5 Reasons Why Live Streaming Videos Surpass Television

•In the past, the only way to access a large viewing audience was to broadcast an event via television. This is why sporting events and popular television shows were aired on tv.

•This allowed the event to gain a national audience, which enticed big-name sponsors, as well.

•During the early years of the tv, it was quite expensive to produce and air any type of show. This is why the majority of shows weren’t broadcast live and most of the taped shows were provided by the largest sponsors.

Intro

•Today, the Internet has become a much cheaper option for producing live video broadcasts.

•Live streaming videos over the Internet are the best option due to high transmission speeds and video clarity.

•Here are five ways that live streaming video can be more effective than the traditional television broadcast.

Intro

•When you broadcast through the live television, it can be difficult to ensure that you are reaching your target audience.

•If you cannot broadcast your event live on television and need to settle for a later showing, people won’t be interested either because they may have already obtained the information they required through the Internet.

•This makes live, online video streaming a logical choice- The viewers who are interested in your event will know where to go to watch.

Target Your Audience

•When it comes to many live events, it is the thrill of watching in the moment that best captures the viewers.

•The use of the Internet for live video streaming also provides the opportunity for more interaction among your viewers.

•Many video streams online also include a Q&A box or comment box so your viewers can share information during the presentation.

•You can even allow your viewers to send you a message or encourage them to vote on their favorite part of your presentation through surveys and polling.

Engage Your Audience

•With advances in technology, production equipment has dropped drastically in price, allowing many production companies to create quality broadcasts for much less, even a live video broadcast.

•Using live streaming video over the Internet is also a much cheaper delivery method.

•When you are able to save money on production and delivery, you can refocus those funds to other areas of your business.

Save More Money

•When you air these events over the television, it limits you to the people who have access to a television, as well as the station on which you will broadcast.

•However, with live video streaming online, many of these restrictions are eliminated, helping you reach a much larger audience.

•Most people have access to an Internet-enabled device at many times of the day and night, even while they are at work or out of the home.

•With the use of these devices, people will be able to view your live video broadcast, no matter where they are.

•This increases your audience size drastically.

Reach a Larger Audience

•If people attend your live event and take video of your own, they can often stream it online faster than you can, reducing the value in your event.

•Therefore, it is in your best interest to use live video streaming to ensure you reach your audience first.

•Even if others are using cell phones or other devices to attempt to stream your event live, the quality and benefit won’t be there.

Be Exclusive for More Value

•If you are wondering if your next live event should be televised or streamed online, consider these factors.

•With the increased use of the Internet, live video streaming can often offer you more benefits than live video broadcasting over the airwaves, especially if you can’t afford to pay for live broadcasting.

Closing

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