4K UHD - The incomplete picture

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4K/UHD

The incomplete picture


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5 enhancements UHD provides to consumers

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Experience real color and be immersed in the moment

Consumers

True color

High resolution

Improved contrast

Immersive audio

Smooth slow motion playback


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Consumer UHD device adoption is accelerating

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Get the most out of premium 4K/UHD content by aligning resolution to device capabilities and purpose

Consumers

Source: ABI Research

Providing consumers with more choice. Driving lower price point for standard 4K TVs


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Use the channel best suited for the content: Live on broadcast and VOD on OTT

Consumers

Although OTT is leading the way, live sports will drive consumer demand for 4K/UHD

4K content was initial led by Streaming Services. Quickly followed by IPTV Services

Content owners are upgrading to 4K versions from the current catalog

4K Live Sport broadcast will drive uptake


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What are the missing pieces?


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Content owners are actively generating UHD available content

Movies, VOD, TV-Series Live sports

Issuing new & recent popular movies / TV series in 4K UHD format

Plan for 35 4K Blu-ray movies by the end of 2016

Plans on releasing reissues popular recent films in 4K Ultra HD

Active as one of the lead in UHD Alliance

All sports tournament are ready to broadcast live UHD


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4K/UHD channel readiness is gaining momentum


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Be smart when it comes to 4K distribution

Bandwidth

20-40mbit

HEVC compression brings bandwidth savings

Licensing

Ensure all required licenses are in place

Scaling

Understand costs associated with:

* Head-end for broadcast

* CDN for OTT


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Security across the whole chain is needed to obtain content rights

Theatrical Production

Theatres

Physical Production

Physical Retailers

Digital Production

Online Retailers

Broadcast Distributors Networks

Hospitality Production

Hotels & Airlines

Digital Distributors

Piracy Control, Consumer Insights

Ecosystem Analysis

Ultra HD (MovieLabs’ Specs for Enhanced Content Protection)

Conditional Access Rights

BD+ Forensic Marking

(screeners)

Vidity

Ultraviolet

Content security & forensics


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An important part of that security is complying to MovieLabs requirements

Secure platform

CA & DRM solutions

Secure content delivery

End-to-end operational & security services

A secure Consumer Platform

Renewable Security Solutions

Breach Response Services 1 2 3

In addition to MovieLabs, Irdeto is seeing that sports rights holders are starting to demand more stringent security requirements: e.g. watermarking for World Cup Cricket.


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Irdeto protects content, brand and choice

Broadcasters & Operators

How Irdeto helps broadcasters and operators with MovieLabs security

Content Protection CA & DRM Solutions

Encryption Output and Link Protection

Signaling per Event or Service

Hardware Root of Trust Secure Media Pipeline

E2E Certification, Watermarking & Breach Response


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Don’t just comply with MovieLabs, do it with majority of your business in mind

4K UHD early release, box office

4K UHD and premium content

Catch-up & VOD library

Free to air content

SMP extended

4K TV with HDCP 2.2

4K TV with HDCP 1.4 +

SD & HD TV

Mobile devices

Analog TV Down-res

Down-res

Down-res

Business policies

Enforcement profiles


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For more information about 4K/UHD

security, contact Irdeto:

www.irdeto.com

[email protected]

Or download our 4K white paper:

4K UHD: Getting from Risk to Reward

Thank you

http://www.irdeto.com/

mailto:[email protected]

http://forms2.irdeto.com/l/141111/2016-04-15/2s9lm

Technology

4K UHD - The incomplete picture