Presenter

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Social Media Tactics

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For Nonprofits

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50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #2 © 2010 Blackbaud

If you’re tweeting…

Please use the #bbcsummit hashtag when referencing this session.

#bbcsummit

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #3 © 2010 Blackbaud

Let’s do a Little #bbcsummit Algebra

X + = BUSINESS

CARDX + =

X + = X = YOU!

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #4 © 2010 Blackbaud

So, you’ve got a social media plan, right?

* From Charlene Li and Josh Bernoff's book Groundswell: Winning in a World Transformed by Social Technologies

P = People Who are you trying to engage?O = Objectives What are you trying to achieve?S = Strategies What will it look like when you're done?T = Technologies What are the tools you plan to use?

The P.O.S.T. method* is a great way to develop you social media program.

Today, T is for “Tactics”

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #5 © 2010 Blackbaud

1SOCIAL MEDIA TACTIC

Create a custom Twitter background that reflects your organization's mission and brand.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #6 © 2010 Blackbaud

2SOCIAL MEDIA TACTIC

List the Twitter handles of the staff contributing to your org's feed.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #7 © 2010 Blackbaud

3SOCIAL MEDIA TACTIC

Create a Twitter List of your organization's staff, partners, or supporters.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #8 © 2010 Blackbaud

SOCIAL MEDIA TACTIC

4SOCIAL MEDIA TACTIC

Use Twitaholic.com to connect with the top 50 tweeters in your city.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #9 © 2010 Blackbaud

5SOCIAL MEDIA TACTIC

Monitor your city’s Twitter hashtag for relevant information (#toronto, #YYZ).

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #10 © 2010 Blackbaud

6SOCIAL MEDIA TACTIC

Build real relationships by replying, retweeting, and joining discussions.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #11 © 2010 Blackbaud

7SOCIAL MEDIA TACTIC

Make your tweets retweetable.

Username + 6

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #12 © 2010 Blackbaud

8SOCIAL MEDIA TACTIC

Recruit new staff and volunteers via Twitter.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #13 © 2010 Blackbaud

9SOCIAL MEDIA TACTIC

Monitor your organization's name on search.twitter.com.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #14 © 2010 Blackbaud

10SOCIAL MEDIA TACTIC

Piggyback on Twitter's trending topics if they are related to your cause (#aces)

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #15 © 2010 Blackbaud

11SOCIAL MEDIA TACTIC

Promote an event, campaign, or movement with twitter hashtags (#beatcancer #memorywalk)

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #16 © 2010 Blackbaud

12SOCIAL MEDIA TACTIC

Start, join, and organize conversations on Twitter with hashtags (#nwf #nptech #charitytuesday)

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #17 © 2010 Blackbaud

13SOCIAL MEDIA TACTIC

Save your tweets forever with Twapperkeeper.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #18 © 2010 Blackbaud

14SOCIAL MEDIA TACTIC

Create a fundraising campaign organized with Twitter.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #19 © 2010 Blackbaud

15SOCIAL MEDIA TACTIC

Empower your followers with actionable information in support of your mission.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #20 © 2010 Blackbaud

16SOCIAL MEDIA TACTIC

Organize a petition with act.ly.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #21 © 2010 Blackbaud

17SOCIAL MEDIA TACTIC

Get creative with Twitter avatars with Twibbons.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #22 © 2010 Blackbaud

18SOCIAL MEDIA TACTIC

Organize a Tweetup.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #23 © 2010 Blackbaud

19SOCIAL MEDIA TACTIC

Use Twitpic to share photos.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #24 © 2010 Blackbaud

20SOCIAL MEDIA TACTIC

Track and benchmark key Twitter stats.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #25 © 2010 Blackbaud

21SOCIAL MEDIA TACTIC

Use short URLs to track link performance with bit.ly.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #26 © 2010 Blackbaud

22SOCIAL MEDIA TACTIC

Use Twitalyzer.com to mashup Google Analytics with Twitter visitors.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #27 © 2010 Blackbaud

23SOCIAL MEDIA TACTIC

Reflect your brand on your Facebook page.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #28 © 2010 Blackbaud

24SOCIAL MEDIA TACTIC

Create a landing page for your new visitors.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #29 © 2010 Blackbaud

25SOCIAL MEDIA TACTIC

Create a Cause and add it to your page.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #30 © 2010 Blackbaud

26SOCIAL MEDIA TACTIC

Open up your Facebook page by allowing fans to post on wall updates, photos, videos, and discussions.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #31 © 2010 Blackbaud

27SOCIAL MEDIA TACTIC

Add your blog’s feed to your fan page wall via the Notes application.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #32 © 2010 Blackbaud

28SOCIAL MEDIA TACTIC

Integrate other channels via Facebook fan page tabs.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #33 © 2010 Blackbaud

29SOCIAL MEDIA TACTIC

Add your events to your Facebook fan page.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #34 © 2010 Blackbaud

