Are You Thinking ABout Live Streaming?

Are You Thinking about Live Streaming?

2015

Discussion Document from @RokerLabs

Confidential and Proprietary

ARE YOU THINKING ABOUT LIVE

STREAMING?

IF SO, YOU ARE NOT ALONE.

2 Confidential and Proprietary

SO WHAT ARE PEOPLE ASKING

ABOUT LIVE STREAMING NOW?



@RokerLabs Live Streaming Index @RokerLabs published the first-ever live streaming

Index in July 2015. This comprehensive report

quantified and ranked the influencers and talent

currently using the Periscope streaming app within

select verticals.

What is this thing? Is it social media? Which platform is best?

Can I download the app and watch it on my Mac?

Who’s on it? How many people? Any shows? Any ads?

What kind of search functionality does it have? How do I find

things to watch? How do I follow others?

Is it tied to my other social platforms like Twitter, Instagram

and Facebook?

Can I save my favorite shows? Share them with friends? Can

I buy anything? If so, how?

Will shows be made specifically for this? Who’s doing that?


What Is the Consumer Asking Right Now? Wait. You mean this is live? I can watch and broadcast to anyone, now?

I missed the YouTube wave. And this live streaming is immediate, easy

and connects me directly with fans OR I want to become a BIG star in this

new live channel.

How do I get started and what do I say? Which platform should I be on?

All of them?

It seems like an entirely new way to monetize my fame. How can I judge

my success?

How is live streaming different than other social media?

Couldn’t I just do my own show, sell my own stuff, and better dictate when

and how I want to be on the air unlike TV home shopping?

I’ve seen others dabbling with Meerkat and Periscope and now

Facebook. Who can I call to help?


What Is Talent Asking Right Now? I can connect live with all of my fans. That’s awesome, and scary.

This Periscope/Meerkat thing is really taking off. Tons of

press and social buzz.

It’s all live? Quality isn’t the best. But it might be soon.

Any numbers, demos or analytics on usage?

Any good shows yet? Big advertisers joining in? Can viewers

buy stuff on it?

Are we using it yet? Any competitors other than newsrooms?

Should we develop our own programming?

This is a game changer.

What do we do next?


What Is a Network Exec Asking Right Now? Live? What? Uh oh. We better do something.

What is this thing? Is it social media?

It’s live? What? How do we do that?

What platform/s do we use?

Who else is doing it? Competitors? Other companies?

Who’s our audience? Can we do shows for our customers?

Are there any numbers or analytics?

Who knows how to do this internally?

Are there any experts to call?

What’s our plan?


What Is a CMO Asking Right Now? Solving the Problem: You mean another platform we need to have?


Possible Production Scenarios Practice makes Perfect.

Baseline Pro Studio

API Feed App Feed

Multi Site: Studio & On Location

API Feed

Master Control


Recent Projects Testing Categories and Talent: Vine, Meerkat and Periscope

Essential TV

Vintage Highway

Roker Labs Live From Vidcon

Over 19,000,000 views!

Over 19,000,000 views!


Recent Programs Live Streaming on Meerkat and Periscope

@Rokerlabs launched food-oriented programs

in late July and August with Meerkat, featuring cooking mavens with robust audiences

In The Kitchen With

Plated Dining Al Fresco Cooking With Raiza Kees To Chocolate


In The News

About @RokerLabs

Thank you for your interest.

@RokerLabs is located in the heart of Manhattan and is a full post-production studio.

We partner with the best, brightest, and most industrious individuals and companies

seeking to learn more about live streaming.

We’ve pioneered innovative live shows on both Meerkat and Periscope, the two

leading live streaming platforms, and we’re exploring opportunities with others. The

results and response from brands and viewers have been terrific. We’re on to

something.

And now our goal is to rapidly expand our programming offerings with leading brands

and key influencers.

If you’d like to speak with us about testing the waters in this new vibrant world of live

streaming, please contact: [email protected]

Confidential - Not for distribution 13

Technology

Are You Thinking ABout Live Streaming?