5 GLOBAL GROWTH HACKING

TECHNIQUES FOR YOUR APP

WANT TO HACK YOUR GROWTH?

DO IT WITH

“GROWTH HACKING”

WHAT IS GROWTH HACKING?

• GROWTH HACKING IS AN ANALYTICAL, CREATIVE AND INNOVATIVE WAY TO HAVE AN EXPONENTIAL GROWTH OF CUSTOMER BASE.

• IN SIMPLER WORDS, IT IS A PROCESS OF TESTING DIFFERENT METHODS FOR ACHIEVING BUSINESS GROWTH BY INCREASING THE NUMBER OF CUSTOMERS.

WHO IS A GROWTH HACKER??

• GROWTH HACKERS ARE THE PEOPLE WHO ARE FOCUSED ON GROWING THE NUMBER OF

PRODUCT USERS.

• A GROWTH HACKER IS PATIENT, GROWTH OBSESSED, DATA DRIVEN AND FOCUS ON SPEED.

• THEY ARE CONSTANT LEARNERS AND FOCUS ON TRYING DIFFERENT TECHNIQUES CALLED

“GROWTH HACKING TECHNIQUES”.

BENEFITS OF GROWTH HACKING

• USER ACQUISITION• MORE APP DOWNLOADS• LESS BUSINESS START UP COST• BUILDING BRAND• PERFORMANCE ANALYSIS• TESTING USED APPROACH• QUALITY OF LEADS• CREATIVE PROBLEM SOLVING

DIFFERENT GROWTH HACKING TECHNIQUES

1. KEYWORDS OPTIMIZATION: USE OFTEN SEARCHED KEYWORDS WITH LOW DIFFICULTY LEVEL APPEARANCE, IN APP NAME OR ITS DESCRIPTION TO HAVE HIGHER APP RANKING. ALSO ANALYSIS THE CHARACTERISTICS OF CURRENT USERS TO ATTRACT NEW ONES.

2. LOCALIZED APP: ENSURE EVERY USER GETS THE BEST POSSIBLE EXPERIENCE BY LOCALIZING YOUR APP. FOCUS ON EVERY DETAILS- DESIGN, LANGUAGE, ETC.

3. APP’S CROSS PROMOTION: ASSOCIATE WITH BRANDS HAVING SIMILAR VALUES. PROMOTE THEIR PRODUCT AND GET PROMOTED IN RETURN ENSURING A WIN - WIN SITUATION FOR BOTH.

4. ANALYTICS: ANALYSIS AND MEASURE YOUR PERFORMANCE METRICS AND ACCORDINGLY PROCEED WITH THE GROWING PLAN. KEEP ‘ANALYTICS’ AS YOUR MAIN FOCUS WHILE TESTING AND TRYING WITH DIFFERENT GROWTH STRATEGIES.

5. A/B TESTING: A COMMONLY USED TECHNIQUE BY ADVERTISERS TO DISCOVER THE MOST SUCCESSFUL VERSION OF THE APP WITH HIGHEST ENGAGEMENT. THIS TECHNIQUE DISPLAYS DIFFERENT VERSIONS OF THE SAME PRODUCT AND ANALYSIS WHICH ONE GETS THE MOST ENGAGEMENT. THE VERSION WITH THE MAXIMUM LIKES IS THEN USED.

OUR OTHER RELATED WORK

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