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5 Must-Haves for Every Veterinary WebsiteStephanie DuncanCommunication CoordinatorVeterinary Hospitals Association
How Clients Find You Has Changed
• The days of flipping through the phone to find a local veterinarian are gone.
• Your potential clients are online – on their laptops, cell phones, and mobile devices.
• You must have a well-developed online presence for your veterinary clinic in order to succeed.
• What do you need?
#1 - Basic Information is Easy to Find
• Your clinic’s basic information are easy to find:• Address• Phone• Hours• Email• Social Media
• Put this information in your header, footer, and an easy-to-find Contact Us page.
• It seems like a no brainer, but there are so many who don’t take this crucial step.
#2 – Be Mobile Friendly
• In April 2015, Google announced website with mobile counterparts will be favored in rankings.
• In 2015, 51% of all time spent on digital media is done through a mobile device.1
• If your website isn’t mobile-friendly, chances are it won’t be found.
1. Data via Smart Insights (http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/)
#3 – Content with Keywords
• Websites with ongoing new and fresh content are important to Google and your clients alike.
• Make sure your standard pages – About Us, Services, Team, etc. – have more than a few sentences per page!
• Another way to add fresh content is through a regular blog.
#4 – Friendly Photos
• Do photos of animals in cages make you feel warm and invited? If not, chances are website visitors feel the same way.
• Avoid stock imagery if possible, and avoid at all costs imagery with needles, knives, or cages.
• Hire a professional photographer to take quality headshots for your “Staff” page.
#5 – Inviting Calls to Action
• What is it you want website visitors to do? Is it to email, call, or stop in? Then ask them to!
• Provide opportunities for visitors to interact with you – click to tweet or share, click to email, and join our mailing list are all great call-to-actions (CTAs)