30SOCIAL MEDIA TACTIC

Ask your Facebook fans a question and participate in the conversation.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #35 © 2010 Blackbaud

31SOCIAL MEDIA TACTIC

Ask Facebook fans to upload videos that support your mission.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #36 © 2010 Blackbaud

32SOCIAL MEDIA TACTIC

Start a discussion that will engage your Facebook fans.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #37 © 2010 Blackbaud

33SOCIAL MEDIA TACTIC

Leverage contests by hosting or joining one.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #38 © 2010 Blackbaud

34SOCIAL MEDIA TACTIC

Integrate your CRM with Facebook fan activity.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #39 © 2010 Blackbaud

35SOCIAL MEDIA TACTIC

Use the Facebook Insights to get activity & demographic data.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #40 © 2010 Blackbaud

36SOCIAL MEDIA TACTIC

Use the YouTube Nonprofit Program to raise money or for advocacy.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #41 © 2010 Blackbaud

37SOCIAL MEDIA TACTIC

Make a funny or compelling video, not a sad one.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #42 © 2010 Blackbaud

38SOCIAL MEDIA TACTIC

Build stewardship with video.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #43 © 2010 Blackbaud

39SOCIAL MEDIA TACTIC

Hold a contest.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #44 © 2010 Blackbaud

40SOCIAL MEDIA TACTIC

Encourage supporters to upload video responses.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #45 © 2010 Blackbaud

41SOCIAL MEDIA TACTIC

Upgrade to a Flickr Pro account .

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #46 © 2010 Blackbaud

42SOCIAL MEDIA TACTIC

Submit your photos to Flickr Groups.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #47 © 2010 Blackbaud

43SOCIAL MEDIA TACTIC

Hold a contest involving supporter photos.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #48 © 2010 Blackbaud

44SOCIAL MEDIA TACTIC

Create a Flickr group that supports your mission.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #49 © 2010 Blackbaud

45SOCIAL MEDIA TACTIC

Integrate supporter photos with existing channels/vehicles.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #50 © 2010 Blackbaud

46SOCIAL MEDIA TACTIC

Submit key blog posts & articles to social news sites.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #51 © 2010 Blackbaud

47SOCIAL MEDIA TACTIC

Use a "Share This" widget on blog posts, web pages, etc.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #52 © 2010 Blackbaud

48SOCIAL MEDIA TACTIC

Promote your social media channels via websites, emails, footers, etc.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #53 © 2010 Blackbaud

49SOCIAL MEDIA TACTIC

Display RSS feeds from a blog or Twitter account on your website.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #54 © 2010 Blackbaud

50SOCIAL MEDIA TACTIC

Create a social media listening dashboard with iGoogle.

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #55 © 2010 Blackbaud

Questions?

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #56 © 2010 Blackbaud

Blackbaud’s 2010 Conference for Nonprofitso Join us to experience everything you have come to love about the Blackbaud

Conference — three days of educational content dedicated to your specific needs and opportunities to network and interact with your peers and industry experts — all in a new venue that will have more to offer than ever before!

o October 20 – 22, 2010 at the Gaylord National Hotel and Convention Center in Washington, D.C.

o Visit www.Blackbaud.com for more information!

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #57 © 2010 Blackbaud

Thank you!If you have any questions, or just want to chat, you can find us online:

chad.norman@blackbaud.comtwitter.com/chadnorman

Blackbaud.com/ChadNorman

www.blackbaud.com/InternetSummit

50 Social Media Tactics50 Social Media Tactics for Nonprofits

Chad Norman | Page #58 © 2010 Blackbaud

ResourcesTools and Services www.twitter.com www.twitterholic.com http://search.twitter.com http://www.retweetrank.com http://act.ly www.twibbon.com www.twitpic.com http://docs.google.com http://bit.ly www.twitalyzer.com www.facebook.com http://apps.facebook.com/causes/about www.youtube.com www.youtube.com/nonprofits www.flickr.com www.flickr.com/good www.flickr.com/groups/26249297@N00/ www.sharethis.com www.digg.com www.stumbleupon.com www.reddit.com www.igoogle.com

Nonprofit Examples Used www.twitter.com/HUMANESOCIETY www.twitter.com/nwf www.edf.org/page.cfm?tagID=45878 www.twestival.com www.livestrongaction.org/avatar www.mashable.com/hyatt4good/ San Francisco Zoo Tweetup www.twitpic.com/lm0e3 www.facebook.com/habitat www.facebook.com/one www.facebook.com/livestrong www.facebook.com/FieldstoFamilies www.facebook.com/PlannedParenthood www.facebook.com/NTEN.org http://www.facebook.com/oxfamgb Don’t make a sad video Build Stewardship with Video http://www.youtube.com/peaceoneday Knockout Animal Fighting YouTube Contest http://www.flickr.com/groups/ima-art/ http://www.flickr.com/groups/dailyrayofhope/