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Ensuring Successful Order Management
Implementation
Presented By:
Ruth Minj, GM Perficient Inc. IBM Industry
Solution
Jas Singh, Architect Urban Outfitters
2
Urban Outfitters, A Carefully Crafted Journey
Maximize OMS ROI -Crawl, Walk and Run
Business and IT Partnership
Learnings
About Perficient Inc.
3
About
• An Apparel Retailer and
Wholesaler. Founded 1970
• Based in Philadelphia, PA
• Annual Revenue of $3.38B
• Owns compelling and distinct
Lifestyle brands
Urban Outfitters
Anthropologie
BHLDN
Free People
Terrain
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U r b a n O u t f i t t e r s238 Store, .COM, Catalog, Mobile, 1600 partner stores
across US, Canada, Europe, Asia Pac
ANTHROPOLOGIE204 Store, .com, Catalog in US, Canada, UK
Free People102 Store, .COM, Catalog, 1500+ boutiques, Dept. Stores in
US, China
terrain2 Store, .com
BHLDN8 Store, .com, Pop-ups with Anthropologie
The Urban Family
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Global Expansion
Launch New
Brands
Unified Channel
Experience
Hyper Growth
Why URBN Launched The Omni-Channel Journey
Resulted In
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URBN Omni-Channel Capabilities
Omni-Channel Capabilities Urbn Anthropologie Free People Terrain BHLDN
Web Inventory Visibility
Ship To Home
BOPUS
Ship From Store
Return to Store
Order in Store, STH
Return to DC
Return to Store
Visibility to Store Inventory
Vendor Direct/Drop Ship
Marketplace
Sell on Marketplace
International
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2010 – OMS Foundation
2011
• Q1 - SOM and POS integration for FreePeople.com
• Q2 - Launch OMS for Urban and Anthro
• Q3 - SOM for Urban and Anthro in US and EU stores
• Q4 - OMS for BHLDN & Terrain
2012
• Q1 - BOPUS for UK.
• Q2 - DTC in UK for Urban & Anthro
• Q3 - SOM for 3 brands for International stores
2013
• Q1 - Web, Store Return for WithoutWalls.com
• Q2 - COM in Chinese for Free People.
• Q3 - Asia & UK launch of Anthro, Urban
• Q4 - Marketplace in UK (Anthro joined Galleries Lafayette)
2014
• Q2 - Move towards cloud based payment
2015
• Q2 - Drop Ship from Urban.com
• Q3 - OMS for FreePeople.com & 3rdMark.com
• Pricing and Promotions
Story of Multi Brands, Multi Countries, Multi Channels
Replaced Ecometry
Foundation OMS, Inventory.,
COM, SOM, DC Returns for
Urban & Anthropologie
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International Orders
implemented in 3 months.
Disaster recovery implemented in 3
months. Being used in hot-warm
configuration
Upgraded from 8.5 to 9.2.1 with 2 months effort with
no downtime.
On boarded Withoutwalls.com
in 3 months
Implemented FP China, including COM in Chinese in a period of 4
months.
Process over 50K orders an hour
Full Inv. sync of 1.2 million SKUs in less than 30
min
Achievements = Return On Investments
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How did Urban Prepare For OMS Journey
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Learnings
Obtain Executive Sponsorship
Begin
training/tiring
before
implementingClearly identify
business &
software
requirements
Define business
objectives for
ImplementationAlign processes
across departments and document a
base line process
Build change
management
procedures
Build A Roadmap
Establish
collaboration
between Business
and IT teams
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Omni-Channel is no longer a buzz word.It’s an experience expected by today’s customers.
Omni-Channel continues to be the Major Enterprise-WideInitiative with deep impacts to Business Processes,Organizational Behavior. and IT Systems.
Despite challenges of becoming Omni-Channel, the potentialcreates strategic advantage and an IT infrastructure flexible toprovide years of growth to changing business strategy
1
2
3
Wh
y O
mn
i-C
han
nel
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Perficient engagement began in 2011, stabilizing production environment, performance & scalability
Perficient’s participation has been very tightly integrated into the development plan.• Average team size - 2 on-site and 2 off-shore
Parallel projects (2 to 5) release per quarter with a lean and efficient team
Mixed on-site, off-shore resources who buddy up and take individual deliverables and accountability
Identify the right skills needed on-site and off-shore to support the projects
Continuity of resources who understand customer’s environment, development process and business culture.
