Global Android Advertising Industry Insights:

China’s app download rush

kicks off the Chinese New Year

2014

Chinese New Year At a Glance

•  Chinese  New  Year  holiday  officially  started  on  January  31,  2014  and  ended  on  February  6,  2014.  

•  The  annual  Chinese  New  Year  migraCon  is  called  “chunyun”  (春运),  which  occurs  between  January  16,  2014  and  February  28,  2014.  

•  For  many  Chinese,  Spring  FesCval  is  the  only  Cme  of  the  year  they’ll  reunite  with  loved  ones,  and  they’ll  even  travel  for  days  by  train,  bus,  or  air  to  reunite  with  family.  

•  It’s  not  uncommon  for  Chinese  to  take  two  or  three  weeks  off  of  work  for  Spring  FesCval.  

Mobile users are active during Lunar New Year Average  clicks  during  the  period  January  16  are  51.5%  higher  than  before  the  16th,  suggesCng  an  increase  in  mobile  acCvity  during  the  Chinese  New  Year  holiday.    

   

Mobile users rushed to download apps before chunyun.

The  install  rate  during  the  holidays  decreased  1.37%  per  day    during  chunyun  for  a  total  decline  of  28.7%  

What app categories were popular during CNY?

Arcade games topped the list, followed by entertainment apps

Productivity apps and arcade games were the most downloaded categories

Should mobile advertisers buy ads for Chinese New Years?

Developers on average saw 121.9% more installs during Chinese New Year

January  10  marks  the  day  that  adverCsers  should  begin  adverCsing  ahead  of  CNY.  

Chinese users are affordable at an average of just $0.29 during chunyun

If China is on your mind, don’t miss out on advertising

during Chinese New Year

Read AppFlood’s full report:  

China’s  app  download  rush    kicks  off  the  Chinese  New  Year  

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