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First day of AFTRS Creating Experiences course - minus the movies from the slideshow
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CreatingExperiences
CreatingExperiences
Terminology
Cross MediaTransmedia
Emerging MediaMulti Platform Content
CreatingExperiences
CreatingExperiences
CreatingExperiences
http://delicious.com/creatingexperiences/http://youtube.com/aftrsfoundation
http://thefoundry.wsClass Hash tag #crex
http://aftrscentral.ning.com
Course Resources
CreatingExperiences
Series of class exercisesGroup work
Pitching and presentation
Major project in Wk 2
Assessment
CreatingExperiences
Emerging Content Formats
Episodic WebDistributed Story
MashUpParticipatory Community
CreatingExperiences
Episodic Web
CreatingExperiences
CreatingExperiences
CreatingExperiences
CreatingExperiences
CreatingExperiences
CreatingExperiences
Distributed Story
CreatingExperiences
CreatingExperiences
Dark Knight
CreatingExperiences
MashUps
CreatingExperiences
CreatingExperiences
CreatingExperiences
Participatory Community
CreatingExperiences
CreatingExperiences
CreatingExperiences
Tomorrow it’s your turnWhat’s Cool and Why?
CreatingExperiences
CreatingExperiences
Fragmentation of audiences
Mass audience Global niche audiences
Hundreds of audiences of millions
Millions of audiences of hundreds *
* Tony Surtees - CEO iPrime
CreatingExperiences
CreatingExperiences
CreatingExperiences
First published 1989 First published 1999
CreatingExperiences
Psychographics
CreatingExperiences
Psychographics
interests, activities, opinionsattitudes, interests, lifestyles
vs
Demographics (age, gender)
CreatingExperiences
Experience Design
CreatingExperiences
Everything we create is an experience
CreatingExperiences
Successful experiences are meaningful
CreatingExperiences
CreatingExperiences
Audience• Darren (28) and Kylie (23),
aspirational suburban couple, Mount
Druit, NSW
• Melinda (43), executive single
woman, Paddington, NSW
• Jayden (8), lives with parents and
two siblings, soccer and sci-fi mad,
Kensington, SA
• Trudy (62) and Dave (64), ‘silver
surfer’ middle class couple, well
educated, Cottesloe, WA
• Bethany (12), lives with single
Mum, goth, Toowong, QLD
Format• Episodic Web
• Distributed Story
• MashUp
• Participatory Community
Property• Outback Travel
• Share House
• Dance Life
• Young Entrepeneur
• Fashion Plate
• Music DIY
• Political Satire
