8 Steps to Building A

Profitable SEO Strategy

Grow your Revenue with SEO

Step 1: Establish Your Goals

Have a clear goal you wish to accomplish with your SEO campaign. For most businesses that

is generating more revenue or leads.

For example: Increase leads being generated from non branded keywords by 30% over the

next 6 months.

Step 2: Track Performance with KPI’s

After you have your goals setup, it’s

important to establish key performance

indicators (KPI’s)

KPI’s are how you will track your

performance when it comes to achieving

your goals.

Examples of KPI’s

Return on Investment

Keyword Ranking

Click-Through Rate

Goal Conversion Rate

Search Impressions

Backlinks

Step 3: Revenue Focused

For most businesses generating more revenue is the end result of their marketing efforts. Why

should SEO be any different?

Envision SEO as a revenue driver and not only a means to generate more traffic.

Step 4: Understand Sales Funnel

Understanding your sales funnel for you

business is an important element to

understand about your business.

This will allow you to see how much potential

revenue you can generate by achieving

higher rankings for certain keywords.

What you should know

Visitor to Lead Rate

Raw Lead to Qualified Rate

Lead to Sale Rate

Average Sale Price

Step 4: Calculate Missed Revenue

To calculate missed revenue I start by

researching relevant keywords for my client. I

do this in 3 phases:

Converting Organic Keywords

Converting Paid Keywords

New Keywords Likely to Convert

Step 5: Converting Keywords

When working with a new client. The first place I like to start is with their analytics. This allows

me to see keywords already generating conversions for their business.

Step 6: Prioritize Keywords

You need to prioritize your keywords based

on your goals. If your goal is to generate

more revenue, then you would start with the

keywords more likely to increase revenue.

This will save time and are more likely to

achieve greater results.

Keywords to look our for

Top Ranking Keywords

Keywords with Biggest ROI

Highly Converting Keywords

Easy To Rank Keywords

Step 7: Keyword Strategy

After prioritizing your keyword list, you have

to create a strategy on improving it’s

performance.

This may include properly optimizing your

pages for keywords, building backlinks, and

other methods.

Steps to Follow

Audit and Optimize Landing Pages

Create New Landing Pages

Research Competition

Develop Backlink Strategies

Run PPC Campaigns

Step 8: Track Performance

One of the most important steps in developing your SEO Strategy is tracking your

performance over time. I do this by measuring each keywords rankings, traffic, conversions,

and other KPI’s for each month.

Stay Focused!

Remember before you begin your next SEO campaign to develop clear goals and KPI’s to

track your performance. Determine which keywords will help you achieve those goals in the

shortest amount of time. Then develop strategies on how to improve each keywords

performance. Make sure to track your performance overtime and make notes of any

changes you’ve made.

As long as you stay focused and have a clear objective your working toward, you will

achieve great results.

Get The Full Strategy! FREE

Make sure to read our blog post “How to

Create A Profitable SEO Strategy for Your

Business”

It goes into much more detail on developing

your SEO strategy and how to find those

profitable keywords.

Read it Here:

seovet.com/profitable-seo-strategy