YOUR SUPER

EASY GUIDE TO

tumblr.Instructions for operation & handling

PRESENTS

WHAT IS TUMBLR?Tumblr is a social blogging platform that allows users to easily share text, images, video, links, quotes, and audio by posting content to a customized short-form blog (called a tumbleblog).

Similar to other social media channels such as Facebook and Twitter, Tumblr allows users to easily find and follow other people and repost interesting content.

A FEW NUMBERS

•30,000 new users a day

•40 million visitors per month

•Tumblr is one of the fastest growing social networks.

1.9B

1.6B

1.3B

1.1B

0.8B

Monthly Global Page-Views: 3/6/10 - 9/1/10

Tumblr Blog Network: ●GLOBAL 1.8B Max: 1.8B, 9/1/10

Like Facebook and Twitter, Tumblr provides a social outlet to extend a brand or company voice, engage with consumers and build long-term relationships with individuals important to your business.

Unlike Facebook and Twitter, Tumblr is an open-ended platform. It allows users full control to express their thoughts and share their content without limitations. Tumblr users can use words and multimedia, and aren’t contained within the parameters of a character limit or update box.

WHY USE TUMBLR

BRAND AUDIENCE

Creating a Tumblr blog is simple and requires no technical knowledge. A new user can be up and tumbling in a matter of minutes.

SETTING UP YOUR TUMBLR

Tumblr provides an extensive, easy-to-use customization platform including 500+ themes, all of which can be completely personalized.

Most themes are free but you can buy or even design your own stylized template to create a totally branded environment.

THEMES

GET CREATIVE

Comedy Central is curating content about the comedy world at large.

Foursquare is providing advice on how to better enjoy its product.

Busted Tees is posting new designs and exclusive deals.

Sesame Street is celebrating some of their classic moments.

Here are a few examples of how some popular brands are already using Tumblr to grow their audience…

The bar at the top of the dashboard shows all of the posting options. There are seven pre-formatted blog post types: text, photos, quote, link, chat, audio, and video. Once you have found something interesting to share, select your desired format, add a comment or link and you’re done!

The cross in the top right corner of any Tumblr blog allows you to start following that user. Once you are following someone, their posts will automatically feed into your dashboard. Each post will have two buttons, a heart and a reblog symbol. These allow you to post a specific entry to your blog, while giving credit to the original blogger.

GET TO KNOW THE DASHBOARD

POST ON THE GOBookmarklet lets you post things from anywhere on the Web. Just drag and drop the Tumblr bookmark into the tool bar of your web browser.

You can also post from your phone thanks to Tumblr’s mobile apps available for the iPhone, Android and Blackberry.

MAKING FRIENDSJust like any other social network Tumblr can be utilized to connect with and engage your consumers. So spend some time thinking about how you can use Tumblr to provide value to your audience.

To get the most out of your community you have to participate in the conversation. Ask questions, respond to comments and take note of what content your followers like the best.

You can gain exposure by listing your Tumblr blog in the official directory. This can be done one of two ways. Either ask your followers to recommend you on Tumblr Tuesday or if you’re looking for lots of new followers, you can pay to feature your blog in the directory.

By far the best way to get noticed is by sharing unique content. Followers on Tumblr can re-post your content onto their blog, spreading your message and getting your brand in front of new people via a trusted source.

Although Tumblr has been around since 2007, during the last year it has benefited from a surge in popularity thanks in part to large brands and companies who have joined the service.

Tumblr has caught the interest of a number of the major news publishers. From The New Yorker to The Huffington Post, media outlets are embracing micro-blogging as a way to: highlight graphic content, take a more conversa-tional tone, enable readers to become co-creators and spread content to a new readers.

News sites like Newsweek are using Tumblr to share content that isn’t featured on their main site, while the Today Show has found that Tumblr allows them to add more personality to their online brand.

Tumblr provides an opportunity for brands to join in the conversations that their consumers are having and contribute useful information (which is not necessarily always about them).

Clothing brand Ann Taylor Loft incorporates images of the things that inspire them as well as practical styling tips. Diaper manufacturer Huggies curates the best baby memes from the web to give parents some comic relief. For both brands Tumblr offers a new way of creating a web of influence, driving traffic and awareness, and engaging their audience.

MEDIA COMPANIES

CONSUMER BRANDS

HOW ARE BUSINESSES USING TUMBLR?

UTiLize TUmBLr-FrieNdLY CoNTeNT

Just like on other social media sites, pictures, video and short quotes are much more likely to get shared than an essay. And trust us, you want your content to be passed along!

doN’T ForgeT YoUr BrANd

Although we advise against using your Tumblr as a direct sales channel, it’s fine to reward your readers with discounts or promotions. Build brand recogni-tion by creating a unique theme, customize your URL and where possible link to your main site.

Mix iT uP

Don’t just repost content from your facebook page, twitter feed, YouTube channel or blog. Occasional cross posting is fine but Tumblr should be used to display content that you wouldn’t be able to share as effectively elsewhere.

iNTerACT

Tumblr is a social network so remember to engage your readers. Follow, like or reblog to build discussions around your posts and your brand.

Pick an area of inTeresT

It’s important that you create and curate content with your consumer/customer in mind. Definie a specific topic or structure that will allow your brand to establish a voice and become an influencer.

5 QUICK TIPS

THANK YOU

Want to learn how Antler can help your company make the most out of Tumblr and other social media channels, then give us a shout.www.antleragency.com

www.tumblr.comSign up for tumblr today!

Interested in digging deeper on Tumblr? Check out this post on The Antler Blog.