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Keynote at Where Conference, April 3, 2012 by Charlene Li. Description: Our personal devices provide endless streams of data set in context of who we are, where we are, who we know, and what we do. But what can we realistically expect the future to look like, and how soon will it be before it gets here? The key is to understand what new opportunities are unleashed through the combination of these different contextual data – and overlay what is probably given business model, social, technology, and political constraints. We’ll also look at what this brave new world means in terms of actions you must take today.
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A Brave New World Providing Context for What is Possible and Probable
Charlene LiAltimeter GroupApril 3, 2012@charleneli
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© 2012 Altimeter Group
iPhone Debut
Jan 2007
Facebook Platform
May 2007
Facebook ConnectJuly 2008
iPhone App Store
July 2008
Nexus One Android DebutJanuary 2010
iPad DebutApril 2010
Facebook Timeline
Sept 2011
How Time Flies2
© 2012 Altimeter Group© 2012 Altimeter Group
The Dynamic Customer Journey
© 2012 Altimeter Group
The connected customer sees the world differently, uniting the online and offline world for others to see & experience
© 2012 Altimeter Group
In one year, registered users increased 76%, online sales
increased 130%
Tesco installed QR-enabled virtual stores in subways
© 2012 Altimeter Group
RFID enables social interactions
© 2012 Altimeter Group
How well do you know your customers?
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25-55 years old, married, kids, working, graduate degree, travels a lot
© 2012 Altimeter Group
What the future will bring8
I walk into my local grocery store
© 2012 Altimeter Group
The store knows it’s me9
• Social check-ins (Four Square, Yelp, Facebook Places)• Near Field Communications
© 2012 Altimeter Group
I get coupons to use right away10
Coupons sent based on shopping listToday
© 2012 Altimeter Group
And get directed to my product11
Future: in-store GPS maps my routeToday
© 2012 Altimeter Group© 2012 Altimeter Group
The Sentient World
© 2012 Altimeter Group
Devices and apps are getting smarter
13
My Fitbit
Pace adjusted for time not moving
© 2012 Altimeter Group
My smartphone needs to get smarter
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Who do I talk with mostRespond to quicklyOr ignore completely
Prioritize my contacts based on behavior
Add travel time based on my locations
© 2012 Altimeter Group
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© 2012 Altimeter Group
Image by iandavid used with Attribution as directed by Creative Commons http://www.flickr.com/photos/iandavid/3532086917
© 2012 Altimeter Group
Adaptive Organizations
© 2012 Altimeter Group
B2B & Enterprise Apps Change Work 17
GE’s MyEngine AppYammer Mobile
Box OneCloud
© 2012 Altimeter Group
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Enterprise Social Networks Provide Context
Consider how the entire workforce will access ESNs
© 2012 Altimeter Group
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Enterprise Mobility Takes Various FormsCorporate Information
Access
Complex Computing
Field Collaboration
Goal: On the go access to
common information.
Goal: Gathering,
collection and collaboration of
information gathered in the
field.
Goal: Access to a full
computing experience, from
anywhere.
© 2012 Altimeter Group© 2012 Altimeter Group
How to Prepare
© 2012 Altimeter Group
Awareness
1. Formulation
Consideration
Evaluation
Purchase2. Pre-Commerce
4. Post-Commerce
Experience
Loyalty
3. Commerce
Bond
Influence Loop
Map out the Customer Journey
© 2012 Altimeter Group
Beware the Big Data Elephant22
Everyone touching “Big Data” will
describe it differently
Start by asking the right questions first
© 2012 Altimeter Group
23
Establish your Enterprise Mobile Control Plane
Mobile Workforce
TechnologyGovernanceBusiness Case
Control Plane
© 2012 Altimeter Group
Charlene Li
charleneli.com/blog
Twitter: charleneli
For slides, send an email to
For more information & to buy the
book
visit open-leadership.com
© 2011 Altimeter Group
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