Social Network – The Open Platform

Vương Quang KhảiVP of Web Business, VNG Corporation

SNS

What is Social Network

• A social networking service is an online service that focuses on building and reflecting of social relations among people, e.g., who share interests and/or activities

• Basic services– Profile– Friend list– Wall, Status, Photo, Blog

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Social networks in Vietnam

2008 2009 2010 2011

Facebook in Viet-nam

Zing.vnGo.vn

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Source: Google Ad Planner 7/2011

About Zing Me

• The first local SNS• Launched 8/2009• Major services: Status, Blog, Photo, Music, and

Social Games

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Traffic

• 6.8M Monthly Active Users– Number 1 SNS in Vietnam according to comScore

and Google Ad Planner

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Social behaviors

• Every day– 70K Status updated – 400K Photos uploaded – 600K Comments sent

• Every second– 1 status– 4.6 photo– 7 comments

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Fun fact

• If Zing Me were a city– It would be the second populated administration

region with 6.8M people

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TPHCM

Zing Me

Hà Nội Thanh Hóa

Nghệ An

012345678 7.1 6.8 6.4

3.4 2.9

Population

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Fun fact

• Zing Me has 17 VIP profiles which have more than 100K fans

• Nou Camp, world largest stadium has 93K seats

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Fun fact

• Việt Nam has 60M farmers– Zing Me has over 4M online farmers

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Fun fact

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Open Platform

Why open platform?

• It’s hard to have a great idea that people love• It’s even harder to aggregate millions of users,

and give them easy channel to pay• Just put your product on top of a SNS,

everything is better with social elements– Cheap way to reach millions of users– And millions of their friends– And additional exposure daily– With ready payment channel

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Open Platform

• Win-win situation– Product get more audience– Campaign get more fan– SNS get more content

• Open Platform is disruptive force that flatten the playground– Zynga vs. EA– HappyCity vs. Trochoiviet

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Open Platform

• US– Facebook

• Japan– DeNA

• China– Qzone, Weibo

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Why local partners?

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Why local partners?

• User bases– Zing and Go both have > 10 millions users– Facebook: 2M, Twitter, G+: <100K

• Payment channel– Only can provide by domestic players– Zing and Go have country-wide distribution channels

• Local operation– Dedicated support personnel– Reliable, high speed Internet connection– Infrastructure on demand

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Zing Open Platform for CPs

Why Zing?

2009 2010 2011 /E0

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20

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80

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60

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80

Social apps on Zing Me

Number of Apps Monthly Revenue (B VND)

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Zing Open Platform

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Social Apps

External Websites

Zing ComponentHPC / DB / Cache

Zing InfrastructureVirtualization / CDN / Server / Bandwidth

Zing ServicesProfile / Payment / Communication / Ad

Mobi Apps

ZingMe

Zing Connect

Appstore

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Business Model

• Zing Me provides– User base (Zing ID)– Payment channel (Zing Xu)– Components and Infrastructure services (if needed)

• CPs provide– Content– Marketing

• Revenue model– Exclusive in Vietnam: 70/30– Non exclusive: 50/50

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Q&A

http://me.zing.vn/khai