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8 Lessons From the Hoverboard Craze // Cyril Ebersweiler, HAX [FirstMark's Hardwired]

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HAX ACCELERATORShenzhen - China

HAX BOOSTSan Francisco - USA

HAX FUTURESNew York - USA

3 Programs

The First & Largest Global Hardware Accelerator

3

130+ Startups

#1 Hardware Investor

LIFESTYLE HEALTH ROBOTICS IoT ENABLEMENT

ADVANCED MANUFACTURING

HAX Tracks

60% Americas, 20% Europe, 20% Asia

60% B2C, 40% B2B

ADVANCED MANUFACTURING

LIFESTYLEROBOTICS

“Fitbit trajectory”

“Lego for robotics” “Polaroid” mobile case

Circuit board printer $9 computer

Smart lights Mobile blood testingHEALTH

IoT ENABLEMENT

LIFESTYLE

Sour

ce: H

AX.c

o

8 LESSONS FROM THE HOVERBOARD CRAZE

And it has already fragmented!

HovertraxSegway Ninebot MiniOnewheel Solowheel Z-board

LESSON 1: THE MARKET IS FASTER THAN OUR LANGUAGE

Self-balancing scooter?Hoverboard?Smart scooter? Smart board?

Smart balance wheel?

Protect yourself with science, software or a community

LESSON 2: COMMODITIZATION REACHED LIGHT SPEED

Protecting and commercializing is just as hard

LESSON 3: INVENTING IS ONLY HALF THE BATTLE

1986 2001

15YEARS

15YEARS

2016

Hoverboards benefit from the lack of patent and China’s “network model” of IP

LESSON 4: PUBLIC DOMAIN INVENTION

Sour

ce: G

izm

odo

Was it making tablets or selfie sticks last year?

LESSON 5: SHENZHEN’S SUPPLY CHAIN POWER

“Fun to ride for 5 minutes at a gadget conference, insane to buy” TechCrunch, January 2015 (prices dropped 80% since then)

LESSON 6: HITS ARE HARD TO PREDICT

Importers and customers should do proper due diligence

LESSON 7: BUYERS BEWARE

With this product:- No address - Potential fake components - Certified (CE, FCC) does

not mean safe to ride

Ninebot? Razor? Mark Cuban? 2016 will decide on the winners!

LESSON 8: THE GAME IS STILL ON