From IT Intelligence to Business Intelligence :

Succeding in the last mile of BI together with –

and not only for – the Lines of Business

Jean-Michel Franco – Solutions Director

www.twitter.com/jmichel_franco

Jean-michel.franco@businessdecision.com

IT : From process centric to Information Centric. The case of

smart metering

«Linky, alone, doesn’t generate eco-

efficiency. But if it used to inform

consumers, it would generate from 5 to

15% in terms of economies».

2

IT as we want it as a customer

« Today, Linky is mostly useful for EDF;

the energy supplier. They will be able to

get the measures from the energy meter

remotely, thereby drastically reducing

time and travel costs. »

IT as we know it

Lesson learned across industries : Prepare to

deliver « intelligence » to survive in the « as a service » economy

High Tech Banking

Utilities Aerospace Public sector

From your retail

bank…

…to your

trusted advisor

for personal finance

management

From MP3 reader…

…to your persona-

lised music select-

ion

From Megawatts…

…to Negawatts

From your

helicopter provider…

…to your supllier

of hours of flights

From sports apparels…

…to your digital

coach

From traditional

Public service…

…to on demand

service for the

citizen

3

Consumer

Goods

Business Intelligence has to be rebooted in order to face those

new challenges

• 54% entreprises already use BI (Forrester)

• 10% of the IT budget is fully

dedicated to BI (Gartner)

• 28% of employees have access to

BI (Gartner)

• 15 % : market for BO solutions grew by

15% in 2009, during the economic turmoil

(Forrester)

• 35% of large enterprise won’t adapt to 2015 economic conditions, due to lackl

of investments to an enterprise wide

Information infrastructure and to the

absence of analytic culture (Gartner)

4

BI as we know it

2/10/2011

Occasional user : 70+ %

Advanced users : 30%

5

10/02/2011

6

BI as we believe it should go

Technologies comes with prerequisites, but then organizations

and methodologies are key to make it happen

7

• The gap between business and IT is widening as BI becomes project-critical, severely damaging BI’s ability to deliver on its promises:

• Need for new ways to deliver BI (architecture, technology, organization, governance models). Agile BI is “incremental, iterative, collaborative BI design and operations among cross-functional teams of IT professional and business users.” (*)

• Enterprise BI

• Industrialization

• Shared services

• Consolidation

• Data governance and enrichment

• From information consumer to prosumer

• Personalization

• Time to decision

Business

Point of view

IT

Point of view

Integrated, certified and meta-data driven information as a Service

• Data governance

• Information enrichment

• Information traceability and audit tracks

• Reusability and instanciability of data (Data as a service)

Agile business driven data modeling

• Productized data marts

• Ad hoc data marts

• On the fly information

Empowered prosumers

• Information delivery analysis, and enrichments

• Collaborative Decision Management

• Decision to action

• Planning and forecasting

* Source : J Koebielus

Pro

ject

F

ram

ew

ork

How to deliver agile BI : an approach

8

CRP 1

(Refine &

Create

Content)

Dep

loy

Initialize

App & Data

Security

Initial

Provisioning

Initialize

Content from

Use Cases

Refine

Content &

Deliverables

Refine

Provisioning

Finalize App

& Data

Security

Finalize

Content &

Deliverables

Finalize

Provisioning

TrainingCRP 2

(Refine &

Create

Content)

Pro

ject

I

nit

iali

zati

on

Project Management

Client Business User Team

B&D Analytic Team

Data Provisioning and Infrastructure Teams

A case study : the Sanofi Pasteur story with Agile BI

9

The customer• Sanofi Pasteur , division of Sanofi-Aventis, World leader in human vaccines.

• €3.5 billion revenue, 12500 employees

• Key customer for Business & Decision since 2002

Pain points•Despite solid Data Warehouse foundations, BI is struggling to deliver on its promises

•Risks of businesses moving away from the Enterprise BI environment to develop their own departmental “spreadmarts”

• IT struggling to manage information content need more to get more engagement from the business to control information quality and integration

Solution• New hybrid BI Architecture (SAP+ Qlikview+ Tibco CIM)

• New hybrid BI organizations (departmental + enterprise level layer)

• New agile BI methodologies led by “user” driven prototyping

• Data Governance and MDM initiatives, starting at the BI level, and expanding upstream

The results•Accelerate the Time-to-Value

•High user acceptance (usability, look & feel), Performance, Simplicity…

•Give Autonomy to Business IS (for Mockup)

•More than 18 prototype projects launched in a year (+ 30 % vs previous year)

•5 projects elected for industrialization at the global level