Quickly respond to changes. Collaborate with partner when the plan or focus changes.
Su
ccess
Wit
h R
igh
t V
en
do
r P
artn
er
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Dedicated solution practices, such as Commerce,
Sterling, XD, Analytics, Integration, Managed Services
Multiple vendor/industry; Alliance partnership with
major technology vendors
~900 Company-wide clients
~300 CM clients
~90% Repeat business
Offices in USA, Europe, China, India
Global Delivery Centers
~25 Local offices in USA (all major cities)
Our national consumer markets practice works
with Fortune 1000 retail and consumer products
companies to deliver strategic, innovative and
intelligent solutions that bring digital marketing,
social, collaboration, and customer care
experiences to our clients to move the consumer
at all points along the Shopper’s Journey.
Why Perficient?• 300+ Fortune 1000 CP & Retail Clients
• Broad business and technology expertise
• Deep development capabilities
• Dedicated team of industry experts
• Nationwide consulting practice footprint
• Gartner 2014 E-Commerce Service Provider
About Perficient Inc.
Founded in 1997 over 3000 Perficient consultants
~$480,000,000 Annual revenue
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SELECT RETAIL CLIENTS
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Cen
tric
Str
ategy
–C
on
nect
ed
Co
nsu
mer
Digital Marketing
Social and
Collaboration
Experience Design
Commerce
Supply Chain
Social Enterprise
Analytics
Big Data
Enterprise
Integration
Ideation
Health Check
Solution Blueprint
Revenue growth and market share: Engaging and moving consumers at all points along the Shopper’s Journey, from awareness to
purchase, through use.
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INDUSTRIES Healthcare
Financial Services
Life Sciences
Retail & Consumer Goods
Automotive & Transportation
High Tech
Telecom
Energy & Utilities
Manufacturing
Media & Entertainment
PORTALPortal Frameworks
SearchSecurityWeb AnalyticsWeb Content Management
Social & CollaborationMobilityExperience Design
INTEGRATIONIntegration Frameworks
Cloud ArchitectureReference Architecture
Application IntegrationEnterprise Application IntegrationService Oriented Architecture
Process & Content IntegrationBusiness Process ManagementComplex Event ProcessingRules Engines
DATA & CONTENTBusiness Analytics
Business IntelligencePredictive AnalyticsReporting
Structured Data ManagementData Integration, Quality & GovernanceEnterprise Data WarehouseMaster Data ManagementProduct & Information Management
Unstructured Data ManagementBig DataContent IntelligenceContent Management
Enterprise Search
CUSTOMER EXPERIENCECustomer 360
Multi Channel EnablementRelationship ManagementSocial Engagement
CommerceMarketing Strategy ImplementationOrder ManagementSupply Chain ManagementService & SupportManaged Hosting
Sales & Service SupportCustomer Service, Sales Force Automation
Experience DesignStrategic Roadmaps & Envision Workshops User Research & Metrics AnalysisCreative & Interaction DesignCustom & Responsive UI Development
Digital MarketingSearch Engine MarketingOnline AdvertisingContent StrategyConversion Optimization
Management ConsultingBUSINESS OPERATIONSCorporate Performance Management
Budgeting, Forecasting & PlanningBusiness Analysis & Predictive Analytics
Enterprise Business SolutionsOracle EBSVertex Tax Solutions
Human Resource SolutionsEmployee Portals Human Resource ManagementTalent Management
Enterprise Social PlatformsSocial StrategyLync Unified CommunicationsOffice 365
Management Consulting
OUR SOLUTIONS PORTFOLIO
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Name: Ruth Minj
Title: General Manager
Company: Perficient
Email: [email protected]
Name: Subroto Majumdar
Title: Director
Company: Perficient
Email : [email protected]
CONTACTS
