5 Keys to Successful Lead Nurturing

Jeff Ogden, President of Find New Customers & Host, Mad Marketing TV and Marketing Made Simple

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Premier show: May 1www.madmarketing.tv

Why Lead Nurturing?

“As many as 9 out of 10 visitors to your website are not ready to buy today, but about 8 out of 10 will buy eventually.”

Brian Carroll MEClabs

Future buyers are visiting you.

Earning the Trust of Future Buyers

Share valuable content (to them!) over time, using a story-telling format, so that you earn their trust.

Engage when they are ready to buy.

Watch for the hand-raise

Marketing Automation and Lead Nurturing

• Marketing Automation is useful for lead nurturing

• But it does NOT do lead nurturing.• YOU do.

So You Want to Nurture Leads?

1. Start with a deep understanding

• The better you understand buyers, the better results you will achieve.

• Interview target companies and customers to understand what motivates them.

• Ensure your data is rock-solid and accurate (Data.com)

2. Tell a Story

3. Make it valuable. To them/not you

4. Include Calls to Action

• Think “What can we offer them?”• Give to Get• Content has value

5. Be Patient

Recap

• Nurture because most are not ready to buy• Watch for the hand-raise• Software helps, but you nurture

Recap

5 Keys to Success1.Start with Understanding2.Tell a story3.Make it valuable4.Calls to Action5.Be Patient

Thank You!

Jeff Ogden, President of Find New Customerswww.findnewcustomers.com website

www.fearlesscompetitor.com bloghttp://about.me/jeffogden@fearlesscomp on Twitter

Or just Google “Jeff Ogden”

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