Adobe MAX - WEM: 10 Whirlwind demos

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

@davidnueschelerWEM: 10 Whirlwind Demos

©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 2

David NueschelerJSR-170 Spec [email protected]

David Nuescheler Chief Technology [email protected]


David NueschelerJackrabbit Committer / [email protected]

David NueschelerJSR-170 Spec [email protected]


David NueschelerTC Member / CMIS-JCR [email protected] NueschelerJackrabbit Committer / [email protected]


DA

VID

NU

ESCH

ELER

VP,

CTO

CEM

Dig

ital E

nter

prise

Sol

utio

ns

Ado

beBa

rfues

serp

latz

640

01 B

asel

T +

41 6

1 22

6 98

98

F +

41 6

1 22

6 98

97

uncl

ed@

adob

e.co

m

David NueschelerTC Member / CMIS-JCR [email protected]


DAVID NUESCHELERVP, CTO CEMDigital Enterprise Solutions

AdobeBarfuesserplatz 64001 BaselT +41 61 226 98 98F +41 61 226 98 [email protected]


110 Whirlwind Demos

2 3

7

WEM INTRO

TOPTEN

ROADMAPVISION


110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION


Adobe WEM Customers

9


Roy Fielding / Principal Scientist

10

ApacheWebServer

ApacheSoftware

Foundation RESTApacheLicense HTTP URL

Roy T. Fielding


Industry Standards: JCR

11

170

283


JCR Adoption


Free your content

13

proprietarysilos:Liabilitiesopen standard

repositories:Assets


CMOBUSINESS

CIOIT

25%25%

25% 25%

Authors

BusinessOwner

Developer

Systems

AC

BD

14

Stakeholders


ONE YEARa!er joining Adobe

15


One Adobe. One Solution.

16

AdobeCreative

Suite

AdobeFlash & PDF

Runtimes

AdobeWeb

ExperienceManagement

AdobeOnline

MarketingSuite


WEM Technology Landscape

17

BPM

WCM

DOCGEN

FORMS

RIACOLLAB

DATASERVICESDAM

ADOBE ONLINEMARKETING SUITE

Powered by Omniture

ADOBE CREATIVE SUITE

ENTERPRISE BACKEND

ERP CRM ECM RDBMSLDAP HR CUSTOM

WEM

ANY CLIENT


110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION


110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION

TOP TENFAVS.

INSTALLNOW


Installation. Double-Click.

22

1 2 3

download double-click


Lowering the Bar.

“...but you install only once.”

23


Lowering the Bar.

24

eval-servermy laptop dev2dev1

integrationquality assurance

productionpublish

productionauthor

having funat home with cq

cleaninstall to reproduce

an issuepacking my

own appcq5 includingcustom app


Lowering the Bar.

25

QuickstatR

technologyeval-servermy laptop dev2dev1

integrationquality assurance

productionpublish

productionauthor

having funat home with cq

cleaninstall to reproduce

an issuepacking my

own appcq5 includingcustom app


DEMO

SIMPLYSIMPLE


DEMO

DIGITALASSETS


Seamless integration...

30


DEMO

ADOBEOMS


SiteCatalyst / Insight Integration (Props, Evars & Events)

33

EvarsPropsEvents


Test&Target Integration (MBox)

34

setupmboxcreate offers

managecampaigns


DEMO

FORGIVE ME


Finally...

37

[nobody is perfect.]


DEMO

CONTEXTRULES


Context rules...

40

Harmonized Pro!leSocial Network Information

CRM Data

Immediate Page contextLanguage, Nav Depth

Preferences, Collaborative Filtering, Interests ClickStream Cloud

Very “Current” Environment

Activity Stream InformationEvents from SiteCatalyst

Resolved Segments“Insights”

Simulate. Experiment. Visualize. Extend.Immediate, Scalable, Client-Sided*


Context rules even more...

41


DEMO

MYSITE


ProjectSetup

Legacy orHTML Design

"e problem.


DEMO

PACKAGESHARE


Package Share

+600packages

47


DEMO

MOBILEWEB


"e bad news...

UserAgent: nokia6170colors: 65536fall_back: nokia_generic_series40_dp20j2me_amr: TRUEj2me_cldc_1_1: TRUEj2me_h263: TRUEj2me_mpeg4: TRUEj2me_screen_height: 160max_data_rate: 200max_deck_size: 4194304max_image_height: 115max_image_width: 122mms_3gpp: TRUEmms_max_height: 480mms_max_size: 100000

mms_max_width: 640mms_mp4: TRUEmms_vcalendar: TRUEmms_video: TRUEmodel_name: 6170mp3: TRUEphysical_screen_height: 40physical_screen_width: 32playback_3gpp: TRUEplayback_acodec_amr: nbplayback_mp4: TRUEplayback_vcodec_h263_0: 10resolution_height: 160ringtone_amr: TRUEringtone_mp3: TRUE

ringtone_voices: 40streaming_3gpp: TRUEstreaming_real_media: nonestreaming_video: TRUEstreaming_video_acodec_amr: TRUEuaprof: http://nds1.nds.nokia.com/uap....user_agent: Nokia6170video: TRUEvideo_3gpp: TRUEvideo_3gpp2: FALSEvideo_max_height: 96video_max_width: 128video_mp4: TRUEvideo_preferred_height: 96video_preferred_width: 128

Detecting

Devices(...and counting)

50


Device Groups

Feature Phone Smart Phone Touch Phone extensible

51

1 2 3


DEMO

MOBILEAPPS


Web: 1995

Webmaster Businessdaysword fileshtml websites

54


Apps: 2011

Webmaster Businessdaysword fileshtml websitespptapps well...

App Developer

+ uncertainty(third party review process)

55


publish and sync apps

Manage Apps...

everything is content

56


Application composition and management

57


DEMO

MANAGECLOUD


WEM loves the cloud

60

WEMFor Production - 100% Cloud or

Hybrid On-Premises / Cloud Cluster

For Demos, Trials, POCsFor

Development and Test


Adobe Cloud Manager

61


DEMO


110 Whirlwind Demos

2 3

WEM INTRO

TOPTEN

ROADMAPVISION


110 Whirlwind Demos

2 3

WEM INTRO

ROADMAPVISION

TOPTEN


Future Enterprise Trends

65

Social First*(every user is a contributor and has a social graph)

*context is a !rst-class citizen, everybody is a contributor.

Mobile First*(always keep desktop in mind)

*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.

Cloud First*(always keep on-prem in mind)

*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.


∞Creative Marketing Work#ow

66

CREATE

MANAGE

CONCEPT

DELIVER

ANALYZE

OPTIMIZE

DESIGN


WEM Technology Landscape

67

BPM

WCM

DOCGEN

FORMS

RIACOLLAB

DATASERVICESDAM

ADOBE ONLINEMARKETING SUITE

Powered by Omniture

ADOBE CREATIVE SUITE

ENTERPRISE BACKEND

ERP CRM ECM RDBMSLDAP HR CUSTOM

WEM

ANY CLIENT


More Detail...

68

VISIT THEADOBE BOOTH

©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.