4 Advanced Tactics for Your SEO Strategy

4 Advanced Tactics for Your SEO StrategyHow Social Media Marketing can be effectively used to compliment SEO Success

Dial In: (484) 589-1011Access Code: 347-461-183

@webmarketing123

@TravisLowSEO

@bradleywjoe

#wm123

#wm123

Webinar Agenda

1 Generate Quality LeadsIntegrate SEO with social media to draw leads through engaging content

2 Build Relevant Inbound LinksCreate a specialized community for your target demographic

3 Improve SEO Strategy and Raise Your ROIOptimize your website “hub” with social media “spokes”

4 Spread Knowledge Socially to Boost SEOPower your calls-to-action with effective incentives in the social space

#wm123

Webinar Agenda





#wm123

Research client personas in social media to create SEO-ready content

1 Generate Quality Leads

• Content

o Connect to your target audience

o Find what people are looking for and interested in

• Visibility

o Create promotions, conversations in secondary space

o Build more backlinks to your site

• Call to Actiono Gain insight on the persona of your model client

o Research, test, and determine directed methods to reach your

target market and promote increased quality traffic

“Google considers the

popularity of your site

based on your site’s

prominence and how

present and visible it is

on the web.” - OrangeSoda

#wm123

Search engines index social media content


Social networks generate traffic and leads through search engine indexing,

supporting your SEO efforts to gain traction in your target demographic.

• Post updates regularly

• Produce high quality tweets

• Regularly promote news, offers, product releases

• Utilize indexing sites that link all relevant content back to your original content

o Digg

o Delicious

#wm123

Create compelling calls-to-action to convert prospects to leads


Make your calls to action stand out more with expansion into social media.

• Motivation Utilize call-to-action appearance tips for SEO and

Social Media Optimization:

• Incentive

• Viral

• Combined relevance

#wm123

Webinar Agenda





#wm123

All About Blogs

2 Build Relevant Inbound Links

Blogs naturally attract search engine traffic to your site.

This is the best kind of link.

• Choose keywords that are moderate (not too broad) in order to bring visitors

who could likely become subscribers, converters, sales.

• Moderate to exact keywords may not bring as much traffic as broad keywords,

but they will bring more sales.

#wm123

Blogs Best Practices


• Update or ping typically in the morningo Sweet spot for blogs, tweets, Facebook posts

o Use tools like Seesmic to schedule your tweets, posts across all social networks

• Integrate more sharing/connection techniques to build social “points” with

search engineso “Tweet This” ~ Twitter

o “Share This” ~ Facebook

#wm123

Blogs Best Practices


• Increase number of spider visitso Blog on the anniversary of the period that the spider comes to your site.

o Through regular tracking, you can start to predict when the spider will revisit to

read an update.

o Ping just as the spider crawls your update for an SEO “one-two” punch.

#wm123

Tune up your Articles, Press Releases, Whitepapers with Social


• On Twitter

• Link to eBooks, webinars, company

releases, products, news, articles

• On Facebook

• Initiate wall posts, news alerts,

sharing activities daily

• On YouTube

• Create engaging videos with calls-

to-action, education about your

products

Ex: Cisco YouTube page

• On LinkedIn

• Monitor and maintain forum activity,

news feeds

Straight from Google- Matt Cutts, Head of Google Search

Team:

As our initial step we use Google index to build our indexing

module. To start the indexing module we have to define the types

of social media websites to be indexed. And here is the list,

- Blogs

- Discussion Forums

- News

- Videos and

- Micro Blogging (Twitter)

- LinkedIn

- Facebook

And here is how we build our indexing engine.

- Use Google Blog search and news search to follow the activity in

Blogs and News respectively

- Use Google alerts to follow recent activity in forums, videos,

LinkedIn and Facebook

- To follow twitter activity use its own search

#wm123

People are hanging out in social networks


Improve your link popularity and brand image in social networks as social information and

signals are being used in search engine rankings for Google and Bing.

