Rand Fishkin, CEO & Co-founder, SEOmoz | July 2011

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Some of Rand’s Favorite Tools(and how I use ‘em)

Great blog post on the new attribution modeling in Google Analytics here: http://cutroni.com/blog/2011/04/14/google-analytics-multi-channel-funnels/

Google Analytics’ New Multi-Channel Attribution Tracking

If you track these 3 metrics along with your rankings for a variety of keywords, you’ll never wonder why/how your search traffic is up or down. Screenshots above via http://pro.seomoz.org

3 SEO Metrics for Understanding

Progress / Setbacks

http://sharedcount.com does just what it promises

Super Simple Social Metrics Counts

http://min.us keeps track of all the images I share, loads fast and tracks views, plus the interface is very clean and simple.

Sharing + Hosting Images w/ Min.us

Survey Monkey is inexpensive, scalable and accurate. It’s less beautiful than other platforms, but far more flexible – http://www.surveymonkey.com

Survey Monkey for Content Creation

http://www.mailchimp.com is perfect for most small-medium businesses, but once you get over 100K susbcribers, it doesn’t work quite as well. Great analytics, deliverability + reporting, though!

MailChimp’s Subscription Service

http://trunk.ly keeps track of all the links I share on Facebook/Twitter/my Blog/etc. without any effort on my part. It then builds a searchable index so I never forget/lose a link.

Trunk.ly to Never Forget My Links

Place Facebook’s Insights widget on your website + see demographic data about your site’s visitors, just like you can w/ your Facebook fans. http://www.facebook.com/insights. Learn more about Insights here - http://www.seomoz.org/blog/4-facebook-marketing-tactics-you-might-not-know-about

Facebook Insights

You can find developer info for how to add FB comments here: http://developers.facebook.com/docs/reference/plugins/comments/

Facebook Comments

Comments left here appear on Facebook + replies to those are posted here!

http://disqus.com has a very cool feature that alerts you via a tweet whenever someone’s mentioned you or replied to you anywhere on the web Disqus powers (approx. 600mil users)

Disqus Comments

Moz’s New SERPs Analysis Tool

I know I’m biased, but it’s really useful for seeing metrics across a set of search results and analyzing what might be making the difference http://www.seomoz.org/keyword-difficulty

New SEOmoz SERPs Analysis Tool

Problem w/ video is it’s hard to measure engagement w/ traditional analytics that show only pageviews. http://www.wistia.com fixes that in an elegant way.

Wistia Video Analytics

If you use shortened URLs on Facebook + Twitter, http://bit.ly can help track and segment out the portion of the traffic that’s direct vs. referral (but hidden due to desktop/mobile apps)

Bit.ly PRO Enterprise for Short URL Tracking

A terrific tool to research high-value targets on Twitter: http://followerwonk.com/

FollowerWonk for Finding Great Tweeters

These folks have tons of followers; we should connect with them!

It’s basically FollowerWonk for Google+, only you can’t sort by followed http://www.findpeopleonplus.com

Find People on Google Plus

See who links to who on the web, and how important those links are via http://www.opensiteexplorer.org

Open Site Explorer for Link Research

Using http://getlisted.org, I can see which local data sources may not have my business included (or may have inaccurate information). Fixing/including can help w/ local rankings + traffic.

GetListed for Local Coverage

Find the local listings that don’t yet include your business: http://www.whitespark.ca/local-citation-finder

Ontolo/Whitespark for Local Citations

Via http://feedburner.com – though it hasn’t been updated in a long time, it’s still the best free software for monitoring feed activity and growth.

Feedburner for Feed Tracking

Using http://www.google.com/alerts, I can set up daily email notifications of word mentions. http://www.seomoz.org/labs offers several options to track fresh web notifications as well.

Google Alerts / Blogscape for Brand Tracking

http://www.summify.com sends me a daily digest of the most tweeted/shared things from the people I follow. Oftentimes, it’s really useful stuff that I’m glad not to miss.

Summify for Content Discovery

Firefox 4 compatible, the Mozbar - http://www.seomoz.org/seo-toolbar - combines nearly every feature I’ve ever wanted in a toolbar into one (and it has a pretty aesthetic, which I appreciate)

MozBar for Surfing Like an SEO PRO

http://www.wistia.com not only has great analytics on videos, but also automatically creates video XML sitemaps so Google can show our rich snippets for video directly in the SERPs.

Wistia for Video XML Sitemaps(and everything else video, too)

Using http://unbounce.com/ allows us to create hosted versions of landing pages to test without needing to bug our dev/engineering team.

Unbounce for Landing Pages

Q+A

Rand on the Web

• Twitter: @randfish

• Blog: www.seomoz.org/blog

• Email: rand@seomoz.org

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