APPS FOR

ENGLISH LEARNERS AS A PART OF THE DIGITAL

STRATEGY OF THE CAMBRIDGE

UNIVERSITY PRESS

There is a trend of going

digital in any possible way and

invest vast amount of money in

new technology

Sales of mobile phones and

smatrphones have been going up

significantly since 2009

INNOVATE OR DIE

It is the era of “digital

natives”, generation of upload

that is creating new reading

habits, they require an

interaction with any digital

content.

APPS FOR ENGLISH

LEARNERS

3 types of innovation:

product,

process,

position.

AT THE TIME WHEN…

the book app is dead

85% of publishers do not see

commercial potential in

producing apps

INNOVATION NEEDS MORE

THAN JUST AN IDEA

The net of loyal authors and readership

audience.

Apps give an opportunity to change

dimensions of a book.

Awareness of constantly shifting

environment that should be followed by the

continuous innovation .

Using new opportunities, opening new

distribution channels, meeting new challenges

and innovating in order to stay strong in the

market.

CONCLUSIONS