• Utilize free search engine tools:

o Google Webmaster Tools

o Bing Webmaster Tools

o Yahoo Site Explorer

Inbound links

Learn and monitor how the search engines see your site and

the inbound links that you are currently attracting.

#wm123

Webinar Agenda





#wm123

SEO best practices = Social Media Optimization best practices

3 Improve SEO Strategy and Raise Your ROI

• Contento Publish naturally written, unique content

o Incorporate keywords from competitive

keyword research

o Keywords should align with the terms

searchers are using.

o Include incentive-driven calls-to-action.

• Keywords

o Anchor text helps spiders understand the

theme of your “linked to” page and what it is

about.

o Links that say “Click here” do nothing to build

your visibility with the search engines.

Higher sales in stores and on

website proven.

~ MarketingSherpa

#wm123

Follow SEO-friendly rules when drawing up SMM plans


• URLso Naturally use your keywords in your file names and URLs

o Do not use underscores in your URL, only hyphens

• Inbound and Internal Linkso Create a “bibliography” for your site with inbound links.

o Best trusted sources are those that reference other reputable, quality sources.

o Sustain a “table of contents” to make your site better optimized for spider crawls

with organized and intuitive internal links.

#wm123

Each social media strategy should have a core purpose behind it


• Map a plan of goals & action items

o Brand/product awareness

o Product promotions/sales

o Lead generation/email list building

o Viral activity

o Customer service

• Perform a competitive analysiso Locate your target audience and where your competitors are making traction

• Determine best platforms for each marketing goalo Each platform provides different types of SEO leverage

#wm123

Create a specific lead to action path with each SMM effort


• Set up profiles

• Create, monitor Hub sites

• Create, monitor Spoke sites

• Lead traffic flow in and out of hubs

• Build and cultivate your communities

**The purpose and strategy behind each hub and spoke site is most important.

Remember quality of links over quantity.**

#wm123

Webinar Agenda





#wm123

Improve your SEO strategy by opening more traffic routes to your site

4 Spread knowledge to socially boost SEO

Social networks are outside spaces for…

• Cultivating interaction with your business

• Directing traffic to your site

• Providing users with background education

People are statistically spending increased time

in social networks.

If you extend your SEO strategy into just a few

social media efforts, you will see increases in

quality traffic.

Rising trend of

participating

social media

audience

#wm123

Apply SEO tactics to all future SMM endeavors for full success


Arriving to your site from a social network, those visitors can be qualified as high

quality leads based on the time and effort they spent learning about your company

and the fact they participated in an action outside of your corporate site.

• Conduct research and tests to draw in the

right audience.

• The more interactions and links you create,

the better optimized your site will be among

search engines, and the more leads you will

produce.

#wm123

Be a Leader in your field and show it off.


• Spread awareness about your products and important news

• Share education in the industry

o How your business contributes to the community

o How it differentiates from the competition

• Communicate with your customers/clients

• Promote quality link buildingo Actively engage in SEO and SMM efforts

• SEO & SMM work togethero Strengthen your SEO and ultimately ROI

SMM is like icing on the SEO cake.

It is a creative, fun element that adds to the value of your SEO.

#wm123

Know that SEO and SMM go hand-in-hand when it comes to rankings

4 In Conclusion…

• Encourage action and interaction through:

o Keyword-driven, clear calls-to-action

o Quality link-building

o Lead growth through FFO capture

• Become a reliable, dependable source:

o Spread education, knowledge in the industry

o Promote your business as a leader among your

competition through different social media platforms

o Interact and cultivate your user base, providing

customer service and resources

Thank You!

#wm123

Thank you for your attendance today!

Contact Us for a Complimentary Digital Marketing Analysis

Custom Analysis includes:

- Digital Planning Session: learn how your business can drive revenue

growth through the web

-Competitive Report: find out where you rank against your top

competitors and what tactics they’re employing

- Website Analytics: detailing the keywords, sources, and referrals that

visitors are using to discover your website

- Search Engine Friendliness Report: crawl-ability analysis of your site

Please contact:

[email protected]

Technology

4 Advanced Tactics for Your SEO Strategy