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Here's a presentation I created that provides an overview of what's happening with the social media landscape, some of the key players and the interesting trends. It offers updates on the number of users for some of the popular social media services, and includes some information about social media use in Canada.
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What’s Up with Social Media?
June 2013
Social Medi
aMarketing
PR Digital
In-House
It’s a Level Playing Field
• Social media monitoring • Having a social media presence• Publishing and sharing content
……..they’re all table stakes.
Brands using social media Social media is important for my business
• Brands need to be creative
• Brands need to be creative
• Brands need to be engaged
• Brands need to be creative
• Brands need to be engaged
• Brands need to think out of the box
• Brands need to be creative• Brands need to be engaged• They need to think out of
the box• They need to stay
committed money to stay relevant and competitive
The Social Media Landscape
665M daily users,1.1 billion monthly active users
288M monthly active users, 500 million registered accounts
1 billion active monthly visitors, 6 billion hours of video watched a month
359M monthly active users
200M+ users, 64% of outside U.S.
48.7M users, 2.5 billion pageviews
117M unique visitors, 5 billion pageviews a month
• Facebook remains the most popular social network: 63% of Internet users and 93% of social media users said they’re on Facebook.
• 20% of Internet users are on Twitter• 18% of Internet users are on LinkedIn• 63% social media users read
Facebook posts, tweets and/or LinkedIn updates every day.
Source: Media Technology Monitor
Source: Trifunk Media
Benefits?
• SEO• Content distribution• Google Hangouts to do real-time virtual
meetings, do presentations, brainstorm• Create circles for target audiences (e.g.
influencers, analysts, bloggers, reporters)
100M active users
Total number of photos posted: 4B
Average number of daily users: 7.3M
Number of photos posted daily: 40M
1.06M subscribers
673,000 subscribers
838,000 subscribers
1.36M subscribers
$1-billion snaps up Instagram for $1-billion
Yahoo buys Tumblr for $1.1-billion
Deals, Tinkering & ROI
Money Talks“On Tumblr, there’s a number of different places where we think we can monetize in a way that is meaningful and really additive to the user experience. – Marissa Mayer, Yahoo
“The advertising business is going extremely well for us. Brand advertisers, TV partners, sportswear company say 13x more effective ad deal with us than any other online ad spends. If you RT their tweets, people get discounts. Works well. Cadbury saw a 20% brand lift on Twitter ads. Oreo 10% more product sales.- Dick Costelo, Twitter
‘‘We aspire to have ads, to show ads that improve the content experience over time. And if we continue making progress on this, then one day we can get there.’’- Mark Zuckberg
