Runtime for Android Apps

Developer Options

||||||||



BlackBerry Web Platform• Driven by strong Web standards support• Powered by WebKit• HTML5 and CSS3• Flash 11 and WebGL



What Can You Do With BlackBerry WebWorks?

• Touch Events• Geolocation• Web Sockets• Offline storage• Audio / Video• Notifications• WebGL … and more

Slacker

ScoreMobile Tablet



document.ontouchstart = function(event) {

//Tell browser engine not to scroll/span/zoom // when user touches screen: event.preventDefault();

var touch = event.changedTouches[0]; alert(touch.pageX + "," + touch.pageY);

}Pong-port samplehttp://spaceport.io

Touch Events…Define custom touch event handlersUp to 4-finger touch events supportedSee “Sample Code – SketchPad Application” http://bit.ly/hz67JX



WebWorks Custom ExtensionsBuild your own APIs

- Access native layer functionality- More powerful than just HTML5- E.g. NFC, Clipboard, Barcode, Analytics

JavaScript interface for platform code- BlackBerry OS = Java- Tablet OS = AIR- BlackBerry 10 = C/C++

LensboostMblware Ltd



BlackBerry Apps WebWorks Tools

How to Get There…


Web Assets


Developer Options



C/C++Native SDK

C++/QtCascades

HTML5 BlackBerry®

WebWorks™


||||||||


Native C/C++ & Cascades• Low Level • Posix/Low level C APIs• Low level windowing features• OpenGL ES• Excellent for games or self

contained applications

• High Level – Cascades• High level APIs / C++• QT flavored + QML + JavaScript• High level UI Framework with BlackBerry 10 UI controls


Native C/C++

gameplayhttp://developer.blackberry.com


Cascades, A Native UI Framework• Cascades & Qt, a great match!

• Mature C++ application framework

• Great APIs

• Signals and Slots

• Many helper classes

• QML



Why Use Cascades?• Elegant UI Framework

– Great looking core UIcomponents

– Easy to build customcomponents

– Dedicated UI tooling includingreal-time design preview and Photoshop plugin

• Increased Productivity– Higher level APIs– QT flavored C++ and declarative UI



Standard UI Components…



Components…



Typical Cascades App


JavaScriptbased UI logic

QML based UIstructure

QT/C++Backend


Any Mix Is Possible


JavaScriptbased UI logic

QML basedUI structure

QT/C++Backend


JavaScript

QML

C++

myCppFunction()

myCppFunction {}

myJSFunction{}

myJSFunction() class MyClass { int property;}

MyObject { MyProperty: x}

QmlDocument::create("asset:///main.qml")

MyObject { MyOtherObj {…}}

Moving Between QML and C++ Is Easy


Easy to Read, Declarative QML

ObjectsProperties

Arrays

JavaScript functions






QML Editor with syntax highlighting and code completion



QML Design View



QML Component Librarydrag & drop to QML editor



QML Tree ViewQML Properties View


Developer Options



C/C++Native SDK

C++/QtCascades

HTML5 BlackBerry®

WebWorks™


||||||||


Adobe AIR• Adobe Flash Builder 4.7

• FDT Powerflasher

• Plus BlackBerry SDK for Adobe

• Can also use command-line tools and bypass IDEs…



BlackBerry Runtime for Android Apps• Based on Open Source Android, v2.3.3 aka “Gingerbread”

• Repackage Android apps, sign, and submitted to BlackBerry World

• Majority of apps convert with no changes to source (~65%)

• Some limitations for first release

• No: Native, Google APIs

• Eclipse plugin & SDK w/simulator

• Android-based apps appear like all other apps in BlackBerry World (AIR, WebWorks, etc.). To the consumer, “An app, is an app”


.apk in .bar out


Summary: 6 Reasons to Care

1. Huge Global Market

2. Most Profitable Mobile Platform for App Developers

3. Most Social Mobile Platform

4. Easy to Develop Apps

5. Going Beyond Mobile

6. Because We Care

$1k USD < your earnings < $10K

RIM pays the difference!

Must be in BlackBerry World by Jan 21st



Useful Links

$1k USD < your earnings < $10K

RIM pays the difference!

Must be in BlackBerry World by Jan 21st


• Dev Tools: developer.blackberry.com

• $10k program:developer.blackberry.com/10k

• OSS projects:github.com/blackberry


thank you!

Technology

Att dev summit_2013_building_bb10_apps_larry