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By Meredith Grimm
What do you think of when you hear the name Anheuser-‐Busch?
Super Bowl ads Sponsorships
It’s time to expand in the digital
marketing arena.
Age-‐Restricted Audience Tech-‐savvy Mobile users
Google Analytics Facebook Presence
Beer in the palm of your hand, but less sticky. Mobile Engagement
“Me Time”
Commercials Sports Clips and Statistics
Insider Information Social Media platforms Making the brands accessible
Partnerships with: YouTube Sports Teams Facebook Local Bars
Cross promotion Use of new media through “traditional” means
$100 million total Budweiser efforts Bud Light efforts
Multi-‐Faceted Campaigns At least 40 hours a week
Great brands need great marketing. Comprehensive marketing effort. Direct access to consumers. Engagement can be better than money.