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ScorewithData
Experience the power of IBM Analytics applied to India’s most celebrated sport. And your brand.
SCORE WITH DATA?
The pitch is open.Are you ready to
Unique Cricket Insights powered by IBM Analyticsand Cloud capabilities for the 2015 ODI World Cup
Score with Data
1.2billion fans
40
122 Prayers in
languages
years of ODI WC history
2015ODI WORLD CUP
LOADS OF DATA TO BE ANALYSED!
ALL THIS MEANS...
Innings
TossCenturies
Strike rate
Maidens
Wickets
Runs
to make and breakRecords
OneGame
Fed into Insights Engine powered by IBM Analytics
To create compelling insights on players & team performances
Compiled insights from social chatter around Cricket ODI World Cup
With real-time data visualisation shared on social media on a day-to-day basis
Triggering meaningful and relevant conversations across the country
Insights Engine
Data to Talk-of-the-Town
Gathered data generated by Wisden India
Behind the Scenes
Rave Technology
Visualised the insight for fan consumption
Impact score of a team
and its players on
a per match basis
Insightsgenerated
IMPACT INDEX engine hosted onSoftLayerCognos Adopted the
process
Applied the cognitive way of doing data mining, calculation and
correlation
1Measuring the impact of players & teams
5 Data Points for every impact number Historical data of every ODI played since 1877
Behind the Scenes 2
Cloudant Bluemix
Crawled Twitter for specific and relevant hashtags to cover moments from the match
Automated the process of getting tweets from Twitter and generated much talked-about moments for every match
Core Engine developed to identify events from Twitter feed
3,000,000 tweets processed in 10-minute intervals on an average two-match day
Making events out of moments
Insightsgenerated
Most favored time for discussions on
social media
Most talked about topics after
every match
Behind the Scenes 3
Performed fine grained temporal analytics around events (like boundaries, sixers & wickets)
Extracted social insights in real-time
Text Analytics and Natural Language
Processing
Data Curation and Integration capabilities
Analysing Social Media Sentiments15,000,000 social media postsper day were analysed
Scrutinised large social content, and mimicked human cognition and learning behaviour to calculate outcomes
Examined sentiments across different entities and identified trending topics
Cognitive Analytics
Social Media Analytics
Insightsgenerated
...and more!
Topbrandsbuzzing
Topthree
wickets
Topthree
batsmen
On Social Media
9,100,000reach
Software developers
Engineers
Senior managers
Sales and Marketingprofessionals
On Digital Media
Profiling Score with Data’sTop Twitter Followers:
The final scorecardfor Score with Data
@Sanjay_TripathySanjay Tripathy,
SVP Marketing at HDFC LIFE
@IrelandcricketOfficial Twitter Account of Cricket Ireland
@HDFCLIFEHDFC Life Insurance Policy
Lighthouse InsightsIndia Tech OnlineCricket Fresh.inBest Media Info
In the spotlight on:
Prominent Twitter Users who engaged with us:
Sales and Marketingprofessionals
Discover thePotential ofIBM Analyticsfor Your Brand
IBM Analytics can help businesses across industriesmake data-driven decision making to:
Increasespeed &revenues
Alignwith
strategy
Realisecost-
efficiency
Synchronisestrategy
Improvequality,
relevance &competitiveness
IBM, the IBM logo, ibm.com, Smarter Planet, IBM Social Sentiment Index and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available onthe Web at www.icm.com/legal/copytrade.shtml. ©International Business Machines Corporation 2015.